Barry Sanders
Barry Sanders Inks Multi-year Deal With BetMGM As Celebrity Brand Ambassador
Legendary Detroit Lions Running Back Joins BetMGM Team Following App’s Record-Setting Michigan Debut
Following its recent record-setting mobile app launch in Michigan, BetMGM announced today the signing of Hall of Fame member Barry Sanders to a multi-year deal as a celebrity brand ambassador. Sanders will star in BetMGM’s upcoming marketing campaigns and participate in a variety of events with BetMGM customers.
“I’m excited to be a part of the BetMGM team and hop on the ride of the fastest-growing sports betting app in the business,” said Sanders. “Typically, I am the one breaking records in Michigan, but it is amazing to see what BetMGM already has accomplished in my home state.”
BetMGM is the first Official Sports Betting Partner of the Detroit Lions, with whom Sanders played 10 seasons. He was named the NFL’s Most Valuable Player in 1997 and was inducted into the Pro Football Hall of Fame in 2004.
The former Heisman Trophy winner will engage with BetMGM players and MGM Resorts’ M life Rewards loyalty members through public and private events, both virtual and in-person. Additionally, Sanders will appear in BetMGM social media content and make guest appearances on radio and television programs nationwide.
Matt Prevost, Chief Revenue Officer, BetMGM, said, “It’s an honor and surreal moment for all of us at BetMGM to team up with Barry Sanders. Adding Barry to the BetMGM family brings a new level of excitement and the potential for us to create unique experiences for our customers.”
The BetMGM app is available for download on both iOS and Android in 10 states including Michigan, Virginia, Nevada, New Jersey, Colorado, Indiana, Iowa, Pennsylvania, Tennessee and West Virginia. For more information, follow @BetMGM on Twitter.
SOURCE BetMGM
-
gaming2 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018