888 Holdings
888 Secures Market Access Deals to Enter Colorado, Iowa, and Indiana
888 Holdings has announced new multi-year market access deals in the states of Indiana, Iowa, and Colorado. Its presence in each of these states will initially be through the 888Sport brand in 2021.
In Colorado, 888Sport will launch under the license of the Colorado Grande Casino based in Cripple Creek. In Iowa, the Group will launch under the license of Catfish Bend Casinos II LLC. In Indiana, the Group has signed an agreement with Harrah’s Hoosier Park, which is owned by Caesars Entertainment, to launch 888Sport in the state.
Itai Pazner, CEO of 888, said: “We are delighted to sign these agreements with three great partners – the Colorado Grande Casino, Catfish Bend Casino II LLC, and Harrah’s Hoosier Park – that will enable 888 to bring its first-class online sportsbook to bettors in Colorado, Iowa and Indiana. The U.S. online betting and gaming market has huge growth potential, and we continue to build a strong platform for growth across both our B2B and B2C operations.
“In addition, we are pleased with 888’s trading during the second half of 2020. This performance continues to reflect strong FTD trends in line with the Group’s recreational customer focus as well as the structural shift towards online services being seen across several consumer-facing industries. We have continued to prioritise safe gambling and recognise the impact of COVID-19 on the lives of 888’s customers across global markets. 888 continues to invest in protecting customers and has again increased the volume of interactions with customers initiated by 888’s safer gambling team in order to help prevent gambling related harm. Underpinned by 888’s core strengths as a responsible operator with outstanding technology, the Group remains well positioned to deliver further strategic progress.”
Yaniv Sherman, SVP Head of Commercial Development at 888, said: “Expanding 888Sport.com into these three states represents another major milestone in our ongoing growth across the regulated U.S. online gaming market. We have deployed our proprietary technology in the U.S., and our exciting pipeline of new products will deliver industry-leading propositions to customers across both our B2B and B2C operations. We continue to appraise strategic partnerships that will provide additional brand-building and market access opportunities for 888 across the U.S. market in the near future.”
888 Holdings
SBC Summit North America: Charting New Paths in Affiliate and Marketing Success
As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will serve as the ideal platform to acquire insights into content creation strategies, brand building and the power of big data, all of which can help affiliates solidify their standing in the market.
Scheduled to take place on Wednesday, May 8, 2024, the ‘Affiliate & Marketing’ track promises engaging discussions encompassing mergers and acquisitions in the affiliate space, gamification, the rise in popularity of online influencers, artificial intelligence (AI) and customer relationship management (CRM) strategies to foster player loyalty, among other topics.
Kicking off the conference track is the panel titled ‘Affiliate Leaders Panel: Building Brands Through Content and Customization’, which will feature Andrew Garven (Head of Marketing, Covers), Rome Smith (Head of Marketing – North America, Betsson), Marcos Oliveira (Chief Operating Officer, Clever Advertising) alongside panel moderator Michael Daly (Former Chief Executive Officer, Catena Media). The panel will delve into how leading affiliates harness branding and compelling content to build unique and recognizable affiliate brands, optimize acquisition rates and strike successful operator partnerships.
The ‘Big Data at the Center: How Affiliates & Operators Can Make Sense of Their Customers Across Multiple Channels’ panel will delve into the strategic use of big data in understanding customer behavior. Experts Gil Bushkin???? (Senior Director of Interactive Marketing, betPARX), Zachary Sold (Vice-President of Marketing, Caesars), Elizabeth Lodge (Chief Marketing Officer, Winible) and panel moderator James Fox (Industry Manager, Google) will discuss big data’s role in identifying common trends in player acquisition and retention as well as profiling customer archetypes that aid in enhancing player engagement and meet operator partner expectations.
The panel ‘It’s an Influencer’s World: Charting the Success of Ambassadors, Streamers and Other Social Media Stars’ will examine the growing influence of alternative affiliate channels such as influencers, streamers and sports ambassadors. Industry luminaries Kelly Koffler (Influencer/YouTube Content Creator, Slot500Club and Beyond Blackjack), Josh Duffy (SM Influencer /YouTube Creator, Slotaholic), Jon Della Terza (Social Media Influencer/Content Creator, NJ Slot Guy), Josh Margolis (Vice-President of Marketing, Prize Picks), Grant Flannery (Head of Marketing, Rivalry) and panel moderator Lazar Miucin (Chief Executive Officer and co-founder, iGaming Advisor) will delve into the distinctive acquisition strategies and content approaches employed by influencers and examine how they can effectively collaborate with operators. Additionally, the panel will discuss adaptation strategies for traditional affiliates to capture the interest of the next generation of players.
The session panel titled ‘Affiliate Diversification: Success Strategies for the Slower Years’ will delve into innovative approaches affiliates can employ to reach new audiences. Affiliate and marketing experts Noam Klivitsky (Vice-President of US Marketing, 888 Holdings), Shmulik Segal (Chief Executive Officer, MediaTroopers) and Max Bichsel (Vice-President, Gambling.com Group) will explore such strategies while emphasizing the significance of strategic media partnerships in ensuring a strong market presence.
Attendees will also have the opportunity to expand their knowledge of the North American market through dedicated conference tracks covering leadership, sports betting, iGaming, industry and growth, compliance and regulation and payments and technology.
Additionally, the conference will include a dedicated tribal symposium, as well as two pre-day conferences; the Capital Market Forum (entry requires a separate ticket) and the Player Protection Symposium.
Purchase your ‘early bird’ ticket at the discounted price of $795 and gain access to all three days of SBC Summit North America (including the Player Protection Symposium) including the exhibition, the conference and exclusive networking parties. Additionally, operators and affiliates can apply for a free pass to the event.
You can keep up-to-date with the latest news, speakers and exhibitor additions and conference content by subscribing to the bi-weekly SBC Summit North America LinkedIn newsletter.
888 Holdings
888 Holdings Terminates its Deal with Sports Illustrated
888 Holdings said on Wednesday it had terminated its deal with Sports Illustrated and was looking at options to sell or exit its direct-to-consumer U.S. operations, due to intense competition and low margins.
Sports Illustrated (SI), known for its eponymous sports magazine, had entered the online betting market in an exclusive deal with 888 in 2021 in a bid to entice SI fans.
Sportsbetting in the US took off in the last few years since it was legalised in 2018, with players in the country partnering up with or buying out British gambling groups that have more experience in that field.
But it has been a long road toward profitability for many sports gambling groups including market leader Flutter-owned FanDuel, which turned profitable for the first time only last year.
“In the US, the intensity of competition and requirement for scale means huge investment is required to reach profitability,” 888 CEO Per Widerström said in a statement.
BetMGM, jointly owned by Ladbrokes-owner Entain and MGM Resorts, made its first profits in the second half of last year.
888, which is active in four U.S. states, said it was terminating its agreement with SI-parent Authentic Brands and would pay a termination fee of about $25 million.
The termination is expected to help save 888 about $6 million to $7 million per year in 2024 and 2025, it added.
888 Holdings
Michigan Gaming Control Board Approves 888 Holdings as Hannahville Tribe’s Internet Casino Gaming Provider
The Michigan Gaming Control Board has approved 888 Holdings’ VHL Michigan LLC as the new platform provider for the Hannahville Indian Community’s internet casino gaming site under the Sports Illustrated brand effective Tuesday, Feb. 7, at 8 am. The tribe operates Island Resort and Casino in Harris, Mich.
The Hannahville tribe entered an agreement with 888 Holdings after Twin Spires, the original platform provider for both internet gaming and internet sports betting, announced its plans last year to exit the business. 888 Holdings’ VHL Michigan LLC became the tribe’s internet sports betting provider on Sept. 7, 2022. Twin Spires no longer offers internet gaming or internet sports betting services in Michigan.
“I wish the Hannahville tribe continued success as they once again may offer their customers both internet gaming and internet sports betting in Michigan,” said Henry Williams, MGCB executive director.
The Hannahville Indian Community was among 10 licensees initially authorized by the MGCB to launch both forms of internet gaming in Michigan on Jan. 22, 2021. In mid-April 2022, the MGCB authorized the state’s 15th internet gaming and sports betting operator. Licenses by law are limited to the three commercial casinos and 12 federally recognized tribes in Michigan.
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