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Raketech strengthens its global sports portfolio and footprint in the fast-growing US market

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Raketech, the iGaming performance marketing partner, announced a sports focused acquisition, delivering growth on strategically important markets such as the US. With the acquisition of P&P Vegas Group Inc, Raketech significantly strengthens its sports footprint on the fast-growing US market with assets such as the US betting tipster community; Picksandparlays.net. Furthermore, the company acquires all assets from QM Media AB, including the leading cricket betting website; Onlinecricketbetting.net with majority of its traffic from India. The total purchase price amounts to EUR 16m, payable in cash and issuance of new shares as at closing.

As a result of the acquisition, Raketech’s revenues originating from the US are expected to approximately double and the Indian revenues to reach 5-10 percent of the group’s total, already in Q4 of this year. Furthermore, Raketech’s sports vertical is expected to reach approximately 30 percent of the group’s total revenues in Q4 of this year.

The agreed purchase price amounts to EUR 16m on a cash and debt free basis which will be settled in a cash payment of EUR 9m and an issuance of 3,881,968 new Raketech (RAKE) shares amounting to EUR 7m. The number of Raketech shares issued has been determined by the volume-weighted RAKE share price 30 trading days up until 5 July 2021. Further, the issued RAKE shares will be subject to a lock-up of 24 months following completion of the transaction. The purchase price represents a multiple of approximately 5.6x EBITDA and 3.8x revenues for the last twelve months.

Through the acquisition of P&P Vegas Group, headquartered in Ohio, Raketech will be reinforced with a network of sports betting experts and a local team of 6 FTEs, bringing valuable knowledge about the local US sports market to the group. Picksandparlays, with strong presence in Social Media, Web and Video, has provided high quality sports betting content in the US market for over a decade and attracts around half a million unique monthly users. Current revenue streams are primarily relating to user subscriptions, sale of picks (tips), which is something Raketech aims to keep, while at the same time monetizing on Raketech’s existing commercial relationships with all major US sports book operators, with the aim to generate additional growth by adding traditional affiliation as well.

Oskar Mühlbach, CEO of Raketech said: “With these acquisitions we are delivering on several strategically important goals. Significant sports revenues, revenues from high growth markets, boots on the ground in the US and asset diversification and new revenue streams. Furthermore, by adding such a strong brand as PicksandParlays, Raketech will be able to add significant value to the US business through the implementation of the affiliate marketing sales in all licensed states. And with the talented and committed team that comes with the acquisition, I am very much looking forward to having them join forces with our central operations team to accelerate growth even further.”

The popularity of Cricket is growing globally with India being one of the most important markets. QM Media AB holds the position as the largest cricket sports betting affiliate with an impressive track record of profitable growth. The brand; Onlinecricketbetting.net reach over a million unique users during major events such as IPL. With the acquisition of Onlinecricketbetting.net, Raketech will not only gain a significant position within affiliation of cricket betting, but also take a leading position in the Indian market. In addition to the cricket assets, a portfolio of sports assets targeting the Nordics is part of the acquisition.

Marcus Egstam, CEO of QM Media said: “By partnering with Raketech we gain access to their well-established infrastructure that will help leverage our strong brands and market positions. We are enthusiastic to become shareholders in Raketech and to be a part of the exciting future we have planned.”

The acquisition will, as at closing as per 15 September 2021, be settled using Raketech’s current cash together with funding from Raketech’s credit facility. The employees of P&P Vegas Group Inc will become integrated part of Raketech as of 15 September 2021.

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Galaxsys Joins Forces with First Look Games to Boost Global Reach

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Fast and slot games developer Galaxsys taps into First Look Games’ affiliate network to drive growth across key markets.

First Look Games, the London-based B2B platform that helps game studios connect with over 1,000 trusted publishers, has teamed up with award-winning fast and slot game developer Galaxsys to bring its entire portfolio to a global audience.

Thanks to the new partnership, Galaxsys’ fast, slot, and skill games—including hits like Tower Rush and Olympian Legends — are now available to First Look Games’ network of more than 1000 affiliate publishers, reaching over 20 million players across Europe, LatAm, and Asia.

Affiliates will get exclusive access to game assets, certified marketing materials, and playable demos through First Look’s platform, making it easier than ever to promote Galaxsys’ high-performance titles.

Tom Galanis, CEO at First Look Games, said: “Fast games are having a real moment right now, and Galaxsys is right at the heart of that trend. Their titles not only grab players’ attention but keep them coming back. It’s exactly the kind of content our publishers love.”

Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, commented: “Partnering with First Look Games is a great opportunity for us to put our games in front of a wider global audience. Their platform gives affiliates everything they need to promote our titles effectively, from marketing tools to demo access. We’re excited to work with a partner that truly knows how to amplify a studio’s presence in the market.”

Galaxsys enters the partnership with strong industry momentum, having recently picked up several major awards. Known for its focus on skill-driven, short-format gameplay, the studio is tapping into a growing player demand for fast, engaging experiences that offer more than just chance.

First Look Games, meanwhile, continues to be the go-to platform for game studios looking to scale their affiliate marketing. To date, the company has helped over 50 studios extend their reach and level up the quality of their campaigns.

The post Galaxsys Joins Forces with First Look Games to Boost Global Reach appeared first on European Gaming Industry News.

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Amusnet Enters into Partnership with Casino.Online

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Amusnet has entered into a partnership with Casino.online, an affiliate dedicated to delivering in-depth reviews and comparisons of online casinos targeting players in multiple languages and regions, including Bulgaria, Spain and Portugal. This collaboration will focus on showcasing comprehensive reviews of Amusnet’s extensive portfolio of premium casino titles to a broad global audience, starting with the slot Extra Crown Deluxe.

The slot’s is a sophisticated evolution of the company’s signature and top-performing slot Extra Crown, highly recognised in various markets. Extra Crown Deluxe stands out with its 5 reels, 20 fixed paylines and top-notch sound effects complemented by a number of special features including the popular Gamble feature, allowing players to multiply their winnings, as well as the Jackpot Cards bonus game, where players have the chance to win one of four progressive jackpots.

“Partnering with Casino.online presents an opportunity to expand the reach of our games and connect with an audience that values high-quality gaming experience. We’re thrilled to highlight top-performing titles like Extra Crown Deluxe and deliver even more engaging content designed to enhance the player experience across all platforms. Casino.online’s solid reputation and deep insight into local player preferences – particularly within our valued Spanish, Portuguese, and Bulgarian markets – make them an ideal partner as we expand our international presence,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.

“At Casino.online, we genuinely care about our audience and are committed to connecting them only with the best brands in the industry. Amusnet stands out as one of the top gaming providers worldwide, and we’re proud to do everything we can to support their brand awareness and bring their exceptional games to more players,” said Joshua Rawlings, Head of Strategy at Casino.online.

The post Amusnet Enters into Partnership with Casino.Online appeared first on European Gaming Industry News.

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Comic Con India and IICT Sign MoU to Advance Talent Development in the AVGC-XR Sector

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In a move that bridges academia and the creative industries, Comic Con India and the Indian Institute of Creative Technologies (IICT) have signed a Memorandum of Understanding (MoU) to collaborate on initiatives across animation, gaming, comics, and extended reality (AVGC-XR). The agreement was signed by Ashish Kulkarni, Board Member, IICT, and Shefali Johnson, CEO of Comic Con India, during the inauguration of the IICT-NFDC Campus and the release of the WAVES Outcome Report in Mumbai.

The event was attended by senior government leaders including Shri Devendra Fadnavis, Honourable Chief Minister of Maharashtra; Shri Ashwini Vaishnaw, Honourable Minister for Railways, Information & Broadcasting, and Electronics & Information Technology, Government of India; and Shri Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, Government of India.

Comic Con India is the country’s premier pop culture celebration and the largest platform for fans and creators of comics, gaming, animation, cosplay, movies, and all things geek culture. Since its inception, it has become a cultural phenomenon, bringing together millions of fans through annual events across multiple cities.Now part of NODWIN Gaming’s growing portfolio of youth-focused IPs, Comic Con India continues to champion original content and homegrown talent, playing a pivotal role in shaping India’s pop culture landscape and providing young creators with a vibrant stage to showcase their work.

IICT, a National Centre of Excellence exclusively dedicated to the AVGC-XR sector, was announced in May 2025 by the Ministry of Information and Broadcasting in collaboration with industry bodies FICCI and CII.

Positioned to be a game-changer for India’s creative industries, IICT is envisioned to follow the successful model of India’s prestigious IITs and IIMs, offering world-class education, training, and industry exposure to aspiring students.

This strategic partnership brings together Comic Con India’s legacy of building fan-first platforms for creators with IICT’s national mandate to foster next-generation talent across creative disciplines. The collaboration aims to offer students immersive opportunities to showcase their work, engage with industry leaders, and participate in real-world creative environments.

Key highlights of the MoU include:

  • Student engagement at Comic Con India events, with a dedicated IICT Creative Showcase zone

  • Masterclasses and guest lectures by industry professionals from the comics, gaming, animation, and XR fields

  • Hackathons, design jams, and content showcases to promote original IP development

  • Internships and behind-the-scenes learning opportunities for IICT students at Comic Con India

  • Initiatives to grow India’s grassroots creator ecosystem, with a focus on youth, fan art, and indie content.

Shefali Johnson, CEO of Comic Con India, said, “We are proud to collaborate with IICT as part of the broader AVGC-XR vision for India, and we are excited about the positive impact this partnership will have in nurturing homegrown creative talent—especially in the field of comics. This collaboration is about creating meaningful pathways for IICT students to engage directly with the industry. Through Comic Con India, students will be able to gain valuable mentorship from leading creators and professionals, connect with the wider pop culture community, enhance their creative skills, and understand the commercial aspects of their craft. We also aim to contribute to building a curriculum that reflects the practical needs of the industry, ensuring students are fully prepared to step confidently into their professional careers.”

Ashish Kulkarni, Board Member, IICT, added, “Our goal is to make India a global hub for creative content creation & build the leadership through Indigenous Intellectual Property for AVGC-XR and Film making. I believe this partnership perfectly aligns with the government’s AVGC-XR vision of building a globally competitive talent pool, and it will pave the way for Indian creators to make their mark not just nationally but on the world stage. Together with Comic Con India, we look forward to building a vibrant pipeline of storytellers, innovators, creators, publishers, and cultural ambassadors from India, carving the pathways for Indigenous IPs using transmedia eco-system.”

According to the FX & Beyond: Shaping India’s AVGC Landscape report, India’s AVGC XR sector currently represents nearly 20% of the broader media and entertainment industry, with revenues expected to grow from around US $3.9 billion in 2023 to US $6.8 billion by 2026. The sector is projected to generate over 160,000 new jobs annually, building toward more than 2 million direct jobs by 2030.

The MoU reflects a shared commitment to nurturing talent, accelerating IP creation, and building a sustainable pipeline of skilled professionals in AVGC-XR fields. Specific programs and activations under the agreement will be announced in the coming months.

The post Comic Con India and IICT Sign MoU to Advance Talent Development in the AVGC-XR Sector appeared first on European Gaming Industry News.

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