Alfieri appointment as COO adds fire to Salsa expansion strategy

Salsa Technology has appointed industry specialist Alberto Alfieri as its Chief Operating Officer to add fuel to the company’s growth strategy.

As COO, Alfieri is to consolidate Salsa Technology’s position at the forefront of the Latin American market, while simultaneously expanding its European activity. From his Southern Spain base, Alfieri will lead commercial projects, product development and a recruitment drive.

He has enjoyed over 12 years in the iGaming space where success has followed across a wide range of roles since early days in bet365 with core focus on product and player protection. Management roles followed quickly at Mr Green in Malta where Alfieri was charged with creating and leading the CRM strategy and department, along with the VIP Management team.

Since 2016 he has held COO and CEO positions at Redbet/Evoke Gaming, Bet.pt, Vivagol and Gamingtec. These roles helped Alfieri develop a rich knowledge of Brazil, South America and Africa, to build on the experience consolidated from European markets.

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“Salsa Technology’s expansion has been exceptional and I’m honoured to be able to play a major role in the company’s next chapter,” Alfieri said.

“Focus will be on strengthening Salsa’s market leading position in LatAm and accelerating European progress through the omni-channel platform and Game Aggregation Platform which includes proprietary content. We will also boost the range of tools we can offer to our clients to ensure player protection across our products”, Alfieri added.

Alfieri joins soon after Salsa made another significant hire in welcoming Josh Tromans-Jones as CTO in February. “I have known our newly appointed CTO Tromans-Jones for a while now and we share the same vision and goals, therefore the collaboration will be total and fully servicing the ambitions of Salsa”, he concluded.

Salsa Technology’s CEO Peter Nolte added: “I couldn’t be happier to have brought Alberto to the company and his stewardship as COO means we’re perfectly placed to deliver on our growth strategy.”