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Canada

Entain & Epic Partner to Help NCAA Athletes Navigate New Sports Betting Pressures

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Program to Reach More than 40 Colleges Including Mid-American Conference, Fordham University and Monmouth University

The Entain Foundation US and EPIC Risk Management announced the launch of a player education initiative with colleges around the nation to deliver a series of gaming awareness educational sessions. The Entain Foundation US is funded by Entain plc, the global sports betting and gaming entertainment operator which jointly owns and provides the technology to BetMGM in the United States.

The joint initiative will be focused on education and awareness and the need to keep betting safe as sports betting and gaming continues to expand across more states, with New York most recently expressing interest. More than 40 colleges in the U.S. will initially take part in the nationwide educational initiative, including the Mid-American Conference, Fordham University in New York City and Monmouth University in New Jersey.

Entain Foundation US and EPIC plan to work together to add new colleges to the program throughout 2021. Those colleges already participating include the University of Akron, Eastern Illinois University, Harvard University, Northern Illinois University, University of Nevada, Las Vegas (UNLV), University of Ohio, University of Oregon, Seton Hall University and the University of Utah.

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EPIC and Entain Foundation US launched the partnership and program in March 2020. Overall, the program is fully funded by the Entain Foundation US and is part of Entain’s pledge to invest $132 million over five years towards responsible gaming initiatives and to support people and communities around the world where it operates.

To date, EPIC Risk Management and the Entain Foundation US have launched collaborations with the National Football League Players’ Association Professional Athletes Foundation (NFLPA PAF) and USA Rugby, as well as the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital, which is already working with Entain on a five-year research initiative better to understand problematic and addictive behaviors.

EPIC is a global leading gambling harm minimization consultancy providing strategic advisory and impactful and proven awareness, education, and risk management programs to the highest risk sectors in over 20 countries worldwide to reduce the human, financial, brand and reputational risks associated with gambling harm.

Executive Quotes:
Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling, and Trustee of the Entain Foundation US: “We know from international experience that the most successful sports betting operators are also the most responsible. As legalized sports betting continues to expand in the US, education and responsible gaming is a top priority. We are excited to expand our partnership with EPIC to reach colleges across the country to educate young people.”

John Millington, VP of US Operations at EPIC Risk Management: “We are delighted to be able to work closely with colleges around the nation on this essential education and awareness program. There is a collective responsibility to ensure the minimization of potential gambling harms, and the promotion of player safety. Our collaboration with the Entain Foundation represents a key strategic piece of our prevention pillar, and it is great that so many organizations are recognizing the importance of education and awareness for this potentially high-risk population.”

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AJ Schaufler – Associate Athletic Director for Compliance, Monmouth University: “Monmouth University Hawks are delighted to have EPIC Risk Management deliver their gambling awareness and sports betting integrity education sessions to our student athletes. This is a topic that we take very seriously here at Monmouth and indeed, these sessions are providing our students with an increased understanding of the risks of problematic gambling, and in particular, its close links to sports betting integrity breaches. Furthermore, they are now better aware of the support mechanisms that are available to them and have a deeper understanding and knowledge of this growing issue. We look forward to a long and successful partnership and would absolutely recommend this to all NCAA programs across the nation.”

Shannon Raymond – Assistant Athletic Director for Compliance, Fordham University: “Fordham Athletics is excited to engage with EPIC Risk Management to educate our student-athletes around the dangers of problematic gambling and the ever-growing risk that sports betting brings to both student-athletes and institutions. As part of our overall student development and wellbeing program, we see this as an extremely beneficial collaboration and are committed to ensuring our student-athletes learn from EPIC’s expertise to better understand how student-athletes can be susceptible to gambling harm. We look forward to learning how we can best support our student-athletes in this area with a long and successful partnership with EPIC.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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