

Canada
Pinnacle partners with DeckPrism Sports to enhance in-play betting product
Pinnacle has partnered with DeckPrism Sports in a deal which will enable the online bookmaker to further enhance its in-play betting experience and take its betting product to the next level, using the latter’s proprietary models.
The operator will access DeckPrism Sports’ advanced technology and impressive modelling capability, which, when combined with Pinnacle’s experience and advanced risk management platform, will provide customers with an unrivalled in-play betting product.
Adoption of in-play betting has progressed faster than most bookmakers’ ability to develop sophisticated in-play offerings, leading to overuse of delays and bet rejection tools by some, causing much displeasure among their customers. DeckPrism has created technology that changes that, while Pinnacle continues to make good on its promise to eliminate these pain points and put the customer first.
Marco Blume, Trading Director at Pinnacle, said: “Everyone knows that in-play betting is where the action is nowadays. It’s great for the customer, but it presents a unique challenge to a bookmaker. Pinnacle thrives on this, and we have proven time and again that we will take on these challenges in order to give bettors what they want. There are so many moving parts to in-play coverage and so much more experience and technology required to get things right compared to pre-game.
“We’ve partnered with DeckPrism Sports because they are head and shoulders above others in this field. Through this collaboration, we’re setting the gold standard for the industry to follow. We had a great product before, but now our pricing will be even faster, as we continue to improve the in-play experience for our customers.”
Ed Miller, Co-Founder and Chief Architect of DeckPrism Sports, said: “Pinnacle is one of the top names in sports betting across the globe and we are thrilled to be able to work with them to ensure their customers enjoy a more seamless in-play betting experience. This is an exciting partnership for both parties and it is a testament to the quality of our product that we can help improve the great work Pinnacle is already doing.
“DeckPrism’s advanced technology and models have proven itself to benefit companies like Pinnacle by capturing more in-game action, but it’s also about creating a fairer and more reliable product. We’re looking forward to improving the experience for Pinnacle customers, while also helping the company secure more revenue and achieve greater brand allegiance.”
Pinnacle’s unparalleled level of risk management is powered under its B2B arm Pinnacle Solution. Bringing DeckPrism Sports’ advanced modelling expertise into this equation will deliver the fastest, most accurate and most reliable in-play betting product on the market.
Collaborating with DeckPrism Sports will also enable Pinnacle to further strengthen its reputation within the betting community. Already a well-established brand having been founded in 1998 with its famous “winners welcome” policy, working with the likes of DeckPrism – and harnessing its innovative approach – will only enhance Pinnacle’s status as a pioneer in the world of online betting.
AGLC
AGLC Announces New Board Chair

Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.
Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.
A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.
AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.
The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.
Bonus Guardian
Pinnacle Ontario live with CasinoEngine in North America debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.
AGCO
Prime Skill Games Inc. Official Response to AGCO Press Release

As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.
Let me be perfectly clear
Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.
Prime Skill Games is proud to be the only true skill game operating in Ontario today.
We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.
We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.
To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.
Sincerely
Matt Zamroźniak
Chief Executive Officer
Prime Skill Games Inc.
The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.
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