Canada
Conscious Gaming Appoints Three Members to Newly Created Advisory Board – Deepens Commitment to Responsible Gaming Effectiveness
Conscious Gaming today announced the creation of an Advisory Board to help the non-profit as it continues to build scale and deepen its commitment to utilizing advanced technology to strengthen responsible gaming and exclusion programs across the iGaming and sports betting industries in the U.S.
Conscious Gaming’s new Advisory Board will guide efforts to build technical solutions based on evidence-based research to better help people deal with gambling-related problems and provide the industry with preventative tools.
The esteemed members appointed to the Advisory Board are:
- Brett Abarbanel, PhD – Director of Research, International Gaming Institute, UNLV; Assistant Professor, William F. Harrah College of Hospitality; Research Affiliate, University of Sydney
- Debi A. LaPlante, PhD – Director of the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School Teaching Hospital and an Assistant Professor of Psychiatry at Harvard Medical School (HMS)
- Kahlil Philander, PhD – Assistant Professor of Hospitality Business Management at Washington State University
“In order to shape our initiatives and achieve our goals, it is imperative we collaborate with leading academic organizations and stakeholders dedicated to responsible gaming policy and the prevention of problem gambling,” said Conscious Gaming Trustee Anna Sainsbury. “We are honored these incredibly accomplished individuals have agreed to come aboard and help us tackle the challenges in front of us. Individually, they are among the best in the world, and combining their talents and expertise on the Conscious Gaming board can open up tremendous opportunities for us to pursue in the future.”
Conscious Gaming endeavors to unite the industry in order to solve the challenges created by the patchwork of state-by-state requirements in the United States.
“Gambling in the U.S. is going through massive growth, in which platforms compete to create the most appealing digital gambling experiences,” said Dr. Abarbanel. “I value the opportunity to assist Conscious Gaming in applying their vast, advanced technological knowledge to a variety of important social responsibility initiatives in the gambling space, with the shared goal of developing a sustainable environment.”
The first effort from Conscious Gaming is a responsible gaming technology tool called PlayPause. PlayPause is an exclusion tool, blocking betting from taking place for those who self-exclude (voluntary) and those who are impermissible (involuntary) due to their company policies or state regulations prohibiting their participation. Examples of impermissible bettors include coaches, players and referees from sports leagues as well as gaming company and state regulator employees.
“I’m eager to help Conscious Gaming think about how to build new technology-based solutions for mitigating gambling-related problems,” said Dr. LaPlante. “At the Division on Addiction, I work to alleviate addiction-related burdens through my research and other activities. I look forward to applying evidence-based insights to Conscious Gaming’s development efforts.”
PlayPause has started rolling out, with the Pennsylvania Gaming Control Board becoming the first state regulator to deploy the technology. When a consumer elects to self-exclude in Pennsylvania, they visit the PGCB website and register online. As part of the process, consumers have the option to opt-in to PlayPause, extending their exclusion outside their state borders. Ultimately the goal is to get all state regulators, gaming operators and sports leagues to adopt PlayPause, so for the first-time, a multi-state, information-sharing repository can be established nationwide, extending an individual’s protection wherever they are.
“I’m pleased to join Conscious Gaming in their mission to strengthen responsible gambling programs,” said Dr. Philander. “We know that self-exclusion programs have helped thousands of people regain control of their gambling problems, and PlayPause will transform the reach and effectiveness of these programs. As the gaming industry continues to grow and change, responsible gambling programs need to evolve too.”
Advisory Board Biographies:
Brett Abarbanel, PhD
Brett Abarbanel is director of research at the University of Nevada, Las Vegas International Gaming Institute, with an affiliate position at the University of Sydney. She has expertise in global gambling and social science applications, and her research covers Internet gambling policy and behavior, esports and gambling, operations and technology, and responsible gambling and community relations. Dr. Abarbanel is the co-executive editor of the UNLV Gaming Research & Review Journal, editorial board member at International Gambling Studies and Harvard’s Division on Addiction’s Brief Addiction Science Information Source, and recently completed a term on the International Advisory Panel for Singapore’s National Council on Problem Gambling. She has been interviewed as a gambling expert for the New York Times, Wall Street Journal, and the Discovery Channel and served as a consultant for multiple industry and government entities. She is a founding director of the Nevada Esports Alliance, which promotes development of best practices at the intersection of the esports and regulated gambling industries. Dr. Abarbanel was honored by The Innovation Group with their 2015 Emerging Leader Award, and was named to the 2016 Global Gaming Business 40 Under 40 list. She completed her B.S. in Statistics and B.A. in Architectural Studies at Brown University, where she received the Hartshorn Hypatia Award for excellence in mathematics. She completed her M.S. and Ph.D. at University of Nevada, Las Vegas, where she received the Best Thesis and Best Dissertation awards for her work on sportsbook patronage and online gambling user experiences, respectively.
Debi A. LaPlante, PhD
Dr. Debi LaPlante is director of the Division on Addiction at the Cambridge Health Alliance, and an assistant professor of psychiatry at Harvard Medical School. She joined the Division in 2001 and is involved with its diverse research, education, training, and outreach activities. With her colleagues, she developed the Syndrome Model of Addiction, and co-edited the two volume APA Addiction Syndrome Handbook. She has authored dozens of book chapters, journal articles, and reports. Dr. LaPlante authored the Harvard Health Publishing ebook Responsible Drinking for Women. Dr. LaPlante’s current research involves assessments of public health treatment and intervention systems, studies of actual gambling and daily fantasy sports behavior, and tribal participatory research to develop a culturally grounded, mental health first-response training program, xaʔtu̓s (Salish for First Face) for Mental Health. In addition to these activities, Dr. LaPlante is a member of the editorial team for the Division’s The Brief Addiction Science Information Source. She also has been a course director for online and live continuing education courses for addiction, and for gambling-related problems specifically. She is a regular reviewer for research grants and academic journal submissions. Dr. LaPlante spearheaded the Division’s Cambridge Health Alliance Readiness for Gambling Expansion initiative, which features Gambling Disorder Screening Day on the second Tuesday of March annually. Dr. LaPlante has a PhD in Social Psychology from Harvard University.
Kahlil Philander, PhD
Dr. Kahlil Philander is an Assistant Professor in the School of Hospitality Business Management. He also holds an appointment as an Honorary Lecturer in the School of Psychology at the University of Sydney. His research interests are in the socio-economics of gambling. Previously, he was the Director of Social Responsibility at the British Columbia Lottery Corporation where he oversaw the GameSense program. Dr. Philander also spent time as an Assistant Professor and Director of Research at the University of Nevada, Las Vegas’ International Gaming Institute. He holds a Ph.D. from the University of Nevada, Las Vegas, an MA in economics from the University of Toronto, and a BCom with Honors in finance from the University of British Columbia.
Industry-leading social media marketing agency SGG Media is thrilled to announce an exciting new collaboration with the prominent Canadian online casino PlayOJO.
Under the new agreement, SGG Media is set to become PlayOJO’s exclusive provider of live-action casino shows. Leveraging SGG Media’s extensive network of over 2,500 sports and casino influencers, these shows will stream thrilling casino experiences directly to PlayOJO players. Viewers will have the opportunity to interact with the streamers and place bets while witnessing all the exciting live casino action offered by PlayOJO.
Following the live shows, SGG Media will create and share short video highlights of the most captivating moments from the games across various social media platforms, engaging with SGG’s combined following of over 75 million fans. This is the third largest database of sports social media followers, a huge portion of whom have crossover potential and interest In the online casino industry.
The marketing agency has achieved significant success with its casino streams in 2024. They launched their groundbreaking ‘Casino Stream’ show in February. This innovative show offers nightly live-action casino games, providing viewers with an immersive experience in the fast-paced world of roulette, blackjack, slots, and other online games.
PlayOJO is one of the most popular legal online casinos in Ontario. The casino collaborates with major developers and content providers in the industry, offering a distinctive and enjoyable online casino experience to Ontarian’s, all of which will be highlighted as a result of this deal. “We’re thrilled to partner with the SGG team as we introduce our live casino shows in Canada. This unique live show experience will highlight PlayOJO’s best-in-class online casino, featuring slots, live casino, and table games, truly demonstrating why PlayOJO is the home of feel-good fun!”, says the PlayOJO Team.
SGG Media and PlayOJO are dedicated to ensuring a fun and safe online casino environment for players. Both parties will display clear responsible gambling messages throughout the streams, helping to inform players to gamble legally and responsibly.
Speaking about this commitment to responsible gambling, Troy Paul, CEO of SGG Media, said, “We want to create a fun and exciting show, but also make sure viewers know this is a legal casino and players need to wager only money they can afford to lose as entertainment.”
On the deal, Paul said: “We are extremely excited to begin working alongside PlayOJO. It is a brand that wants to drive innovation in the industry, sharing our vision for a more community-driven online casino experience.”
Through our streams, our micro-influencers and content creators will help shine a spotlight on PlayOJO’s fantastic gaming experiences while also growing a community that will want to return for more.
This extends beyond the streams, with our huge network of micro-influencers sharing video content across their platforms, ensuring engagement continues after the stream goes off the air.”
Canada
Great Canadian Entertainment and Petroglyph Development Group Announce Agreement for Purchase and Sale of Elements Casino Victoria
Great Canadian Entertainment announced that it has signed a definitive agreement to sell Elements Casino Victoria to Petroglyph Development Group Ltd. (PDG) in yet another historic transaction for both parties.
This transaction comes on the heels of the previously announced definitive agreement for Great Canadian Entertainment to sell its other landmark property and business on Vancouver Island, Casino Nanaimo, to PDG. PDG is a wholly owned corporation of the Snuneymuxw First Nation (the Nation) and is dedicated to realizing the economic potential of the Nation.
Great Canadian’s Board of Directors unanimously approved the transaction, which remains subject to customary closing conditions as well as customary approvals by the regulatory authorities. The Company will provide transition services to PDG for up to two years post-closing.
“We are very pleased to have executed this second historic agreement with the Snuneymuxw First Nation. From its original opening as View Royal Casino in 2001, to major expansion and rebranding of the property in 2018 as Elements Casino Victoria, we are looking forward to the next chapter for this beautiful and historic Vancouver Island destination under PDG’s stewardship. We are excited to work with the Petroglyph team during the transition period to ensure yet another outstanding outcome for the community, our guests, our team members, and the Nation,” said Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.
“We celebrate our growing partnership with Great Canadian and our continued progress toward building a strong Snuneymuxw economy that provides a solid foundation for Snuneymuxw self-determination and nationhood. With the acquisition of a second casino operation, we continue to honour the decades of work by past Snuneymuxw leadership who tirelessly pursued this goal, as we begin to realize various opportunities that contribute to optimizing Snuneymuxw socioeconomic potential. Our Nation is sharply focused to make investments that bring returns to our people and builds our presence in the economy so that Snuneymuxw takes its rightful place. Today, we also celebrate our partnership with the B.C. Lottery Corporation in our shared pursuit to support the growth of the provincial economy and First Nation participation,” said Snuneymuxw Chief Mike Wyse.
Erralyn Joseph, President of PDG, said: “This measured acquisition is one that PDG celebrates on our quest to build a corporate enterprise that reinvests into Snuneymuxw First Nation. With a strong operating plan that includes risk mitigation and yields sizable gains, PDG is well on its way to generating wealth for Snuneymuxw and taking a seat at the local, regional, provincial, national and global economic tables. On behalf of the Board of Directors, we are pleased to share this news and remain committed to advancing the region’s economic growth in support of all its residents.”
Ian Simpson, Chief Executive Officer of PDG, said: “Acquiring this significant asset will unlock unprecedented economic potential for Snuneymuxw and PDG, paving the way for transformative growth in Snuneymuxw’s economy and the profits that PDG returns to our Nation.”
McMillan is serving as legal counsel to Great Canadian. McCarthy Tétrault is acting as legal counsel and KPMG Corporate Finance Inc. is acting as financial advisor to PDG.
The Edmonton Oilers and Play Alberta announced a new agreement that makes Play Alberta the exclusive sports betting and online gaming partner of the Edmonton Oilers.
The deal will see the Play Alberta logo featured prominently on the Oilers home jerseys and GameSense, AGLC’s responsible gambling program, displayed on the helmets of the Oilers for each home game.
“Play Alberta is proud to continue its partnership with the Edmonton Oilers over the next several seasons. We value our patrons and the fans of the Oilers and are thrilled to see PlayAlberta.ca, Alberta’s trusted gambling platform along with the best-in-class responsible gambling program – GameSense – as prominent fixtures on the Oilers uniformsuniforms,” said Kandice Machado, Chief Executive Officer at AGLC.
PlayAlberta.ca is a leader in the iGaming landscape in the province. All money generated through the site goes to the General Revenue Fund, which supports programs and services that Albertans rely on every day. In addition, the website has integrated AGLC’s GameSense and Self-Exclusion programs to better support players in their gambling journey.
“We are proud to call Play Alberta the official sportsbook of the Edmonton Oilers. With the revenue generated by Play Alberta going to valued services and programs that help enrich the lives of Albertans, donning the Play Alberta logo on our iconic home jersey is a testament to our long-term commitment to communities across Oil Country,” said Stew MacDonald, President & Chief Revenue Officer, OEG Sports & Entertainment.
The relationship between the Edmonton Oilers and PlayAlberta.ca will allow fans to experience the Play Alberta and GameSense brands through promotions in Rogers Place and ICE District, as well as giveaways throughout the season, including game tickets and memorabilia.
This past year, PlayAlberta.ca generated $235 million in net sales, an increase of more than $42 million from 2022-23. That number contributes to the $1.5 billion in total gaming revenue that’s sent to Alberta’s General Revenue Fund and supports programs and services that Albertans rely on every day.
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Great Canadian Entertainment and Petroglyph Development Group Announce Agreement for Purchase and Sale of Elements Casino Victoria
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