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Canada
PlayVirginia.com: State’s sportsbooks off to strong start with $60 million January
Virginia’s sportsbooks are off to an impressive start after collecting nearly $60 million in wagers in the first 11 days after the market launched on Jan. 21, the second-highest monthly total in U.S. history for any state in its first month of legal sports betting, according to PlayVirginia, which provides news and analysis of the state’s gaming industry.
“Like its neighbor in Tennessee, Virginia’s online-only market had some advantages that helped fuel such a successful launch,” said Jessica Welman, analyst for PlayVirginia.com. “Debuting ahead of the NFL’s conference championship games and the Super Bowl ensured there would be heavy interest from bettors. In addition, launching with top-flight sportsbook operators in place to serve a market with years of pent-up demand is a recipe for success.”
Virginia sportsbooks generated $58.9 million in handle in January, according to official data released Monday by The Virginia Lottery. Only neighboring Tennessee, which drew $131.4 million in bets in the 30 days after launching on Nov. 1, generated more than Virginia in its debut month, though Virginia topped Tennessee’ per-day total. Michigan, which opened retail sports betting in 2020, collected $150.8 million in January after launching online sports betting for the first time on Jan. 21.
Virginia’s sportsbooks won $3.6 million in gross gaming revenue on January’s bets. But with an expectedly heavy early promotional push, three of Virginia’s four sportsbooks lost money. That put combined adjusted gaming revenue at a $3.2 million loss.
The promotional credits dampened the state’s take, which was $39,710 and includes a $38,718 infusion in the state’s general fund.
“The relatively small injection in tax dollars is eye-catching, but significant promotional expenses are a given in a market’s first few days,” said Dustin Gouker, analyst for PlayVirginia.com. “We saw the very same dynamic play out in the first days of Michigan’s online market, as well. The bottom line is that Virginia’s market is off to a good start, with significant interest from bettors across the state. That will certainly pay off for the state in coming months.”
Virginia’s market launched with the biggest operators in the U.S. at the ready. FanDuel went live on Jan. 21, and DraftKings and BetMGM opened days later on Jan. 24. BetRivers jumped in the fray on Jan. 26. William Hill launched in February, and more are expected soon.
But that is just the opening salvo for Virginia’s sports betting market, which PlayVirginia expects will grow to generate some $5 billion in annual bets at maturity.
“This was a great start for Virginia, but it’s important to remember that this is just the first few days of the market,” Welman said. “More operators will launch in Virginia and the market should quickly evolve. But in just a few days, it’s clear that Virginia is on its way to becoming one of just a handful of major U.S. markets once it reaches maturity.”
For more information and analysis on regulated sports betting in Virginia, visit PlayVirginia.com/revenue.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over two dozen states, PlayUSA.com and its state-focused branches, including PlayVirginia.com, produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
British Columbia Lottery Corporation (BCLC)
IGT Launches its Second Omnichannel Wide Area Progressive Game in Canada, Money Mania Slots
![igt-launches-its-second-omnichannel-wide-area-progressive-game-in-canada,-money-mania-slots](https://igamingradio.com/wp-content/uploads/2024/09/134578-igt-launches-its-second-omnichannel-wide-area-progressive-game-in-canada-money-mania-slots.jpg)
International Game Technology PLC announced that it recently launched its second omnichannel Wide Area Progressive (WAP) game for Canada, Money Mania slots. The game is currently available on British Columbia Lottery Corporation’s (BCLC) PlayNow.com site and at 22 BCLC-governed casinos throughout British Columbia. IGT is the only supplier in the world to offer omnichannel jackpot games with shared jackpot liquidity across the land-based, online and mobile versions of the games.
“We know our players love the excitement that the Powerbucks games offer, so BCLC is thrilled to launch IGT’s Money Mania – another title that draws upon the same opportunity for cross-channel jackpots. Both BCLC and IGT are passionate about bringing innovative games to players and fueling responsible growth in the industry. We also recognize that BCLC is in a unique position with our ability to offer cross-channel experiences for players. Whether players choose to play Money Mania at the casino or online, we’re confident this is another game they’ll love,” said Dan Beebe, BCLC Chief Operating Officer.
IGT’s Money Mania is a proven multi-level progressive (MLP) game that features player-favorite game mechanics and multiple base-game themes. The game includes a $100,000 top-level “Money Jackpot” and a fast-growing, fast-hitting second-level WAP jackpot – “Mania Jackpot”. With a jackpot-reset value of $4000, the game’s “Mania Jackpot” is designed to hit frequently, especially with land-based, online and mobile gameplay all simultaneously feeding the jackpot meter.
“IGT’s Money Mania omnichannel WAP game is designed to frequently deliver mid-to-large-size jackpots, drive cross-channel gameplay and engage BCLC players online and in casinos. Like Powerbucks, IGT’s Money Mania is at the forefront of jackpot innovation and supports IGT’s commitment to and leadership in omnichannel content and innovation,” said David Flinn, IGT SVP Sales, Canada, South and Central America.
BCLC was the first gaming operator in the world to offer an omnichannel jackpot game when it partnered with IGT for the 2016 launch of Powerbucks slots. Since then, IGT’s Powerbucks has remained one of the top-performing games in Canada and has minted more than 50 millionaires across the country.
BCLC
BCLC Launches PROLINE Sportsbook at B.C. Retail Locations
![bclc-launches-proline-sportsbook-at-bc.-retail-locations](https://igamingradio.com/wp-content/uploads/2024/09/134520-bclc-launches-proline-sportsbook-at-bc-retail-locations.jpg)
BCLC has launched PROLINE – a first-of-its-kind digital retail sportsbook – across all B.C. lottery terminals.
PROLINE offers the most popular sports-betting options previously available on BCLC’s Sports Action, as well as other new offerings. In addition to Toto, Oddset 2-outcome, Oddset 3-outcome, money line, point spread, totals and props, single-event betting and dynamic odds will be offered for the first time at retail locations.
“This is an exciting evolution for BCLC and for sports bettors across the province. PROLINE offers an updated and innovative sports betting experience and is the pivotal next step for BCLC in offering exciting new sports products to our valued players,” Dan Beebe, Chief Operating Officer at BCLC, said.
To play, players will have to download the new BCLC PROLINE app on their phone, create their digital bet slips in the app and receive an app-generated QR code, which they can bring to any lottery retail location to scan and receive a printed ticket. As added flexibility, players can also create their PROLINE bets on their laptops or tablets through the PROLINE website.
BCLC is also planning for other new sports-betting experiences in the months ahead, which will include enhanced betting experiences at B.C. bars and pubs and exciting new offerings at B.C. casinos around the province.
BCLC is the official sports betting partner of the Vancouver Canucks, Abbotsford Canucks, Vancouver Warriors, BC Lions and the 11th Grey Cup, which takes place at Vancouver’s BC Place on November 17.
Aleksandra Drigo Sales Director at CasinoCanada
CasinoCanada Announces A New Partnership With RollXO Casino By N1 Partners
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with RollXO Casino, a premier brand under the umbrella of N1 Partners.
This collaboration marks a significant step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant RollXO premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years. As part of this collaboration, the CasinoCanada team will conduct an in-depth review of WinSpirit, ensuring their audience receives comprehensive insights into what the casino offers.
RollXO Casino, known as Canada’s hotspot for electrifying games, substantial rewards, and continuous entertainment, renowned for its impressive lineup of over 12,000 games from more than 100 game providers, offers a premium online casino experience that is both thrilling and rewarding, and a generous welcome bonus package totaling +350% up to €/$15,000.
N1 Partners, the multi-brand affiliate program that RollXO Casino is part of, boasts several high-converting casinos and betting brands, making this partnership a strategic move for both CasinoCanada and RollXO. By joining forces, both brands aim to leverage their strengths to deliver unmatched value to their readers and players, special offers, and unique insights to the Canadian gambling community.
“We are delighted to partner with RollXO Casino and bring its outstanding gaming options to our readers,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership aligns perfectly with our commitment to showcasing the best in the gaming industry and providing our audience with valuable insights and opportunities to enjoy world-class gaming experiences.”
The partnership is already live, with RollXO Casino reviews and exclusive offers now available on the CasinoCanada website. This collaboration promises to bring more exciting updates, exclusive content, and tailored promotions to the Canadian gambling audience.
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