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PlayTenn.com: Sportsbooks cross $200 million in monthly wagers once again

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March Madness helped propel Tennessee to more than $200 million in bets, almost entirely reversing the state’s first month-over-month decline in February. And with two new operators launching in the state, Tennessee’s market took a significant step in its maturation process, according to analysts from PlayTenn, which offers news and analysis of the Tennessee gaming market.

“Tennessee is beginning to normalize after that initial burst, but March is proof that the state is still very much in a period of significant growth,” said Jessica Welman, lead analyst for PlayTenn.com. “Locals have been quick to embrace sports betting, and operators have invested heavily in the market. That has made up for what has been a somewhat rocky road in the state.”

Bettors placed $205.9 million in wagers in March, The Tennessee Education Lottery announced over the weekend. That is up 16.8% from $176.3 million in February, even if it fell short of the record of $211.3 million set during the NFL playoffs-boosted January. March’s wagers produced $16.1 million in adjusted gross income, up 23.8% from $13 million in February and only topped by January’s $21.8 million.

The brisk action in March yielded $3.2 million in state taxes.

With March’s bets, Tennessee sportsbooks have now generated $905.8 million in wagers since November’s launch, falling just shy of becoming the quickest U.S. state to reach $1 billion in lifetime handle.

“Even with the early knockout of Tennessee, the state’s lone representative in this year’s NCAA Tournament, March Madness was still a huge draw,” said Nicole Russo, analyst for PlayTenn.com. “It has been an interesting ride so far in Tennessee, but the foundation of the market remains strong.”

But the success hasn’t come without issues, including the TEL’s decision in March to suspend Action 24/7, which was then reinstated a week later with a court-ordered injunction. Coincidentally, while Action 24/7 was momentarily suspended in March, two new operators launched. William Hill and TwinSpires joined DraftKings, FanDuel, BetMGM, and Action 24/7 in Tennessee, adding two recognizable brands.

Tennessee does not release data on individual operators, but analysts at PlayTenn.com believe that the three leaders, DraftKings, FanDuel, and BetMGM, are in a neck-and-neck race for the market lead. And it’s too early to tell whether either of the two upstarts in the state can gain significant market share.

“William Hill and TwinSpires have the potential to shake up the market a bit, but it will be difficult for either of them to displace any of the top three operators in the market,” Russo said. “Still, it is a sign of an increasingly robust market that new operators are launching, and we expect more to come before the kickoff of the 2021 NFL and college football seasons.”

For more information and analysis on regulated sports betting in Tennessee, visit PlayTenn.com/news.

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AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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