Canada
BIG3 Announces SuperDraft As First-Ever Daily Fantasy Partner
BIG3 announced a first-of-its-kind partnership to make SuperDraft, the daily fantasy partner of Caesars Entertainment, the first-ever Official Daily Fantasy Partner of the league. As part of the exclusive deal, SuperDraft will become the presenting sponsor of the 2021 BIG3 draft, which will be renamed the 2021 BIG3 SuperDraft. The season will tip off on July 10, 2021, at Orleans Arena in Las Vegas, NV with 10 weeks of action-packed games.
The partnership gives BIG3 the ability to offer daily fantasy contests for every game that feature SuperDraft’s player-friendly Multiplier Mode, as well as free betting in its Free SportsBook app. Daily fantasy strategy segments will be integrated into each game broadcast and the Multiplier Mode will be featured on each player’s stat lines.
SuperDraft will provide Fantasy 101 educational broadcast segments as well as in-arena activations. For fans sitting courtside, one-of-a-kind games will be available, giving more opportunities for fans to win. BIG3 players and coaches will also become brand ambassadors for SuperDraft across linear and digital media.
“It’s been a long-term goal of ours to introduce fantasy drafts into the BIG3. As a dynamic, fast-paced league always looking to innovate the fan experience, bringing in SuperDraft was a no-brainer,” said BIG3 Co-Founders, Ice Cube and Jeff Kwatinetz.
“SuperDraft couldn’t be more suited for the BIG3 family. They bring an extra edge to the game of daily fantasy and our league recognizes that special ‘it’ factor. The wide variety of gaming and technological features sets SuperDraft apart and their entrepreneurial spirit makes them a perfect fit with our league. It’s a pleasure to officially announce this long-awaited partnership with one of the industry’s best and rising companies,” said Chris Hannan, BIG3 CEO.
“The BIG3 is the ideal partner for our first sports league sponsorship and will continue driving our growth during the summer months. We also wanted a partner who would allow us to be our unique selves and be actively involved in how we plan to engage and reward BIG3 fans for their fandom,” said Steve Wang, Founder and CEO, SuperDraft, Inc. “Whether BIG3 fans want to be part of the action by playing our fantasy sports app or by making picks with our free sportsbook, we are thrilled to be integrating our gameplay experiences into the live broadcast and provide serious entertainment value for all of their fans.”
BIG3 is the official creator of the new global sport FIREBALL3, and is returning for its fourth season this summer. Known as a ground-breaking league that focuses on innovation, BIG3 implemented notable rule changes following the 2019 season, including lowering the minimum age of athletes from 27 to 22, opening the league to all nonprofessional and professional athletes that want to try out, and a first-of-its-kind “Bring the Fire” rule that allows teams to challenge one foul per half resulting in an in-game one-on-one.
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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