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Genius Sports clinches major expansion of official data, streaming and media partnership with the Argentine Football Association

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Genius Sports Limited the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has been selected by the Argentine Football Association (“AFA”) as its exclusive Official Data & Streaming partner for all AFA competitions.

AFA is the oldest soccer association in South America and one of the most prestigious across the world game. As the national governing body of soccer in Argentina, AFA organizes the entire league system from the Liga Profesional de Futbol – LPF” (1st division) to Primera D, domestic cup competitions and the men’s, women’s and Olympic national teams.

Across over 3,300 games a season and 13 competitions, Genius Sports will help to connect fans, brands and sportsbooks around the world with all levels of Argentinian soccer. Genius Sports has been granted the exclusive rights to capture and distribute official AFA data and live video broadcasts for the regulated betting industry, providing sportsbooks with premium content to help acquire, engage and retain customers.

This partnership will be central to AFA’s strategy to increase fan engagement and visibility over all levels of Argentinian soccer. Genius Sports has also been granted official data distribution rights for media across all AFA competitions, enabling brands, publishers and advertisers to exploit its suite of personalized advertising, content and fan-messaging solutions.

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To help grow Argentinian football’s global reach, Genius Sports will install cutting-edge GeniusLive+ cameras at over 100 venues, capturing broadcast-quality streams that will power AFA’s OTT platform. Genius Sports will work in partnership with Pixellot and Argentinian company La Corte for the production of all GeniusLive+ events, enabling AFA to live stream over 2,000 new games from eight competitions per season.

Claudio Tapia, President of the Argentine Football Association, said: “As a leading global soccer federation, one of AFA’s key objectives is to generate new revenue streams by unlocking the value of its digital assets through new strategic partnerships. As part of this process, we are extending the reach of our brand across new markets and growing our corporate partnerships.

“Today, we are very happy to announce this strategic alliance with Genius Sports, the leading sports technology company that trusts in our association and vision and will help equip us for a digital future. We are convinced that this partnership will be critical to expanding the visibility of Argentine soccer across the world and also opens up a range of new commercial possibilities.”

Mark Locke, CEO of Genius Sports, said: “The Argentine Football Association is one of the most respected and prestigious organizations in world soccer. Being selected by them for such a vital partnership that combines our expertise across live data, streaming, production and media is a huge honour and further validation of Genius Sports’ outstanding credentials and strategy.”

As the trusted integrity partner to the English Premier League, Dimayor Colombia and the German Football Association, Genius Sports will continue to safeguard all levels of Argentinian soccer from the threats of match-fixing and betting-related corruption. Its Bet Monitoring System will provide 24/7 visibility and protection, comparing global betting patterns with predictive algorithms to automatically flag any potentially suspicious activity.

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Betty

Wyzia Renews Canadian Partnership With Betty

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Wyzia, the pioneering Canadian online payment solutions provider for regulated markets, is celebrating the renewal of its highly successful ongoing partnership with Betty, Ontario’s premier online slots casino.

This partnership, which began in 2023, is key to Wyzia’s expansion across North America. It supports players of Betty, an online casino catering to female players whose business is supported by Wyzia’s innovative, secure, and robust payment management solutions.

Wyzia is at the forefront of Canada’s fintech landscape, pioneering seamless online payment solutions for regulated markets. Its innovative platform connects merchants directly to all Canadian financial institutions, simplifying transactions and empowering businesses with reliable, efficient financial tools.

“We’re thrilled to celebrate a year of working with Betty with the renewal of our agreement,” said Guy Fietz, Group CEO at Wyzia. “Our collaboration has not only expanded our reach but enhanced the payment experience for Betty’s growing community of players.

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“We look forward to continuing this successful collaboration and driving further innovation in the online gaming industry.”

Betty is the only platform created specifically for Ontario slot players. In 2024, Betty has enjoyed unprecedented growth, with a tenfold increase in net revenue since January and over 1000% growth in active players across Ontario.

By fostering a fun, safe, and supportive environment, Betty has harnessed the power of the female gaming audience to create a unique online casino experience. Betty focuses on transparency, community-based play, and gamification of the traditional slot experience.

This player-focused model has allowed Betty to stand out from other services, resulting in phenomenal growth and the ability to retain female players at a rate three times higher than their male counterparts.

Additionally, Betty automatically processes 99% of withdrawals, so players quickly receive their funds, a crucial benefit for online slot players.

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“Our partnership with Wyzia has been instrumental in providing our players with a seamless, fast, and secure payment experience,” said Chavdar Dimitrov, Founder and CEO at Betty. “We are excited about the growth we’ve achieved together and are committed to delivering even better services to our community in the future.”

The post Wyzia Renews Canadian Partnership With Betty appeared first on Gaming and Gambling Industry in the Americas.

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Bragg Gaming Group

Bragg Gaming Enters into Online Casino Content Agreement with Canadian Operator Loto-Québec

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Bragg Gaming Group has announced that it has entered into an online casino content agreement with Canadian operator Loto-Québec, the only 100% legal and local casino site in the province of Québec. The agreement marks the expansion of Bragg into its second Canadian province, following Bragg’s prior entry into Ontario in March 2022.

Pursuant to the agreement, Loto-Québec will benefit from access to exclusive content, including titles from Bragg’s in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic, through Bragg Gaming’s Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.

In addition, Loto-Québec players will also be able to access on lotoquebec.com titles from multiple content partners under the Powered By Bragg program, including King Show Games, Bluberi, Incredible Technologies and Sega Sammy Creation.

All content delivered on the Bragg HUB comes with the company’s Fuze promotional tools as standard which offer player engagement features on games such as free rounds, jackpots, tournaments, and quests.

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The agreement with Loto-Québec’s online casino supports Bragg Gaming’s strategic goals by accelerating the growth of utilization of Bragg’s exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.

Garrick Morris, Senior Vice President, Commercial, US and Canada at Bragg Gaming Group said: “It’s fantastic to see Bragg’s content expand into our second Canadian province. Loto-Québec is a strategic partner, and we are excited to see our proprietary games as well as exclusive content from our partners live and available to Loto-Québec players. We look forward to developing our relationship as a key supplier to Loto-Québec as we continue the roll-out with regular new game releases planned.

“We’ve enjoyed strong growth in North America over the past 12 months and I am pleased to further support this momentum with this successful launch in Québec. I would like to thank the Loto-Québec and Bragg teams for making this happen.”

François Hardy, Senior Director of Product and Innovation at Loto-Québec, said: “At Loto-Québec, we are always looking for new and exciting ways to entertain our players. Bragg perfectly aligns with this vision, enabling us to provide a refreshing and dynamic experience to our players.”

The post Bragg Gaming Enters into Online Casino Content Agreement with Canadian Operator Loto-Québec appeared first on Gaming and Gambling Industry in the Americas.

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Canada

ROGA Launches National College Education Campaign

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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.

“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.

The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.

“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.

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The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.

“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.

“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.

The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.

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