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Pariplay signs agreement with lottery operator Tenlot Group

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Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has struck a milestone agreement with Tenlot Group which will see content from its Fusion platform made available to major national lotteries across the globe.

Tenlot Group is a lottery and gaming operator, providing turnkey solutions to national, regional, and local governments in numerous countries globally, with a key presence in Africa and Latin America.

The deal will see Tenlot Group’s lotteries gain access to Pariplay’s Fusion platform which features over 12,000 games from global suppliers, as well as Pariplay’s diverse portfolio of proprietary content. In addition, the platform hosts a range of exclusive marketing tools to help operators increase engagement and retention levels of their players.

The deal marks a significant step for Pariplay, as it enables the supplier to offer its thrilling games library to renowned national and regional lotteries in new markets, reaching a broader audience. The list of operators includes members of the World Lottery Association (WLA) from countries including Kenya, Ghana, Guatemala, among others.

Licensed in more than 16 regulated markets, Pariplay’s Fusion platform hosts one of the industry’s most comprehensive offerings.

Christine Lewis, Chief Commercial Officer at Pariplay, said: “This is an important partnership for Pariplay as it will provide new high-quality content to leading lottery operators and their customers.“Tenlot Group is a trusted operator and partner holding several licences in close cooperation with respectable charitable organisations. We are very excited to introduce our content to their growing customer base around the globe.”

Yossi Abadi, Chief Executive Officer of Tenlot Group, said: “Tenlot is delighted to team up with Pariplay to offer our customers a vast new variety of exciting gaming options, notable by their rich, engaging content.“Pariplay’s Fusion platform will enable Tenlot to offer players more superior entertainment experiences, contributing to greater engagement, profits and – as is consistent with our business model – social investment in the countries in which we operate.”

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Africa

BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season

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BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, has renewed its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season.

This marks the third consecutive year of collaboration between both organisations, highlighting a shared commitment to grassroots development, youth empowerment and the growth of Nigerian football.

Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign.

Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.

BetKing’s support for Nigerian sports extends far beyond football. The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighbouring communities.

The post BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season appeared first on European Gaming Industry News.

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Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania

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Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania.

This launch marks a significant step in Kiron’s expansion across East Africa and reinforces its commitment to delivering compliant, high-performance content in regulated markets.

Turbo League offers a fast-paced football format designed for audiences who prefer short, high-frequency sessions. Built on Kiron’s established platform, the game supports casual and repeat play through quick outcomes and smooth, data-lite performance across devices and networks.

SportPesa, one of Africa’s most recognised betting operators, now offers Turbo League to customers in Kenya and Tanzania. The partnership highlights SportPesa’s continued focus on accessible, engaging entertainment and Kiron’s ability to scale content across mobile-first regions with strong sports cultures.

Steven Spartinos, Co-CEO at Kiron, said: “We are proud to bring Turbo League to SportPesa customers in Kenya and Tanzania. This collaboration deepens our relationship with one of the region’s leading operators and reflects the growing demand for high-speed, digital sports entertainment in East Africa.”

Kalina Krantova, Director at SportPesa, added: “Our priority is giving customers premium, entertaining experiences. Turbo League adds real value to our content line-up through its pace, accessibility, and consistent performance.”

The post Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania appeared first on European Gaming Industry News.

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Africa

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa

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MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa.  

Kiron has rolled out Mula League on MulaSport, bringing a data-lite virtual football format to one of Africa’s leading sportsbook operators. Mula League delivers the excitement of league soccer in a lightweight design that fits seamlessly into digital platforms and uses very little data.

Mula League captures the feel of real league soccer in a fast, three-minute match format with full season play and familiar betting markets. Its data-lite design ensures quick, reliable access for players and its easy integration has made it perfect for MulaSport.

Steven Spartinos, Co-CEO of Kiron, said: “This launch with MulaSport underlines how virtual football can be both innovative and accessible. Mula League delivers the full league experience in a data-lite format that is scalable for operators and engaging for players.

Desiree Scott, Group Head of Corporate Affairs at MulaSport, said: “Bringing Kiron’s game onto our site strengthens our sportsbook with content that is quick to access and easy to enjoy. The format fits seamlessly into the way our players engage with football, while reflecting our commitment to quality, choice, and responsibility.”

Mula League is now live on the MulaSport platform.

The post MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa appeared first on European Gaming Industry News.

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