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Psychology of Online Casinos vs Land Based, Analysis of 41 Studies

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4 years ago

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Scientists have uncovered new information that may uncover why some people have problems controlling their gambling — and reveals all the ways casinos may be encouraging bad behavior

Leanbackplayer has released a summary of new findings on the psychology of gambling and how it affects the brain:

The research looked at 41 studies from 17 different journals over the past 5 years and compiled findings from each.

The research was performed by Will Titterington and Quincy Miller, veteran gaming industry professionals.

The Research Findings

Finding #1
Online casinos have built-in advantages that their brick-and-mortar counterparts struggle to match. Online casinos are more convenient, require less overhead to operate, and allow players to gamble in complete anonymity — important advantages that regular casinos will never be able to replicate.

“In online live casino gaming, the anonymity of the internet allows players to privately engage in gambling without the fear of stigma,” said Dr. Mark Griffiths, a Distinguished Professor of Behavioural Addiction at Nottingham Trent University.

Finding #2
The biggest advantage brick-and-mortar casinos have is consumer trust. Despite advances in cybersecurity, many gamblers simply don’t trust online casinos not to rig the games against them. As long as brick-and-mortar casinos have the edge in trust, they’ll likely enjoy a large slice of the gaming market.

Finding #3
Online casinos may be more dangerous for problem gamblers. The ability to gamble at any time, day or night, without any of the traditional societal safeguards that keep problem gamblers in check can be a recipe for disaster.

“Fundamentally, increased accessibility of gambling activities enables the individual to rationalize involvement in the risk-behavior by removing previously restrictive barriers such as time constraints emanating from occupational and social commitments,” Griffiths said.

Finding #4
Gambling utilizes the power of uncertainty to literally reprogram the brain. Gambling changes how the brain releases dopamine, the so-called “feel-good neurotransmitter.” Over time, the brain adjusts to higher and higher doses, reducing its effectiveness, so that gamblers have to play longer and bet more to get the same effect.

According to one study, the release of dopamine reinforces maladaptive gambling, creating a self-perpetuating destructive behavior.

Finding #5
Casinos — both online and brick-and-mortar — are using new technology to exploit players’ brains. Advances in gaming technology — most notably “losses disguised as wins” — are changing how long players gamble and how much they wager, often with catastrophic results.

Finding #6
The root of gambling addiction may lie in the supplementary eye field (SEF), a little-understood region of the brain designed to control the movement of the eyes. People with dopamine deficiencies also experience abnormalities in the SEF, making them more susceptible to addiction.

Researchers investigating monkeys found that increased neuron activity in this region corresponded to increased risk-taking behavior, and a lack of dopamine increased neuron activity, creating a vicious loop.

Finding #7
Problem gamblers fit a troubling profile. Addiction is more likely to affect men, minorities, and those with preexisting health conditions, and the rise of mobile gaming is making it easier for these people to fall into self-destructive patterns.

Prior to internet gambling, many of these vulnerable individuals weren’t affected so long as they didn’t live near a casino; however, the rise of mobile gaming has led to a corresponding rise in problem gambling among these demographics.

Finding #8
The solution to problem gambling may lie in setting limits. If casinos would enforce — and gamblers would adhere to — limits on how much can be wagered or how long sessions can last, problem gambling could be severely curbed.

 

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Northern Super League Partners with Stats Perform

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1 week ago

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April 17, 2025

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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2 weeks ago

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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2 weeks ago

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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