Canada
US sports betting market laid bare in comprehensive white paper
Leading US sports betting comparison site Bonus Seeker, a Catena Media brand, has published an exhaustive white paper on the fledgling yet burgeoning US industry, projecting a significant surge in revenue in the coming years for states that implement sports betting wisely.
Providing deep insight on one of the world’s largest and most potential-rich sports betting markets, BonusSeeker’s in-depth analysis has laid bare the current situation on a state-by-state basis and also examines which states are leading the way, thanks to an open approach to competition and utilization of mobile technology.
The paper’s statistics show that an increasing number of states seem to be catching onto the fact that mobile betting is the route to the most revenue possible. More specifically, mobile betting with multiple operators.
Its numbers show that states with online wagering take in more bets than states that don’t. New Jersey, Nevada, Pennsylvania, Illinois, Indiana, Colorado, Iowa, and West Virginia recorded the highest sports betting handles in 2020 – with all of them adopting mobile betting and a wide range of different sportsbooks for US bettors.
In each of these states, with the exception of Nevada, the report shows that mobile betting accounts for at least 80 per cent of all wagers taken. But even in Nevada’s case, more than half of the wagers are placed via online sportsbooks rather than at the land-based betting window.
With a population of over 19m, many eyes are now on New York and with it, the potential to become the biggest market in the country. The paper focuses on the anticipation there and an exclusive interview with New York Senator Joseph Addabbo reveals his support for sports betting’s top model.
“It’s a win-win. That is why [New] Jersey prefers that model and Pennsylvania prefers that model and the vast majority of other states that do mobile sports betting prefer that model,” Addabbo explained. “Because it’s a proven product. It’s a proven winner for the state and for its people.”
Brian Sausa, Lead Sports Writer at Catena Media US, said: “Legal sports betting is clearly becoming big business in the US, but not every state does it the same way. This examination of the betting picture is extremely insightful.
“Revealing that mobile betting is set to outstrip land-based by roughly three times is a real eye-opener and the detailed look at each state’s intentions makes the report a must-read for anyone involved in the industry.”
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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