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PlayIndiana.com: Sportsbooks reach $250 million plateau for first time

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Indiana sportsbooks continued their torrid pace in November — surpassing $250 million in wagers in a month for the first time — as local bettors continued to put money on the state’s NFL and college football teams, according to analysts from PlayIndiana.

“Indiana has largely managed to shrug off increased competition from its neighbors, which is a good sign for the future of the state’s industry,” said Dustin Gouker, lead analyst for PlayIndiana.com. “A lot has gone right in recent months to get Indiana to this new high point, but considering the challenges, it has been an impressive string of months.”

Buoyed by continued interest in the Indianapolis Colts, as well as particular interest in Notre Dame and Indiana football, sportsbooks accepted $251.4 million in bets in November, according to official reporting released Thursday. That marks the third consecutive month Indiana sportsbooks have set a state record for monthly handle, topping $230.9 million hit in October.

Wagering in November produced a record $25.3 million in adjusted gross revenue for the state’s operators, up 20% from the record $21.1 million set in October, and yielded $2.4 million in state taxes. Year over year, Indiana’s handle grew 70.7% from $147.3 million in November 2019 while gross revenue jumped 172.4% from $9.3 million.

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Indiana reclaimed its position in October as the fifth-largest market in the U.S., ahead of Colorado, but behind New Jersey, Nevada, Pennsylvania, and Illinois. And November’s results should be enough to stay in that position.

“I think some of the worries that Indiana would slip as its neighbors legalized sports betting are calming,” said Jessica Welman, analyst for PlayIndiana.com. “The market in the Hoosier State is proving to be quite dynamic.”

One way the Hoosier State has been able to improve is a boost in local football interest. Notre Dame and Indiana University are both among college football’s elite, and the Colts continue their drive toward the NFL playoffs. The result is a swell of football bets, hitting $113.5 million in November, a rise of 33.9% from $84.7 million in October and up 96.5% from $57.7 million in November 2019. With only a sliver of college basketball season to drive interest, basketball was a distant second with $17.7 million in November bets.

“There really isn’t any substitute in sports betting for a local team doing well, and Indiana is enjoying three at once,” Gouker said. “And with both college and NBA basketball returning, a sport that enjoys particular interest in Indiana compared with most other legal jurisdictions, December really sets up to be another jump forward.”

Online betting generated 85%, or $213.7 million, of November’s handle, increasing the share of all bets from 83.6% in October. DraftKings/Ameristar Casino continued its dominance of the digital market, increasing its bets to $95.2 million in November from $90.5 million in October. Those bets produced $7 million in gross receipts, down from $8.6 million in October.

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DraftKings was followed by:

  • FanDuel/Blue Chip Casino ($64.2 million handle, up from $63.6 million; $7.7 million in gross receipts, up from $7.1 million.
  • BetMGM/Belterra ($25.3 million handle, up from $20.1 million; $2.2 million win, up from $1.8 million)
  • BetRivers/French Lick Resort ($10.3 million handle, up from $7.8 million; $660,365 win, up from $632,752)
  • PointsBet/Hollywood Lawrenceburg ($9.9 million handle, up from $7.1 million; $794,517 win, down from $862,865)
  • William Hill/Tropicana Evansville ($4 million handle, up from $149,897; $685,922 win, up from $65,406)
  • TheScore/Ameristar ($2.2 million handle, up from $1.5 million; $45,530 win, down from $123,494)
  • Unibet/Horseshoe Hammond ($1.8 million handle, even with October; -$7,008 win, down from $188,558)
  • Caesars/Horseshoe Hammond ($564,046 handle, up from $403,136; $67,095 win, up from $31,182)
  • BetAmerica/Rising Star Casino ($144,130 handle, down from $189,108; $11,005 win, up from -$10,016)

Retail sportsbooks took in $37.7 million in November wagers, down slightly from $37.9 million in October. The emergence of Illinois’ online sportsbooks has been felt most in Indiana’s retail market. Once dominated by sportsbooks nearest Chicago, retail sportsbooks were led in November by Hollywood Lawrenceburg, nearest Cincinnati. Hollywood Lawrenceburg’s $11.6 million handle in November was more than the combined handle of state No. 2 Ameristar Casino ($6.3 million) and No. 3 Horseshoe Hammond ($4.9 million).

“Chicago is still an important market for sportsbooks near the border, but the combination of Illinois’ sports-betting expansion and the pandemic has challenged the retail market,” Welman said. “As a whole, though, growth in online betting has more than made up for any slowdown in the retail market. And Indiana made last-minute protocol changes to keep casinos open while properties in surrounding states shut down, which has helped the industry.”

About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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