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PlayIndiana.com: Sportsbooks get 2021 off on the right foot with nearly $350 million in January

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4 years ago

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Indiana sportsbooks opened 2021 with yet another impressive month, setting the state’s wagering record for the fifth consecutive month with nearly $350 million and posting a new high in revenue. January’s strong showing, which came as neighboring Michigan launched its sports betting market, is yet more evidence that Indiana is far from reaching its ceiling and capable of generating more than $3 billion in bets in 2021, according to analysts from PlayIndiana.

“This will be a particularly important year for Indiana’s sports betting industry,” said Jessica Welman, analyst for PlayIndiana.com. “Illinois and Michigan, which were two feeder markets in the early days of sports betting in Indiana, will continue to grow. And Ohio is moving toward regulating sports betting, too. So sportsbooks will increasingly have to rely on in-state bettors. That said, the market continues to prove more than capable of standing on its own.”

Indiana sportsbooks accepted $348.2 million in wagers in January, according to official reporting released Friday. That is up 103.9% from $171 million in January 2019 — highlighting the industry’s dramatic year-over-year growth — and topped the previous record of $313.1 million set in December.

January’s wagering resulted in a record $29.3 million in adjusted gross operator revenue, up from $12.2 million in January 2019 and up from $24.1 million in December. The month’s bets yielded $2.8 million in state taxes.

The brisk start to the year offers a glimpse of what could come in 2021. If the growth continues through the year, the state could top $3 billion in bets, more than $200 million in revenue, and $20 million in state taxes, according to PlayIndiana projections.

“Assuming we don’t have any interruptions in the sports schedule like in 2020, a new high is almost assured in 2021,” said Dustin Gouker, analyst for PlayIndiana.com. “The biggest question is how much higher? That depends in large part on how well the market responds to increasing competition from its neighbors.”

Historically across legal jurisdictions, including Indiana last year, January tends to be relatively flat with December. But a late start to the NBA season meant that January offered the first full month of games and college basketball settled into a more robust conference schedule after a relatively sparse nonconference schedule as basketball, and bettors responded with $133.2 million in wagers, accounting for 38% of the state’s handle. Plus, January got a boost from an expanded NFL playoffs with two additional games over Wild Card weekend, including one with the Indianapolis Colts, which helped football draw $77.6 million in bets.

“Aside from the NFL’s expanded playoff, January was perhaps the most normal sports schedule since February 2020, offering our best gauge yet of where Indiana is as a market,” Welman said. “Even with increased competition from Michigan, which launched in late January, Indiana’s sportsbooks continue to perform well. Indiana’s significant interest in basketball differentiates the market from many in the U.S., and offers a positive sign for a market that is increasingly local.”

Online betting generated 85.1% of January’s handle, or $296.5 million, which was up from 84% in December. DraftKings/Ameristar Casino accounted for 35.2% of the state’s January handle with $122.6 million in bets, up from $112.7 million in December. Those bets produced $9.4 million in gross receipts, up from $5.1 million in December. FanDuel/Blue Chip Casino was second with $89.2 million in bets, up from $78.2 million, which produced $8.2 million in gross receipts.

Meanwhile, BetMGM/Belterra continues to make gains, accounting for 15.1% of the state’s handle with $52.4 million, up from $41 million in December. That yielded a $3.7 million win, up from $2.9 million.

The leaders were followed by:

  • PointsBet/Hollywood Lawrenceburg ($13.5 million handle, up from $11.4 million; $1.4 million win, up from $1.2 million)
  • BetRivers/French Lick Resort ($9 million handle, down from $10.6 million; 8$28,347 win, up from $803,868)
  • William Hill/Tropicana Evansville ($5.1 million handle, up from $4.2 million; $543,439 win, down from $632,634)
  • TheScore/Ameristar ($2.2 million handle, down from $2.8 million; $134,301 win, up from $85,721)
  • Unibet/Horseshoe Hammond ($1.6 million handle, up from $1.4 million; $98,717 win, down from $108,609)
  • Caesars/Horseshoe Hammond ($677,532 handle, up from $675,183; $34,008 win, up from $27,569)
  • BetAmerica/Rising Star Casino ($171,253 handle, down from $209,608; $11,476 win, down from $14,505)

Meanwhile, retail sportsbooks produced $51.7 million in January wagers, up from $47.4 million in January 2020. Hollywood Lawrenceburg, nearest Cincinnati, led the retail market with a $13.4 million handle. Ameristar Casino was second with $9.6 million, followed by Horseshoe Hammond with $7.4 million.

“A year after launching, BetMGM has quietly become a major player in the state,” Gouker said. “DraftKings and FanDuel continue to be the dominant forces, but having more operators challenge the top is ultimately good for consumers.”

For more revenueinformation on Indiana sportsbooks, visit PlayIndiana.com/revenue.
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Northern Super League Partners with Stats Perform

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1 week ago

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April 17, 2025

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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2 weeks ago

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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2 weeks ago

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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