Adam Greenblatt Chief Executive Officer BetMGM
BCLC Licenses GameSense to BetMGM
First Deal of its Kind with a U.S. Online Gambling and Sports-Betting Operator
BCLC announced today that GameSense, its industry leading player-focused education program, will expand its support to players thanks to a new licensing agreement with BetMGM: a leading U.S.-based online gambling operator.
The agreement marks the first time an online gambling operator in the United States will utilize GameSense, a player-health program developed by BCLC and integrated into its products, marketing and distribution channels, including on PlayNow.com.
“BCLC is so pleased that our forward-thinking approach to player health through our GameSense program continues to be adopted by other jurisdictions,” said BCLC Interim CEO and President Lynda Cavanaugh. “Through this new agreement, BCLC looks forward to working with BetMGM to share best practices and new learnings as we continuously evolve our understanding and approach to online player-health supports.”
GameSense is BCLC’s player-facing, positive-play program designed to assist players in making informed choices. Launched in 2009, GameSense aims to improve player trust, awareness and education using research-based guidelines and best practices, including access to player-health specialists online, over the phone and in every casino and community gaming centre in B.C.
The integration of GameSense within BetMGM is an extension of BCLC’s longstanding relationship with MGM Resorts: MGM Resorts first launched GameSense at its U.S. properties in 2017 and it’s currently offered at 17 of MGM Resorts’ U.S. properties.
“As the mobile gaming industry in the U.S. continues to grow, responsible gambling is a key focus for BetMGM and is critically important for the industry as a whole,” said Adam Greenblatt, Chief Executive Officer, BetMGM. “GameSense presents a forward-thinking approach to responsible gambling. We look forward to empowering our players with a proven program, designed to help support a positive gambling experience.”
Adam Greenblatt Chief Executive Officer BetMGM
BETMGM LAUNCHES MOBILE SPORTS BETTING APP THROUGHOUT WASHINGTON, D.C.
BetMGM, a leading iGaming and sports betting operator, launched mobile sports betting operations across Washington, D.C. Previously accessible within only a two-block radius of the sportsbook’s location at Nationals Park, sports fans district-wide now have access to the BetMGM sports wagering experience along with rewards tied to both MGM Resorts and Marriott Bonvoy destinations.
The launch follows the D.C. Council’s approval of its FY2025 budget that included a provision to open the digital sports betting market. BetMGM will retain exclusivity for the two-block radius surrounding Nationals Park where it operates the BetMGM Sportsbook as part of a multi-year partnership with the Washington Nationals.
“After three years of bringing unparalleled, omnichannel experiences to sports fans and supporting the D.C. metropolitan community through our partnership with the Washington Nationals, fans can now bet on their favorite teams with BetMGM across the District with our award-winning mobile app,” said Adam Greenblatt, Chief Executive Officer, BetMGM.
As mobile sports betting operations are now live in Washington D.C., Maryland and Virginia, BetMGM continues to generate significant economic impact for the region by creating local jobs and contributing tax dollars. BetMGM has invested in the growth and development of the District with its contributions to community-centric programming such as the National Cherry Blossom Festival, the Capitol Riverfront Friday Night Concert Series, Turkeypalooza presented by BetMGM, and the MGM Resorts Supplier Diversity Mentorship Program.
BetMGM’s integration with MGM Rewards and Marriott Bonvoy provides users the opportunity to redeem gameplay for experiences at MGM Resorts and Marriott Bonvoy properties nationwide. These destinations include MGM National Harbor in Maryland, Borgata in New Jersey, and Bellagio and MGM Grand in Las Vegas.
Melonie Johnson, MGM National Harbor President & COO, said, “This is a full-circle moment as our resort continues to strengthen its reputation as the DMV’s premier entertainment destination. With BetMGM’s launch of mobile sports betting in D.C., customers across the entire region can now enjoy the full MGM Rewards experience. This includes our world-class hotel rooms, restaurants, and our state-of-the art BetMGM Sportsbook & Lounge.”
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