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The Cordish Companies Proudly Celebrates The Grand Opening Of Live! Casino & Hotel Philadelphia

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The Cordish Companies have officially opened Live! Casino & Hotel Philadelphia, the new world-class gaming, hotel, dining and entertainment destination located in the heart of the Philadelphia Stadium District. The opening marks another major milestone for the Company as the next Live! branded casino to open in the Commonwealth of Pennsylvania. Live! Casino Pittsburgh opened in Hempfield Township, PA, in November 2020.

The Cordish Companies’ Principal Reed Cordish, Cordish Gaming Group President Rob Norton, and Executive Vice President Joe Billhimer were joined at a ribbon-cutting ceremony by Philadelphia City Councilmember Kenyatta Johnson (Second District), and numerous business, tourism and community leaders from the region.

The ceremony was hosted by Philadelphia fan favorite Ron Jaworski, formerly of the Philadelphia Eagles; with special guest appearances by Philadelphia 76ers legend and Basketball Hall-of-Fame player Julius “Dr. J” Erving; former Philadelphia Phillies Manager Charlie Manuel; and former Eagles wide receiver, the “Invincible” Vince Papale. Guests were also delighted by appearances from the Phillie Phanatic, the Phandemic Krew, and the reigning Mummers champions, the South Philadelphia String Band.

Together, the group ushered in a new era of entertainment in the City of Philadelphia by ringing a giant replica Liberty Bell, followed by a fireworks spectacular.

“As a family-owned business for over 100 years, today marks an incredibly special day for my family and The Cordish Companies as we expand our Live! Casino brand into the great City of Philadelphia,” said Reed Cordish, Principal of The Cordish Companies. “Live! Philadelphia is the region’s premier gaming and entertainment destination, and we are proud to welcome our guests, Team Members and the community to go Live! with us. I’d like to thank Mayor Kenney, Councilmember Johnson, and local officials for their support for this project.”

The opening of Live! Casino & Hotel Philadelphia transforms the Philadelphia Stadium District into an integrated sports, entertainment and casino-resort destination and establishes the area as the only place in the country to experience big league action from four major professional sports teams, best-in-class dining and entertainment, world-class gaming and luxury hotel accommodations.

COMMITMENT TO THE COMMUNITY

As part of The Cordish Companies’ ongoing commitment to the community, more than $50,000 was donated to local Philadelphia non-profit organizations from proceeds generated from test night held prior to the official opening. During the ceremony, checks were presented to Philabundance, the Boys & Girls Clubs of Philadelphia, Young Chances Foundation, the Thomas & Woods Foundation, and the Garces Foundation.

“The Cordish Companies has embraced a culture of giving and community service since its inception,” said Joe Billhimer, Executive Vice President, Cordish Gaming Group. “We’re proud to be able to give back to the communities where our projects are located and where our Team Members live and work. Live! Philadelphia has long-term plans to support our local community and we’re thrilled to work with these and other amazing local organizations that make Philadelphia so special.”

Live! Casino & Hotel Philadelphia will generate over $2 billion in economic stimulus to the City, along with $100 million in tax revenues for the City in its first five years of operation, including $25 million to Philadelphia’s School District. The facility has created over 3,000 construction jobs during development and will create up to 2,000 permanent jobs for local and regional residents.

“I want to welcome The Cordish Companies and the new Live! Casino & Hotel Philadelphia to South Philadelphia and the entire Greater Philadelphia Region,” Philadelphia City Councilmember Kenyatta Johnson (Second District) said. “I am excited that this new world-class gaming and entertainment destination is finally open and is in my Second Council District. The facility has provided over 3,000 new construction jobs and is now hiring to fill up to 2,000 permanent new positions for area residents. Hiring preference is being given to residents living in the communities immediately surrounding the Stadium District, then throughout the Greater Philadelphia region. This is the start of a great new tourist destination in South Philadelphia and Southeastern Pennsylvania.”

FIRST-CLASS DINING, ENTERTAINMENT & HOSPITALITY

Live! Casino & Hotel Philadelphia sets a new standard for gaming, dining, entertainment, hotel and special event accommodations. The 510,000 square-foot property features:

More than 2,100 slots and electronic table games

150 live-action table games

Dedicated 29 table Poker Room

Luxury, 12-story, 208-room Live! Hotel

A variety of dining and entertainment options

State-of-the-art, industry-leading FanDuel® Sportsbook

Six room Event Center featuring 15,000-square-feet of customizable meeting space to accommodate groups of 12 to 1,000 guests.

Convenient access to parking with an attached multi-level structured parking facility and adjacent surface parking

PLAYING IT SAFE

To prepare for opening, Live! developed a comprehensive Play It Safe plan, an enhanced health and sanitation program that allows for ample social distancing, reduced occupancies, and vigorous hygiene and health measures for all guests and Team Members.

Key components of the plan include the installation of the state-of-the-art Atmos Air Bi-Polar Air Purification System within the HVAC system to treat and clean the air in the facility, including any virus particulates. The system is designed to perform 12 air changes per hour throughout the casino floor, which is more than twice the frequency of most commercial buildings.

In addition, the one-of-a-kind Reel Clear slot management system will guarantee every customer who plays a slot machine is sitting down at a freshly sanitized machine and also has the capability to automatically social distance the customer from the nearest guest. The newly-developed system can automatically shut down a slot after it has been played and can only be reactivated by an attendance after it has been sanitized. Also, once a player starts to play a newly sanitized machine, the system, will lock down the machines on either side to enforce social distancing in areas not protected by plexiglass barriers. The system will also allow a patron to request their machine be cleaned at any time.

The plan follows guidelines and recommendations from federal and state public health officials, along with best practices for the gaming and hospitality industries focusing on masking, temperature checks, social distancing, and repeated cleaning of high-traffic areas, slot machines and table game equipment.

“Our priority is to provide a safe environment for our Team Members and guests,” said Billhimer. “The Play It Safe plan employs extraordinary measures to meet and exceed the COVID-19 guidelines outlined by the State to ensure all of our guests have fun and feel safe.”

 

SOURCE Live! Casino & Hotel Philadelphia

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BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

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BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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