

Canada
What the iGaming industry in the US can learn from the UK
There can be no doubt that the iGaming market in the US represents an increasingly lucrative sector, and one that was worth an estimated $1.978 billion at the end of 2020.
What’s more, this is projected to grow at a CAGR of 17.32% between 2021 and 2026, as the sports betting market continues to boom, and more states consider legalising online casino gameplay.
However, this market continues to face significant regulatory and legislative challenges, while it also lacks the maturity of its contemporaries in the west. But what lesson can it learn from the UK?
The Importance of Regulating Advertising
Through 2021, the UK Gambling Commission has made the safeguarding of vulnerable players its core strategic objective, and this has resulted in a number of regulatory measures and recommendations in Europe’s largest market.
Interestingly, this has also compelled individual operators to take proactive steps in this regard, with a number of UK brands agreeing to a blanket, “whistle-whistle” advertising ban across all pre-watershed broadcasts in 2019.
This trend is commonplace throughout Europe, with Italy having banned all gambling advertising back in 2019 and the Spanish authorities unveiling new restrictions aimed at barring operators’ brands from appearing on football team’s shirts going forward.
Such measures should definitely pique the interest of US operators, especially as the nation’s iGaming market continues to grow at a rapid and exponential rate nationwide.
We will touch more on the concept of responsible gambling below, but there’s no doubt that this will become increasingly prevalent as a growing number of citizens are afforded access to sports betting markets and virtual casino verticals.
With this in mind, proactive US operators have a chance to steal a march on their rivals and become ambassadors for responsible gambling in the region, by creating a more considered approach to advertising (especially on mass channels like TV) and being particularly careful about the precise demographics that they target.
Not only could this be crucial to the long-term function and profitability of the marketplace, but it could help operators to avoid the type of backlash that has been in the UK sector over the course of the last three years or so.
Make Responsible Gambling a Key Watchword
Of course, advertising represents just a single element of the responsible gambling landscape and developing a sensible marketing approach means little if this isn’t followed up in other disciplines throughout the business.
So, we would argue that operators and regulators in the US should proactively make responsible gambling a key watchword across the board, with this providing a broad framework in which they build their platforms and commercial offerings.
This is definitely the case in the UK, where operators almost compete to offer the best and most comprehensive responsible gambling tools to help vulnerable players. These are becoming increasingly tech led too, with the resources made available by the William brand Mr. Green best representing this evolution.
For example, this platform has introduced a relatively high-tech system that enables players to analyse their own gambling behaviour and wagering decisions in detail, while measuring this against the site’s own perception of how they play.
Through the use of complicated algorithms, you subsequently gain access to bespoke dataset and are alerted to potentially problematic behaviour ahead of time.
There’s clearly a demand for this type of technology in the burgeoning US market, which is why we’re seeing so many domestic operators merge and collaborate with UK brands. This is definitely fulfilling a gap in the market, while helping to protect players and deliver a responsible gambling experience for all.
Understanding the Role of Comparison Sites
In order to help players identify the best and most reputable iGaming brands, the UK has seen a number of independent comparison sites spring up in recent times.
The established Mybettingsite.uk is one of the best examples of this, as the site provides a comprehensive list of UK casino brands that are ranked according to a diverse range of factors.
These include everything from an operator’s live welcome bonus and licensing information to their approach to responsible gambling, while you can also access authentic user reviews on the same site.
This type of resource helps to create a sense of trust between players and individual casino brands, while enabling customers to make informed decisions about the brands that they partner with.
It should therefore be welcomed by operators, particularly in the online casino niche which is considerably less popular than sports betting stateside.
AGLC
AGLC Announces New Board Chair

Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.
Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.
A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.
AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.
The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.
Bonus Guardian
Pinnacle Ontario live with CasinoEngine in North America debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.
AGCO
Prime Skill Games Inc. Official Response to AGCO Press Release

As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.
Let me be perfectly clear
Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.
Prime Skill Games is proud to be the only true skill game operating in Ontario today.
We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.
We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.
To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.
Sincerely
Matt Zamroźniak
Chief Executive Officer
Prime Skill Games Inc.
The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.
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