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PlayMichigan.com: First full month a winner for online casinos, sportsbooks

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Michigan’s online sportsbooks extended their record-breaking debut into February with more than $300 million in bets in their first full month after launch, becoming the sixth — and by far the earliest — state to surpass that milestone. This total comes while online casinos hit their own impressive milestone, with Michigan becoming just the third state to reach more than $75 million in gross receipts. It adds up to an online debut unlike any other in U.S. history, according to PlayMichigan, a leading source for news and analysis of the Michigan gaming market.

“Michigan’s gaming industry traveled a winding road before January’s launch of online sportsbooks and casinos, but it is difficult to imagine how an online debut could have gone any better,” said Matt Schoch, analyst for PlayMichigan.com. “It took less than 40 days to transform Michigan into one of the largest U.S. gaming markets. Operators’ enthusiasm for the state before launch has proven prescient.”

Anchored by Super Bowl betting, February brought $301.9 million into Michigan’s online sportsbooks, according to official data released Tuesday by the Michigan Gaming Control Board. That was up 162.1% from $115.2 million in bets taken during the final 10 days in January, though the per-day average dipped slightly to $10.8 million in February from $11.5 million in January.

February’s bets yielded $9.5 million in total gross sports betting receipts, down from $13.3 million in January. With the Super Bowl as a typical promotion-heavy event, taxable revenue fell to a $10.8 million loss after a combined loss of $5.2 million in January. The state still eked out a $142,240 injection into state coffers.

Michigan’s hot start has rocketed the state toward space only occupied by the largest U.S. sports betting markets. Combined with $23.7 million generated by retail casinos, Michigan sportsbooks took in $325.6 million in bets in February. That supplants Indiana, which tallied $273.9 million in online and retail bets in February, as the nation’s No. 5 market. The nation’s four largest markets, New Jersey, Nevada, Pennsylvania, and Illinois have yet to report February data, but all four will likely top Michigan.

“Michigan has long had the potential to be a Top 5 market, but its rapid ascent shows just how much pent-up demand was unleashed,” said Jessica Welman, analyst for PlayMichigan.com. “As exciting as the early returns are, though, we’re still in a period where enthusiasm is in part a product of legal betting still being novel. That said, there is no reason to believe that the market’s growth will stop after enthusiasm normalizes.”

Now with 12 operators, the race for market share is as intense in Michigan as anywhere in the country. FanDuel, which partners with MotorCity Casino in Michigan and is the nation’s largest online sportsbook operator, topped the market for the second consecutive month with $87.2 million in online handle, up from in the first month with $32.6 million in January. Those bets led to a loss of $78,889 in gross sports betting receipts, down from a $622,372 win in January. BetMGM/MGM Grand Detroit’s $75.7 million handle was second, up from $22.8 million in January. But BetMGM topped gross receipts with $5.3 million, up from $5.1 million, which led to $2.4 million in taxable revenue, by far the most in the state.

DraftKings/Bay Mills Indian Community was just behind with a $72.9 million handle, up from $28.2 million in January, but lost $161,496 in gross receipts.

The market leaders were followed by:

  • Barstool/Greektown Casino ($40.3 million handle, up from $27.5 million in January; $1.9 million in gross receipts, down from $3.3 million)
  • PointsBet/Lac Vieux Desert Band of Lake Superior Chippewa Indians ($7 million handle, up from $1.5 million; $1.1 million in gross receipts, up from $388,381)
  • Wynn/Sault Ste. Marie Tribe of Chippewa Indians ($7 million handle, up from $248,879; $1.1 million in gross receipts, up from $60,232)
  • William Hill/Grand Traverse Bay Band of Ottawa and Chippewa Indians ($5.6 million handle, up from $692,319; $449,316 in gross receipts, up from $125,659)
  • BetRivers/Little River Band of the Ottawa Indians ($3.6 million handle, up from $1.1 million; $120,306 in gross receipts, down from $191,261)
  • FOX Bet/Little Traverse Bay Bands of Odawa Indians ($3.6 million handle, up from $160,052; $120,307 in gross receipts, up from $70,737)
  • Twin Spires/Hannahville Indian Community ($1.9 million handle, up from $327,661; -$277,365 in gross receipts, down from $39,792)
  • Golden Nugget/Keweenaw Bay Indian Community ($497,693 handle, up from $106,904; $69,788 in gross receipts, up from $21,698)
  • Four Winds Sportsbook/Pokagon Band of Potawatomi Indians (launched Feb. 15: $12,680 handle; $3,840 in gross receipt)

“The promotional spend by most operators sapped taxable revenue in the short-term but shows just how competitive the market in Michigan is right now,” Welman said. “The extended roster of online operators is perhaps the most distinguishing aspect of the Michigan market. Having so many quality operators has clearly paved the way for this early success, and fierce competition will continue to benefit bettors as the market matures.”

Online casinos and poker

Online casinos and poker enjoyed another month of record receipts, generating $79.7 million in February, up from $29.4 million in January. February’s results will likely put Michigan as the nation’s No. 2 or 3 market, behind only New Jersey ($103.8 million in January), but on par with the far more mature market in Pennsylvania ($80.4 million in January).

Michigan’s online casinos and poker rooms combined to win $2.8 million per day over the 28 days in February, down slightly from $2.9 million per day in January. Adjusted gross receipts of $75.2 million yielded $14 million in tax revenue for the state. BetMGM/MGM Grand Detroit once again led the market with $26.9 million in gross receipts, which yielded $5.3 million in taxes.

To put Michigan’s growth into perspective, it took New Jersey until April 2020 — more than six years after launching in November 2013 — to surpass $79 million in online casino revenue in a single month.

“The interest in online casino games in Michigan has been off the charts for a new market, but expect the growth to settle a bit in the coming months,” Schoch said. “Regardless, there has never been a more impressive debut.”

For more information and analysis on regulated sports betting in Michigan, visit PlayMichigan.com/news.

About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayMichigan.com, PlayNJ.com, and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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