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Canada
Comparing US Gambling Regulations with Other English Speaking Markets
The iGaming market in the US is poised for huge growth in the near to medium-term, with this projected to grow from $74.17 billion in 2021 to a whopping $158.20 billion by the end of 2028.
This represents a CAGR of 11.4% during the forecast period, while the expected GGY for online gambling stateside is likely to double over the course of the reporting period.
This is despite a relatively complex set of regulatory stipulations in the US, as America’s laws are different in each state. But how exactly do the regulations stateside compare with other English speaking markets in the world? Let’s find out!
The Lack of a Central Point of Control
If we look at prominent English-speaking markets such as the UK, Australia and New Zealand, we see that each one is governed by an omni-potent and central point of control.
More specifically, the UK Gambling Commission, the Australian Communications and Media Authority and the New Zealand Gambling Commission comprehensively regulate iGaming in their relevant jurisdictions, while single bodies of legislation also exist to help license and oversee operators.
Conversely, iGaming laws pertaining to online casino gameplay and sports betting are determined at state level in North America, meaning that local authorities have the autonomy to legalise and regulate specific verticals while monetising them for tax purposes.
Interestingly, the last main federal law pertaining to gambling in the US (namely the PAPSA legislation of 1992) was struck down by the Supreme Court in 2018. This had previously prohibited sports betting at a national level, and more than 20 US states have since legalised this practice fully.
The Prominence of Gambling Affiliates
Given that most US states have only moved to legalise sports betting since the decision to reverse the PAPSA legislation a little over three years ago, this burgeoning market is still in its infancy stateside.
This also means that the market for iGaming affiliates remains relatively underdeveloped for now, especially when you consider the size of the North American market and the fact that the average punter loses just under $400 per annum through wagering.
Gambling affiliates operate by promoting selected gambling services and platforms, earning a fixed rate of commission when their customers click on a relevant link and open an account.
The market for gambling affiliates remains huge in countries such as the UK and New Zealand, from large-scale programs that apply huge commissions to independent entities such as Online Casino New Zealand (which also works as a reliable comparison site and serves as an affiliate for some of the leading online casinos in New Zealand).
However, operators in the US may be about to begin closing this gap, especially as brands continue to engage in high-profile mergers and acquisitions with UK firms.
Caesars Entertainment, Inc. recently acquired the iconic William Hill PLC brand for approximately $4 billion, for example, offering them access to the UK firm’s proprietary technology, intellectual property and cutting-edge affiliate strategies.
The Approach to Responsible Gambling
When the UK Gambling Commission announced its core strategic objectives through 2021, at the heart of this was its commitment to safeguarding vulnerable players on these shores.
Make no mistake; responsible gambling remains a huge priority for mature markets such as the UK and Australia, whereas it’s a concept that’s still in its infancy on the other side of the Atlantic.
Once again, this is a key reason why US brands are looking to strategically partner with UK operators, with the latter having invested huge amounts of cash in developing cutting-edge responsible gambling technology.
This includes William Hill, who previously procured the independent Mr. Green brand that had developed its own proprietary responsible gambling tool. This enabled players to monitor their activity in detail and measure this against insights from the operator, in addition to affording them direct controls over deposit limits and the time spent wagering online.
We definitely expect the US to make further strides in this respect in the years ahead, particularly as the not-for-profit Entain Foundation recently launched its new responsible gambling app called “Gamble Responsibly America”.
This app is the first of its kind in the US, and may well emerge as a trail-blazer for similar entities to follow!
Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
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