Connect with us
European Gaming Congress 2024

Canada

DraftKings Commits to Have A Game Plan.® Bet Responsibly.™ Public Service Campaign Spearheaded by the American Gaming Association

Published

on

 

DraftKings Inc. announced the company will collaborate with the American Gaming Association (AGA) to promote the AGA’s Have A Game Plan.® Bet Responsibly public service campaign. DraftKings has committed to apply the campaign to many of the company’s owned channels, including at DraftKings’ retail gaming properties, to promote safer play. This collaboration marks the first time in the industry that the Have A Game Plan campaign will be comprehensively rolled out across a national retail sportsbook footprint. The campaign will appear in all ten DraftKings retail sportsbooks across the country.

“We are excited to join forces with the American Gaming Association to promote their forward-thinking public service campaign, Have A Game Plan,” said Christine Thurmond, DraftKings’ Director of Responsible Gaming. “Customer safety is paramount, and we are confident that implementing Have A Game Plan alongside our own responsible gaming messaging and tools will enable us to increase customer exposure to responsible gaming practices and ultimately foster safer play.”

Through Have a Game Plan, the AGA and its partners educate consumers on the basics of responsible sports betting while increasing awareness of problem gambling. DraftKings will roll out campaign signage, including physical and electronic posters, at its retail properties, with the goal of teaching patrons about the signs of problem gambling and behaviors and practices that align with responsible sports betting. DraftKings operates retail sportsbooks in Colorado, Illinois, Iowa, Mississippi, New Jersey, New Hampshire, and New York.

“Responsibility is a fundamental priority for the American gaming industry,” said Casey Clark, AGA Senior Vice President of Strategic Communications. “With more than 100 million American adults now able to legally bet on sports nationwide, it is critical to educate consumers about how to safely and responsibly bet on the sports they love – and bringing the Have a Game Plan campaign to DraftKings’ extensive network of sportsbooks and customers is a great way to do just that. We are thankful for their significant commitment to keeping bettors safe and educated about responsible gaming.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Outside of the retail sportsbooks, DraftKings will incorporate Have A Game Plan into its owned channels, including digital marketing and social media, and alongside its existing responsible gaming framework, It’s More Fun When It’s For Fun. The company uses these channels to inculcate responsible gaming behaviors in customers, including upon their first deposit into the mobile sportsbook, and regularly thereafter. In addition to the Have A Game Plan campaign, DraftKings will use It’s More Fun When It’s For Fun to promote responsible betting through social media, with ongoing content released from the DraftKings Sportsbook account to highlight player protection information and tools.

DraftKings’ responsible gaming mission is to mitigate harm and protect vulnerable populations using groundbreaking technology, providing training and resources for employees and consumers, and by supporting evidence-based research. DraftKings and the AGA are contributors to the International Center for Responsible Gaming’s Fund to Support Research on Sports Wagering. DraftKings tailors its products across sports wagering and iGaming to provide customers with responsible gaming tools, resources, and services they need to play responsibly. These practices include limit setting, cooling-off periods, and self-exclusion.

Have A Game Plan has wide support throughout the sports betting ecosystem. DraftKings joins several of its sports league collaborators which have already joined the initiative, including UFC, NASCAR, and the PGA TOUR.

Continue Reading
Advertisement

Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

Published

on

relax-gaming-joins-forces-with-pointsbet-to-strengthen-footprint-in-ontario

 

Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Canada

Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

Published

on

jackpot-digital-receives-approval-from-the-saskatchewan-liquor-and-gaming-authority

 

Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

Published

on

play-alberta,-csec-extend-partnership

 

Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

Continue Reading

Trending