Canada
Amazing Trends that are Set to Transform the Gambling and Casino Industry in 2021
The year 2020 has made it to the history books when the COVID-19 pandemic has pushed the entire world into a recession. It hit many industries that even some of the well-established businesses have to shut down. However, it is not the case for the gambling and casino industry.
The gambling and casino industry grows as an increasing number of online casinos, and gambling sites appear on the market. These sites are generating high revenues despite the world’s current situation.
More people turn to their hand-held devices for entertainment, such as gambling and betting. Top it up with huge technological upgrades and user experience. Below are the trends transforming the gambling and casino industry in 2021.
Mobile technology
Gaming on mobile devices has brought casino games and other gambling sites closer to players than ever. In developed countries where virtually everyone owns a mobile device, gambling is at their fingertips. With blazing WiFi speeds of 4G and soon 5G with unlimited data packages, free online casino apps are being downloaded to virtually all smartphones and other devices.
Most players prefer playing on their mobile devices as it allows them to play anytime and anywhere. They don’t have to spend on expensive computers or wait for the boot up before they can start playing. Moreover, they can play quick games with their mobile devices while watching tv, sitting on the bus, or at the park while watching their kids playing around.
More than 50% of all gambling is done on mobile devices, and it wouldn’t be a surprise if mobile gambling becomes more common shortly.
Artificial intelligence
AI or artificial intelligence has been solving many problems and saving humans from tons of working hours in the casino and gambling industry. The AI is being used in:
Chatbots: Customers don’t have to wait in line for customer support to answer their queries. AI chatbots can solve any complicated issues.
Anti-scammers: Sadly, many players are still trying to abuse the online casinos and other players by using different apps or bots to gain unfair advantages. AI can find these individuals and kick them out of the site.
Customer behavior analysis: AI can analyze the players’ preferences to offer them the best solutions and options on a personalized approach. AI can determine the types of promotions it can offer to each player, making their user experience less frustrating and more interesting.
Enhances game processes: AI can detect any problem within the game and inform the developer.
VR and AR changes the user experience
Virtual reality and augmented reality have created a lot of impact on the industry of gaming. Online casinos use technologies to offer their players “complete immersion” within the game, taking their user experience to a higher level.
Through VR and AR, gamers can visit a casino, play games like slot machines, and interact with other players in real-time without going out of their homes.
The blockchain technology
Transactions made using cryptocurrency are currently the fastest and the safest mode of payment. Players don’t have to use their bank, credit/debit card account information if they pay via blockchain.
Moreover, blockchain utilizes non-editable and timestamped record blocks that a group of computers manage, making it impossible to hack. It also provides transaction transparency with high limits and less transaction costs.
Gambling legislation
The past years have seen many changes in gambling legislation. Many countries have become open to gambling operations that offer them a good amount of tax income from their revenues. Moreover, its legalization allows it to become safer and more regulated.
Since the emergence of gambling sites and online casinos, the popularity of the gambling industry keeps on rising every year. Moreover, the pandemic had pushed the technological improvements further and made many changes in the legislation.
While the year 2021 is still struggling for many industries, the gambling and casino industry remains unaffected. Instead, it keeps on prospering despite all the challenges that the world is currently facing.
AGLC
AGLC Announces New Board Chair

Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.
Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.
A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.
AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.
The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.
Bonus Guardian
Pinnacle Ontario live with CasinoEngine in North America debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.
AGCO
Prime Skill Games Inc. Official Response to AGCO Press Release

As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.
Let me be perfectly clear
Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.
Prime Skill Games is proud to be the only true skill game operating in Ontario today.
We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.
We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.
To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.
Sincerely
Matt Zamroźniak
Chief Executive Officer
Prime Skill Games Inc.
The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.
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