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The US continues to sweeten the pot

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4 years ago

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Dmitry Starostenkov, CEO at EvenBet Gaming examines online poker’s prospects stateside

The US has always been associated with manifest destiny, embarking on new regions and making the most of what is there. It seems fitting then that legalised online poker is finding its way across the country, adjusting to different forms of regulation in various states.

Poker is deeply entrenched within American culture, being as symbolic to the country as Mah-jong is for China or Rummy in India. Even so, the US has been without any legitimate means to enjoy the game online for 10 years and there is a real hunger for it now. Despite all this, the estimated number of Americans regularly playing poker in all its forms still reaches 10 million.

As different states become regulated in one guise or another, the game is finally beginning to find its place on people’s computer and smartphone screens. New Jersey, Nevada and Delaware are the most obvious states for an operator to approach from a regulatory point of view. There is also West Virginia, Michigan and Pennsylvania, which are regulating online poker and are likely to join the Multi-State Internet Gaming Agreement.

Unfortunately, high liquidity is always crucial for the game to be interesting for players and with such prohibitive legislation in the majority of states, the game is not going to be as strong as it could be. This is possibly the biggest obstacle operators will face. However, even in these circumstances major operators like PokerStars are already able to get as much as 500 daily active players in one state, and this number is extremely promising.

That being said, differentiation can always help in standing out from the crowd and that is more important than ever when competing against the industry’s big brands. With poker being synonymous with US gambling, differentiating an offering should not be too great of a challenge. Building a strong and reputable offering, including a balanced tournament schedule are key factors for acquiring players and keeping them engaged.

Obviously, many of these issues could be solved with national gambling regulation, but that is unlikely to be a possibility, certainly not in the next two or three years. In fact, the US is so diverse with respect to state legislation that a national gambling regulation of any kind may simply not be feasible on any timeline.

The current federal government policy is to keep online gaming regulation at the states’ level, so the best outcome we can hope for now is that more states will introduce poker regulation and join the multi-state agreement. However, operators should keep in mind that they will still need to go through licensing in each state separately.

These issues pale in comparison to the sheer potential of the states, however. There is not a country in the world that can compete with the US for the technological infrastructure needed to roll out online poker at scale. The vast majority of US citizens own some form of smartphone. As well as that, for various reasons, desktop gaming is still hugely appealing to customers in the states. As a result of this, I expect that the mobile share will grow, but at a much slower pace than in Asia or South America.

Of course, all this development is promising, but player safety still needs to be a priority. With the current compliance and regulation policies, poker customers in the US are going to be well protected if they play at the legal operators’ websites. The main risk factor that we can foresee is the growth of scam websites passing themselves off as licensed operators. As online gaming gains momentum, monitoring all such activity becomes far more difficult, so players should be careful.

Responsibly enjoying poker, whether offline or online, has always been a special pastime in the US. That explains the initial online poker boom that started in the US and why operators flourish in every state where online poker becomes regulated. Without wanting to sound too optimistic, I hope to see this happening a lot more.

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AGLC Announces New Board Chair

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5 days ago

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July 28, 2025

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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Pinnacle Ontario live with CasinoEngine in North America debut

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1 week ago

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July 24, 2025

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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Prime Skill Games Inc. Official Response to AGCO Press Release

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2 weeks ago

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July 21, 2025

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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