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Scientific Games Enhances Licensing Partnership With Hasbro for New MONOPOLY Utility Trails Release

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New branded title further strengthens Hasbro gaming partnership

Scientific Games Corporation has launched its Hasbro-branded blockbuster game MONOPOLY Utility Trails, further boosting its long-term brand licensing partnership with Hasbro, Inc.

Produced by Scientific Games’ in-house studio, the new MONOPOLY title follows on from the recent release of CLUEDO Cash Mystery, which enjoyed a strong launch earlier this year.

The latest title from Scientific Games incorporates familiar landmarks and symbols associated with the globally recognized board game, with the gameplay centred on the two utilities, Water Works and Electric Company.

With a top prize of 250,000x on offer, the online grid slot utilizes cluster mechanics and players are tasked with collecting 15 bonus symbols to trigger bonus rounds that are themed to the game’s iconic utility properties.

The exciting base game is packed with potential, featuring Wild Tracks that link up Wild symbols on the same row. Making a square with Wild symbols in each corner of the grid will trigger the huge Off The Rails Jackpot for maximum reward. There is also the classic Community Chest that hands out prizes, with players picking up solid wins even if they only manage to win second place in a beauty competition.

MONOPOLY Utility Trails is the latest product to be developed from the strong partnership between Scientific Games and Hasbro that extends back to 1998. An exclusive deal was signed in 2018 for the exclusive use of the prestigious MONOPOLY brand and 15 other iconic games, running through to 2025.

Mark Blecher, SVP Corporate Strategy and Business Affairs at Hasbro said: “Our long experience partnering with Scientific Games has showed us that this is a company dedicated to producing gaming entertainment that pushes the boundaries while staying faithful to our iconic brands. The MONOPOLY brand is the most iconic of all and it’s a delight for us to see a cherished brand globally inspire such an innovative gaming experience that we are sure players will love.”

Rob Procter, Content Specialist Director, Digital at Scientific Games said: “MONOPOLY remains one of the most popular game brands in the world and we thoroughly enjoyed working alongside Hasbro in delivering this innovative new title. Our OpenGaming proposition really springs to life with the MONOPOLY brand, and MONOPOLY Utility Trails typifies everything we are about in terms of game releases this year. Our in-house team has produced a slot that has a great front end, striking artwork and as ever, a strong set of responsible gaming features. The Cluster pays mechanic has great potential and this is a slot we are certain will be enjoyed by players seeking a new, feature-rich experience that builds on the success of a timeless classic.”

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

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BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.

The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.

Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.

There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.

“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”

Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.

In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.

Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.

The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.

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Adam Fonsica Co‑Founder & COO at Random State

Random State obtains Ontario iGaming licence

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Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.

“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”

The licence clears the way for RS to roll out its full product portfolio in Ontario:

Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.

Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.

Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.

Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.

The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.

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