

Canada
Strive Gaming Launches with Post PASPA Industry Pioneers At The Helm
Sports wagering pioneers launch Strive Gaming, the first modern, modular iGaming platform designed specifically for North American operators
Strive Platform Ltd, the first iGaming platform business specifically created to cater to the modern, multi-state requirements of North American operators, has officially launched.
Known as “Strive Gaming” the company will be led by Max Meltzer and Damian Xuereb, both joining from Kambi Group Plc where they were Chief Commercial Officer and Vice President of Sales respectively.
Xuereb assumes the role of President and CCO effective immediately and Meltzer assumes responsibilities of CEO in the next few months.
The duo have been responsible for some of the largest B2B commercial partnerships in the US since PASPA was repealed in 2018. These partnerships have gone on to capture more than 35% of the post PASPA US sports wagering market.
Strive Gaming delivers technical performance at scale. Its modern proprietary player account management technology (PAM), roadmap and development team is focused purely on solving the challenges faced by operators in the North American market.
Strive Gaming is also bringing innovation to the market through its limitless Strive INFINITY Engine. This is a unique value driver that will change the way operators engage with their customers and build their internal work-flows.
Strive Gaming’s INFINITY engine will drive higher lifetime values by bringing operators closer to their players through operational automation and contextual real-time engagement.
Development teams for the company will be situated in both the US and Europe with customer serving offices in both the US and Canada to provide a premium, 24/7 service clients.
Damian Xuereb, President and CCO of Strive Gaming, said:
“This is a new era of iGaming PAMs in North America. US operators now have more choice and a new partner to consider that knows what they need and want.
“Strive has carefully considered and understood the shape of the US sports and casino market. As a result, it has built a US centric solution that is battle tested and delivers operator performance at scale – solving the many challenges faced by modern day US operators.
“The speed of regulation across multiple deployment topologies and unique US work-flows means that operators need a PAM partner that can deliver speed to market, agility and a future proof solution – and Strive Gaming has been built to do just that.”
Strive Gaming will be announcing its first operator going live in H2 2021 in the coming weeks.
Caesars Entertainment
OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino

The Ontario Lottery and Gaming Corporation has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernization initiative.
Tom Reeg, CEO of Caesars Entertainment, said: “We are thrilled to be selected as the service provider for the Windsor Casino by the OLG. Caesars has a long history of managing Windsor and looks forward to continuing to deliver exceptional guest service and experiences at the property.”
Caesars and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.
OLG requires an 18-month restriction on any organizational changes consistent with other gaming bundle modernizations in Ontario. Unionized employees will continue to be governed by the terms of their collective agreement.
The post OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues penalties of $151,000 against Great Canadian Entertainment for alleged age verification failures
The Alcohol and Gaming Commission of Ontario (AGCO) has issued $151,000 in penalties to Great Canadian Entertainment for allegedly failing to prevent minors from accessing gambling on multiple occasions at three Toronto-area casinos.
As part of its investigation, the AGCO reviewed four separate incidents in which minors allegedly gained access to the casino floors and in which some of these minors participated in gambling activities – two cases at Great Canadian Casino Resort Toronto, and one at each of Casino Ajax and Pickering Casino Resort.
The AGCO is committed to ensuring casinos meet Ontario’s high standards of harm reduction and responsible gambling. The AGCO’s Standards require operators to ensure only eligible individuals are permitted into a gambling site and strictly prohibit access to anyone under 19 years of age (except in the course of employment). The Standards also mandate that casino employees have the necessary competence, skills, experience and training to effectively carry out their duties, including age verification.
This enforcement action underscores the AGCO’s dedication to protecting youth and other vulnerable individuals.
A casino operator served with an Order of Monetary Penalty by the AGCO Registrar has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.
“Ontario casino operators have an obligation to ensure minors are not able to access casino floors or activities such as slot machines or table games. The AGCO will continue to monitor and hold all casino operators accountable for fulfilling this important role.” – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO.
The post AGCO issues penalties of $151,000 against Great Canadian Entertainment for alleged age verification failures appeared first on Gaming and Gambling Industry in the Americas.
Canada
ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store

ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.
The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.
As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.
Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.
Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.
Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, said: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”
The post ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store appeared first on Gaming and Gambling Industry in the Americas.
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