

Canada
AMTOTE AND PARIMAX PEN NEW MULTI-YEAR AGREEMENT WITH RED MILE
LEADING PRODUCTS FROM TOP TECH PROVIDER COMBINE TO RENEW DEAL AROUND HISTORICAL HORSE RACING (HHR) BETTING TERMINALS AT KEY KENTUCKY SITE
PariMAX Holdings, LLC (“PariMAX”), and AmTote International, Inc. (“AmTote”), key divisions of leading North American technology provider 1/ST TECHNOLOGY, have entered into a multi-year agreement with KRM Wagering, LLC (“Red Mile”), a gaming joint venture between Keeneland and The Red Mile racing associations.
This strategic partnership sees both parties put their combined shoulders to the wheel around KRM Wagering’s progressive historical horse racing (HHR) wagering terminals at its Red Mile Gaming & Racing facility in Lexington, Kentucky. The new agreement continues a longstanding relationship with KRM that started with its successful launch of HHR operations back in 2015 to improve fan engagement and return value to horse racing stakeholders in an increasingly competitive wagering and entertainment market.
Since then, the Red Mile facility has become popular with racegoers for both its historical racing terminals, as well as traditional live and simulcast wagering solutions. Customers can choose to play on terminals which draw from a deep well of historical racing data, statistics and archive video footage to produce pre-recorded races in a format appealing to gaming-oriented consumers while corresponding with the fair and familiar pari-mutuel betting model.
Before and during the pandemic, by delivering these quick-fire on-demand betting opportunities, HHR proved pivotal to maintaining local employment and sustaining revenues for increased purse levels to help keep Kentucky horse racing competitive with other major racing states. Red Mile remains the iconic home of the Kentucky Futurity, one of the three jewels in Trotting’s Triple Crown, fusing a proud racing heritage with state-of-the-art simulcasting and pari-mutuel HHR gaming terminals which have bolstered this venue as a premier retail and entertainment destination throughout the year.
PariMAX and AmTote are market-leading products from 1/ST TECHNOLOGY, racing’s largest and most innovative gaming technology company, and the leading wagering technology force in North America.
Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY – PariMAX & AmTote, said: “1/ST TECHNOLOGY, with its PariMAX and AmTote business units, is thrilled to extend its relationship with Red Mile. This new agreement allows PariMAX to provide its continuing evolution of HHR products, delivering even more appealing and fully pari-mutuel innovative wagering experiences on HHR content, for the benefit of Red Mile, the Kentucky horse racing industry, and the US horse racing industry as a whole.“
Shannon Cobb, Chief Financial & Operating Officer at Red Mile Gaming & Racing, added: “The Red Mile is happy to enter into the next phase of its relationship with PariMAX and AmTote with this latest agreement. PariMAX continues to deliver unique and innovative HHR products and features that our patrons demonstrably enjoy, and this agreement will just expand upon that for the years to come.”
1/ST TECHNOLOGY’s world-class products, led by AmTote and PariMAX, rank among the most trusted names across gaming, technology, horse and greyhound racing. AmTote’s technology and services already play host to the majority of racetrack operators in North America – and are currently in operation at Santa Anita Park, Gulfstream Park, Saratoga Race Course, Belmont Park, Aqueduct and Woodbine, alongside many others, processing more than $18 billion in pari-mutuel and fixed-odds wagering around the world each year.
Canada
Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL

ToonieBet, Soft2Bet’s premier sportsbook and online casino brand tailored for Canadian players, has been named both an Official Sports Betting Partner and an Official Online Casino Partner of the Canadian Football League (CFL).
The multiyear partnership also establishes ToonieBet as an Official Partner of the CFL’s championship game, the Grey Cup. Fans from coast to coast to coast annually gather for Canada’s largest single-day sporting event to celebrate an incredible season, and to witness one team earn the right to hoist the iconic trophy. The 112th Grey Cup will be played at Princess Auto Stadium in Winnipeg on Sunday, November 16.
Fans in Ontario aged 19-and-over will be able to responsibly wager on CFL games through ToonieBet with access to in-game betting and futures. The collaboration will also explore exciting branded online casino experiences on the ToonieBet platform to entertain existing fans and engage new ones.
ToonieBet’s partnership with the CFL underscores Soft2Bet’s ongoing commitment to Canadian sports fans and a further investment in the Canadian sporting tradition, as the deal marks Soft2Bet’s second sports partnership in the country within the last three months, following ToonieBet’s designation as the Official Online Casino Partner of the NHL’s Ottawa Senators, which was recently expanded with a full sportsbook offering.
“This partnership is for the fans. Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options and unique activations, to better serve the future of fandom. In the stadium, at home or online, we’re doubling down on engagement and innovation like never before,” said Tyler Keenan, the CFL’s Chief Revenue Officer.
“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario. Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play,” said Steve Spindler, ToonieBet’s Canadian Country Manager.
“We are proud to partner with the CFL and its local teams. This partnership goes beyond visibility – it’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet,” said Martin Collins, Chief Business Development Officer at Soft2Bet.
Additionally, ToonieBet has been designated as an Official Authorized Gaming Operator of the CFL, allowing Soft2Bet to deliver best-in-class gaming experiences with official CFL data and statistics to sports fans and sportsbook users across Ontario through the ToonieBet platform.
ToonieBet will also serve as the presenting partner of CFL Fantasy, and the Game Tracker in Ontario on CFL.ca and LCF.ca, in addition to being the CFL’s odds provider on the league’s digital scoreboard.
The post Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL appeared first on Gaming and Gambling Industry in the Americas.
Canada
Hard Rock Hotel & Casino Ottawa Opens with Legendary Guitar Smash and Star-Studded Celebration

Hard Rock Hotel & Casino Ottawa officially opened its doors with a signature guitar smash, marking the arrival of Canada’s first fully integrated Hard Rock resort, a bold new destination where entertainment, hospitality, and music take center stage.
The $350 million resort brings the brand’s unmistakable energy to Canada’s capital, offering locals and visitors an immersive Hard Rock experience blending iconic music history with world-class entertainment, hospitality, dining, and gaming.
In true Hard Rock fashion, the opening festivities kicked off with the Canadian Tenors’ electrifying rendition of O Canada followed by the brand’s signature Guitar Smash, a modern take on the traditional ribbon-cutting ceremony. Executives, dignitaries, and community leaders took the stage to ceremoniously smash guitars, signaling the official opening of the state-of-the-art entertainment destination.
A special moment included the presentation of a $100,000 donation to Ottawa Food Bank, reinforcing Hard Rock’s commitment to giving back to the communities it serves.
“Bringing Hard Rock to Canada’s capital is an iconic milestone for our brand. We’re proud to expand our global footprint and create a destination where locals and visitors can experience world-class gaming, hospitality, and entertainment all in one place,” said Jim Allen, Chief Executive Officer of Hard Rock International.
“Our government is thrilled that Hard Rock chose Ontario for its first fully integrated hotel and casino venue in Canada. This new entertainment and hospitality destination will draw visitors from near and far to Ottawa, create and sustain hundreds of local jobs, and provide millions of dollars for local infrastructure and community programs,” said Stan Cho, Minister of Tourism, Culture and Gaming.
The post Hard Rock Hotel & Casino Ottawa Opens with Legendary Guitar Smash and Star-Studded Celebration appeared first on Gaming and Gambling Industry in the Americas.
AGCO
MIXI Receives AGCO Approval for PointsBet Acquisition

PointsBet Holdings Limited announced that MIXI has received written confirmation that AGCO has no concerns with the proposed acquisition by MIXI of the shares in PointsBet Holdings Limited.
PointsBet has also received written confirmation from iGaming Ontario (iGO) in relation to MIXI’s proposed acquisition of shares in PointsBet.
Accordingly, the condition precedent to MIXI’s proposed PointsBet-Board recommended Takeover Bid relating to Ontario approvals in paragraph 4.5 of Schedule 1 of the Bid Implementation Deed dated 16 June 2025 (BID) has been satisfied.
MIXI’s proposed Takeover Bid remains subject to the satisfaction of certain other limited conditions as previously announced, including a 50.1% minimum acceptance of the proposed MIXI Offer (as defined in the BID).
The Northern Territory Racing and Wagering Commission provided its approval on 24 March 2025 for MIXI to acquire PointsBet. PointsBet confirmed that MIXI’s proposed Takeover Bid is no longer subject to any gaming regulatory approvals.
The post MIXI Receives AGCO Approval for PointsBet Acquisition appeared first on Gaming and Gambling Industry in the Americas.
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