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PlayIA.com: Iowa sportsbooks hit $150 million in January

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Iowa’s sportsbooks flourished in their first full month without in-person registration, easily surpassing the state record with nearly $150 million in bets. And with many of the biggest sports betting brands, including DraftKings and FanDuel, now gaining a foothold in the Hawkeye State, Iowa is poised for far more growth, according to analysts for PlayIA, which tracks regulated online and retail gaming in the state.

“January was the just first test of an unshackled market, but it didn’t take long to realize just how much Iowa’s sportsbooks have been held back by the state’s in-person registration requirements,” said Dustin Gouker, lead analyst for PlayIA.com. “These will be an exciting next few months in the market, with some of the biggest sports-betting holidays — namely the Super Bowl and March Madness — buoying what should be rapid expansion. This is a whole new era in Iowa sports betting.”

Online and retail sportsbooks combined to take in $149.5 million in wagers, according to official data released Friday. That is up 42.7% from the record $104.8 million handle in December. Those bets increased net receipts to $11.3 million, up 50.5% from $7.5 million in December, which yielded $765,673 in state taxes.

Iowa is the first major U.S. market to report January data, but only seven states drew more in bets in December. Tennessee was seventh with $180.9 million in December wagering.

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Online betting was the clear winner for Iowa. 80.8% of all bets, or $120.8 million, were made online. In December, online betting accounted for 74.5%, or $78.1 million, of all bets. In the U.S., about 82% of all legal sports bets are made online, with most of the states without in-person registration requirements, such as New Jersey and Pennsylvania, taking in closer to 90%.

“Iowa’s market already showed a strong preference for online sportsbooks, but the change in the requirements should bring the state more in line to what we see in states such as New Jersey and Pennsylvania,” said Jessica Welman, analyst for PlayIA.com “In the pre-pandemic environment, online growth actually grew the pie rather than siphoning off significant action from the retail market. Once the market normalizes, that pattern should hold in Iowa, too.”

The end of the state’s in-person registration requirement altered the landscape for operators, too. DraftKings, the dominant brand on the Wild Rose license, helped wrestle the market lead away from William Hill/Prairie Meadows, but only slightly. The Wild Rose license, which includes DraftKings and newly launched BetRivers, accounted for 33% of the state’s online handle in January with $40.1 million in bets. William Hill, though, still attracted $39.8 million and led the market with $2.9 million revenue, making it the state’s single-largest brand. FanDuel, the nation’s largest sportsbook brand, fueled Diamond Jo’s $26.9 million in online bets. The Diamond Jo license, which also includes newly launched BetMGM, was second in revenue ($2.2 million), topping No. 3 Wild Rose ($2 million).

Diamond Jo Worth topped the retail market with $7.2 million in wagers.

“FanDuel and DraftKings own the market lead in nearly every legal U.S. market, so it’s no surprise that they capitalized on the rules change to increase their market share,” Gouker said. “But William Hill is proving to be a tough competitor. The battles over market share are now just beginning to heat up, though. That is good for consumers, who will benefit from fierce competition among operators.”

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For more information and analysis on regulated sports betting in Iowa, visit PlayIA.com/news.

About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA and its state-focused branches (including PlayIA.com, PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Canada

Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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