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FanDuel Group Announces Exclusive Multi-Year Partnership with Charles Barkley

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FanDuel Group announced an exclusive content deal with Sports Emmy Award-winning analyst and Naismith Memorial Basketball Hall of Famer Charles Barkley.

This new partnership designates FanDuel as Barkley’s exclusive sports betting and daily fantasy sports partner. Additionally, Barkley will serve as the company’s brand ambassador and spokesperson and will appear in FanDuel advertising and Turner Sports promotions featuring FanDuel’s free to play contests. Barkley will also provide unique content for FanDuel Group’s social media channels and make guest appearances on FanDuel Group affiliated podcasts and television programs as part of the agreement.

The Inside the NBA crew and I really enjoyed working with FanDuel during last season’s playoffs and I’m grateful to now be their brand ambassador,” said Barkley. “FanDuel helps our show be more informative and interactive, and they do it in a way that any knucklehead could understand. So even if your team is down by 20 in the fourth quarter, with FanDuel you’ll have a reason to keep watching.”

In July, FanDuel Group became the exclusive sports betting provider for Turner Sports’ NBA programming and Bleacher Report NBA content and Charles Barkley took the time to educate his co-hosts on Inside the NBA, along with millions of viewers, on the ins and outs of sports betting. One of the highlights of each broadcast since the integration of FanDuel Sportsbook odds, was the “Charles Barkley Guarantee.” These entertaining segments became popular on social media and will continue to be a big part of this partnership.

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Charles has been with the Turner Sports family for more than 20 years, bringing his unique flair, personality and predictions to our NBA on TNT telecasts,” said Will Funk, Executive Vice President, Sports Partnerships and Branded Content, Turner Sports. “We look forward to featuring him in engaging FanDuel brand integrations on Turner Sports’ and Bleacher Report’s NBA programming.”

Tis the season and the start of the NBA season, so it’s time to celebrate Christmas Week Tipoff with a special $30 million holiday delivery from “Jolly Ol’ Saint Chuck” in the form of free bets, credits and prizes for FanDuel Customers. Among the gifts that “Saint Chuck” will deliver under the tree to sports fans this holiday season are:

A risk free bet or site credit for all sportsbook customers valid for use on 12/22 and 12/23

A free entry for all FanDuel daily fantasy customers into an NBA daily fantasy contest between 12/22-12/25.

Special “Barkley Boosts” on odds at the FanDuel Sportsbook for NBA Tip-Off and Christmas Day NBA games that will pay out even larger winnings to customers.

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In honor of Barkley’s retired number 34, FanDuel Group will donate 340,000 meals to Feeding America, the nation’s largest domestic hunger-relief organization. The Feeding America network of food banks and partner food pantries and meal programs serve every community in the United States.

Charles Barkley is an American sports icon, a television legend and gaming royalty, so he’s the perfect person to ring in the holidays for our customers,” said Mike Raffensperger, Chief Marketing Officer of FanDuel Group. “For the next few years, we look forward to amplifying his voice and adding Barkley’s one of a kind personality will continue to differentiate FanDuel and make sports betting fun for everyone.”

Barkley is the newest member of FanDuel’s roster of exclusive sports betting talent and influencers headlined by Pat McAfee and the PMI Team, in addition to World Wide Wob, Cousin Sal, and JJ Zachariason. FanDuel has also formed exclusive sports betting partnerships with blue chip media companies like Turner Sports, Bleacher Report, The Ringer, SportsGrid, Entercom and Minute Media. This is all in addition to FanDuel’s own sports betting and daily fantasy content offerings that includes numberFire, The Duel, an extensive podcast network with a total of seven podcasts, and More Ways to Win on TVG.

Turner Sports will officially tip off the 2020-21 NBA regular season with an Opening Night doubleheader, Tuesday, Dec. 22 on TNT: the Golden State Warriors will take on the Brooklyn Nets at 7 p.m. ET, and the LA Clippers will face the defending NBA Champion Los Angeles Lakers at 10 p.m. Along with expansive portfolio-wide content on Bleacher Report, House of Highlights and social media channels, TNT will host a special two-hour pregame show with the Sports Emmy Award-winning studio team of Ernie Johnson, Barkley, Shaquille O’Neal and Kenny Smith, beginning at 5 p.m.

About FanDuel Group

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FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, and TVG. FanDuel Group has a presence across all 50 states and 8.5 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Canada

Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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