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Mohegan Gaming & Entertainment Announces Mohegan Digital, the Brand’s Exciting Expansion into the iGaming Industry

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Mohegan Gaming & Entertainment (MGE), developer of awe-inspiring integrated entertainment resorts (IER) worldwide, launched Mohegan Digital. The iGaming division of the brand will lead the charge in providing cutting-edge online gaming solutions to Mohegan’s loyal fan base and grow the business to meet the needs of new customers on a global scale. As a priority, Mohegan Digital is creating an iGaming experience for its flagship property, Mohegan Sun Connecticut, after the state signed a bill legalizing sports wagering and online gaming. MGE has appointed Rich Roberts as President and Aviram Alroy as Vice President Product to lead these efforts and oversee digital operations.

“We’ve consistently seen strong growth in digital gaming across our properties, especially in this past year, and as legal sports betting continues to expand in the U.S., the timing was right for us to launch Mohegan Digital,” said Ray Pineault, President and CEO of Mohegan Gaming & Entertainment. “Over the years, Mohegan has made great technological advancements in the digital space, working with industry-leading partners to provide state-of-the-art advancements to casino and sportsbook online operations. With Mohegan Digital, we are looking to expand and enhance these efforts to elevate the experience and deliver on our promise to provide world-class entertainment for our guests on a digital scale. With Rich Roberts and Aviram Alroy at the helm, we are excited for what’s to come for Mohegan Digital.”

Newly Appointed President of Mohegan Digital to Lead MGE Brand in the iGaming Market
Rich Roberts brings a wealth of experience to his newly appointed role as President of Mohegan Digital. Roberts will oversee the successful operations of a best-in-class iGaming and sports betting digital experience for Mohegan, taking the brand to new heights. In his role, Roberts will work closely with the executive team to create and bring industry leading and premium IP into the digital world to Mohegan’s passionate audience of current gaming and future iGaming customers around the globe.

Rich joins MGE from his most recent position as executive business consultant for RSD Consulting, a consulting firm focused on helping organizations enter the U.S. sports digital media, regulated digital gaming, and eSports markets.  Prior, Rich was the CEO of FaceOff, a peer-to-peer social/skill sports gaming platform in the U.S.

“I am honored to lead Mohegan Gaming & Entertainment’s expansion efforts in the digital gaming and sports betting frontier,” said Rich Roberts, President of Mohegan Digital. “This is an exciting new chapter in Mohegan’s history, as we continue to innovate to meet the growing consumer demands in this space. I am looking forward to working closely with the Mohegan Tribe as well as Mohegan executive leadership teams to successfully grow the brand’s digital presence.”

Get to Know the Vice President Product of Mohegan Digital 
Aviram Alroy has been a part of the Mohegan Gaming & Entertainment team since 2014 as the Vice President of Interactive Gaming, a division that Mohegan Digital now absorbs. As the driving force behind the company’s iGaming efforts, Alroy’s contributions and leadership helped set the foundation for what is sure to become an incredible opportunity across many states and jurisdictions.

In his new role as Vice President Product, Alroy will be accountable for product strategy and developing and launching online sports betting, iGaming solutions, websites, and mobile apps on behalf of MGE and its branded partners.

“It’s an exciting time to be working in the iGaming industry, especially now that more states including Connecticut are going live with both sport betting and iGaming together,” said Aviram Alroy, Vice President Product, Mohegan Digital. “My years leading Mohegan Gaming and Entertainment Interactive Gaming division have equipped me with the necessary skills and vision to help usher in a new era for the brand now that we plan to enter not only Connecticut, but also WashingtonPennsylvania, the province of Ontario and more states in the future.

SOURCE Mohegan Gaming & Entertainment

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Playnetic granted Ontario supplier license

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Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.

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BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

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