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Delaware North partners with GAMING1 to launch Gamewise joint venture for sports betting and iGaming

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Exclusive North America partnership provides land-based casino operators with full turnkey solution to offer online sports betting and iGaming

Delaware North, a global hospitality company with a portfolio of regional casinos and gaming venues in the United States and Australia, has formed a joint venture with leading Belgian gaming and sports betting partner GAMING1.

The joint venture, Gamewise, will use GAMING1’s proprietary sports betting and casino platform and product technologies to deliver turnkey digital gaming solutions to licensed operators in North America. As part of the partnership, Delaware North will offer its mobile iGaming brand, Betly.com, exclusively through the partnership in all new markets where it operates land-based casinos.

In addition to Delaware North’s gaming and hospitality expertise, Gamewise will be powered by GAMING1’s omnichannel technology solution and partnership model that has been honed for over a decade in fully regulated markets around the globe. GAMING1 will also provide its library of proprietary game content exclusively through the joint venture.

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Gamewise will bring to market a modular and flexible sports betting and casino platform that provides a seamless betting and gaming experience with superior gamification capabilities, full land-based integration, localized bet pricing and market-leading bet acceptance ratios.

Luisa Woods, Vice President of Marketing for Delaware North’s gaming business, said: “Gamewise fills a gap in the North American gaming market by providing regional land-based operators with a true turnkey solution to expand into the burgeoning online sports betting and online gaming space.

“The solution is specifically tailored to operators who want to participate while investing in their own brand and is structured to minimize the resource impact on their core business. We believe this is exactly what the market has been looking for.

“Both GAMING1 and Delaware North were looking for a suitable partner that matched our collective ambitions, values and vision for market expansion in North America. Partnership is deeply rooted in the DNA of both companies and we are delighted to come together.

“Combining our gaming and hospitality expertise with GAMING1’s experience working with land-based operators, proprietary technology and track record of generating value from the convergence between land-based and online gaming, is a powerful proposition that will deliver exceptional value to customers throughout North America.”

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Victor Araneda, Chief Business Development Officer at GAMING1, said: “Our technology has always been developed to enhance the convergence between traditional land-based operations and the interactive gaming environment with our partners in regulated markets all over the world. It forms the cornerstone of our unique partnership model, which brings together expertise from both parties to deliver the ultimate omni-channel consumer experience.

“We have been monitoring the situation in North America for some time, so it is an exciting moment for everyone at GAMING1 to partner with a company of the calibre and stature of Delaware North as we enter the North American market.

“Our companies share a partnership philosophy rooted in a client-oriented approach and based on a common understanding of the value of local brands and the bond between traditional operators and their customers.”

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Canada

Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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