

Canada
Pennsylvania Skill: VGTs benefit out-of-state corporations, harm skill games market and casinos
VGTs will hurt small businesses, social clubs and veterans’ organizations in the state, along with the marketplace for legal skill games, said Pennsylvania Skill’s spokesman following a Senate hearing today. Pace-O-Matic powers Pennsylvania Skill.
Pennsylvania Skill, made up of amusement and gaming small business owners across the state, questioned why legislative support for video gaming terminals, or VGTs, exists given their history in other states. The comments were based on out-of-state VGT companies testifying at a Senate Community, Economic and Recreational Development Committee hearing.
“VGTs have consistently overpromised the amount of revenue they would generate for Pennsylvania and minimized their impact on lottery and casino revenues,” said Mike Barley, spokesman for Pennsylvania Skill. “We don’t want to see a repeat of what has happened in other states.
In Illinois, VGTs were legalized in 2009. At the time, companies predicted they could generate funds to support a $31 billion building program to create jobs and upgrade the state’s infrastructure. In 2017, eight years after the legalization of VGTs, the state had collected less than $1 billion. Illinois lawmakers also were disappointed to find the projected $2.5 billion in state revenue did not materialize.
In addition, regulatory expenses for video gambling proved far higher than anticipated, forcing the state to divert $83 million from casino taxes to support the work of the Illinois Gaming Board.
Barley added that thousands of illegal VGTs are operating in the Commonwealth without a court ruling, and Pennsylvania Skill supports efforts to crack down on those games through regulation and enforcement.
Pennsylvania Skill has been ruled a predominant game of skill by a Court of Common Pleas. That case was never appealed by the Pennsylvania State Police. In order to further cement its legal status, Pennsylvania Skill has filed a lawsuit in Commonwealth Court.
Locations across the state depend on skill game revenue. At Sprankle’s Neighborhood Markets in western Pennsylvania, the owners have been able to offer health benefits to employees for the first time thanks to the money they receive from the skill games located in their grocery stores. They also provide daily free lunches to staff thanks to game revenue.
“Lawmakers need to understand what location owners do with their skill game revenue,” said Ryan Sprankle, an owner of one of the three Sprankle’s Neighborhood Markets. “The money has made a huge difference for our employees – we could not afford health insurance for them without it. They can stay healthier, and we are better able to keep good staff.”
Barley said Pennsylvania Skill hears stories like the Sprankles’ all the time. Many businesses and organizations count on this revenue. He wants to see legislation pass that would provide regulation of legal skill games as a way for the industry to continue to help locations and pay a steady stream of $250 million in tax revenue for the state each year. In addition to that, Pennsylvania Skill already pays tens of millions of dollars in taxes annually.
“A true skill game cannot set payout levels because the results are based on a player’s skill,” Barley explained. “After analyzing Pennsylvania Skill data, on average, 90 percent of players win. With that said, there are many illegal VGTs masquerading as skill games that are proliferating in the Commonwealth, and they do have set payout levels. That is why there is a clear need for regulation.”
Pennsylvania Skill games, which are manufactured in Williamsport, provide family-sustaining jobs in manufacturing and for small businesses that operate the games. The industry provides a needed financial lift for fraternal clubs and veterans’ groups, restaurants and bars.
The industry also provides charitable giving of over $1 million a year that supports Pennsylvania communities.
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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