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NCPG Offers Recommendations on Sports Betting Partnerships with Colleges

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The National Council on Problem Gambling (NCPG) released a report from its Prevention Committee called “Recommendations on Partnerships Between Higher Education Academic Institutions and Sports Betting Operators.” The report addresses how sports betting operators, institutions of higher learning, and state governments can help mitigate against the potential rise of problem gambling among young adults that might occur as sports betting becomes legal in more states.

“The NCPG Prevention Committee’s report is comprised of recommendations that can help limit the number of young adults who could develop signs of gambling addiction as a result of sports betting, which is expanding rapidly across America,” said Keith Whyte, NCPG Executive Director. “We hope gambling operators, institutions of higher learning and state officials each feel a sense of urgency in adopting these responsible gambling policies and problem gambling treatment measures, whether sports betting is legal or might be in the near future.”

The report gives an overview of why the recommendations are needed, focusing on how young adults are especially vulnerable. Some startling facts contained in the report include:

College and university students tend to have higher rates of problem gambling, as compared to the general population.
College student athletes have an even greater risk for gambling problems than the general college population.
The report’s recommendations are tailored for each of the respective parties to implement.

Sports betting operators should:

Not offer incentives, especially monetary incentives, to institutions of higher learning based in any way on participation in sports betting by individuals.
Provide data to colleges and universities on betting activity and patterns to inform problem gambling efforts.
Set strict age-gate verification policies and operations that go beyond lip service and self-verification.
Universities and colleges should:

Not accept any incentives based on participation by individuals in sports betting.
Set standards and policies for what type of sports betting advertising and promotion can occur, and where it can occur.
Offer problem gambling treatment services on campus for anyone who might need it.
State governments should:

Conduct surveys focused on high school and college students regarding this issue so that potential adjustments can be made going forward.
Provide funds at a minimum of one percent of all sports betting revenue to address gambling addiction.
Establish stringent responsible gambling regulations for sports betting operators and vendors.
The best way to protect students and student athletes from gambling addiction is for all parties to work together to provide education, awareness and help on this hidden addiction. This includes effective tools and sensible limits that support informed choice and require consumer protections in the unique environment of higher education. Institutions of higher learning have a great responsibility toward their students, in this as in other aspects, to ensure that their educational environment does not present a danger but helps them to be successful as students and adults.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

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BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.

The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.

Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.

There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.

“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”

Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.

In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.

Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.

The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.

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Adam Fonsica Co‑Founder & COO at Random State

Random State obtains Ontario iGaming licence

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Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.

“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”

The licence clears the way for RS to roll out its full product portfolio in Ontario:

Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.

Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.

Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.

Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.

The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.

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