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BettingUSA report: education key to unlocking US sports betting market

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Operators, suppliers and regulators share their thoughts on where the industry is at three years after PASPA was repealed

BettingUSA.com has produced a special report looking at how the industry can maximise the full potential of legal sports betting in the USA.

The nline and mobile sports betting comparison site has spoken to operators, suppliers and regulators to determine the key challenges the industry has faced in the early days.

These industry leaders have also provided their thoughts on how they can be overcome and what lessons can be learned from the progress made in the three years since PASPA was repealed.

Ultimately, these experts and BettingUSA.com believe education, technology and responsible gambling will be the key to the USA becoming the largest legal sports betting market in the world.

Here are some key insights from the report:

“Education is a big obstacle in every state you launch. And it really plays itself out because sports betting is not a national opportunity; it’s very much state-by-state. It’s an entirely new process and each time you need to make tweaks to appeal to the consumer. It’s always going to rear its head, too.” – Patrick Eichner, PointsBet

“As the competition is moving at lightning pace, we are doubling down on product this year, with a significant investment into growing our UX, product and development teams as we grow from a single state operator to a national, multi-state one.” – Daniel Graetzer, Carousel Group

“American sports are perfect for in-play betting, and this combined with the reams of data that is available means that players will quickly come to expect these markets and odds, so long as the enabling legislation in each state allows for them to be offered remotely.” – Simon Nobel, Champion Sports

“The market for sports betting is significant and in high demand. It would be foolish to think that we shouldn’t be as serious about sports betting as we are with casino gaming. Just like casinos, sportsbooks must be tightly regulated to ensure that there is integrity in the system.” – Douglas Harbach, Pennsylvania Gaming Control Board

The report also provides insight into the role that media companies will play in the sports betting space and how affiliates are helping to educate players about legal online sports betting.

The full report can be found here.

Mike Murphy, Founder of BettingUSA.com, said: “We created this report to gauge where the legal sports betting industry is at three years after PASPA was first repealed.

“While tremendous progress has been made to date, it is clear the sector is not without its teething issues especially when it comes to technology, regulation, safe gaming and education.

“From the experts we have spoken to, it seems these challenges can be overcome and if we are able to do so, the US will undoubtedly become the largest legal betting market in the world.

“This report provides tremendous insight from those at the cutting edge of the industry and their thoughts will undoubtedly shape the direction we take over the next three years.”

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AGLC

AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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