BetMGM, a leading sports betting and iGaming operator, is premiering a new football season television commercial series featuring Jamie Foxx. Throughout the entertaining campaign, Foxx displays his comedic range with several character impersonations showcasing BetMGM’s brand DNA: born in Las Vegas, rooted in hospitality and entertainment, and focused on treating its customers right. Filmed in Los Angeles and directed by Brian Billow, the new spots will air nationwide in prime time and continue to run on multiple platforms throughout the upcoming season.

“I always love creating fun content with my BetMGM family when football season comes around. We had a blast filming these spots and showing the swagger of BetMGM,” Jamie Foxx said.

The spots highlight the premier experience that BetMGM provides to its customers. The first spot in the series, titled “Anthem”, stars Foxx portraying a variety of characters as they go through mixed emotions on game day. Through fans’ highs and lows, Foxx demonstrates how BetMGM treats customers with hotel suites and other real-world benefits redeemable through the sports betting operator’s rewards program and exclusive connection to MGM Resorts International’s destinations and Marriott Bonvoy.

A second spot features Foxx as a sportscaster explaining BetMGM’s new “Second Chance” promotion which allows anyone who places a straight bet on a player to score the first touchdown of the game to automatically win back their wager in cash if that player scores on the second touchdown of the game. A cast of characters – all played by Foxx – excitedly question the possibilities of the new offer which is exclusively available at BetMGM for the professional football season (Second Chance paid via withdrawable unrestricted funds).

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In the series’ third spot, Foxx highlights how BetMGM makes bettors feel welcome with a special offer allowing new BetMGM customers to earn up to $1500 in bonus bets if their first bet loses (offer not available in NV, PR and ON; bonus bets are non-withdrawable and expire in seven days).

“Jamie Foxx is a rare talent who can captivate an audience in any forum. This campaign, in partnership with Highdive, taps into his confidence and range, and will both entertain and inform viewers about BetMGM’s exciting new features for football season,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

“We’re thrilled to unveil our latest campaign with BetMGM featuring the incredibly talented Jamie Foxx. Our aim was to showcase how BetMGM ‘treats you right,’ and Jamie’s performance brilliantly captures the campaign’s core message,” Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, said.

NetGaming, a global supplier of creative and innovative digital casino games, is thrilled to announce its official entry into the New Jersey iGaming market through a strategic partnership with BetMGM a leading iGaming and sports betting operator.

This collaboration marks a significant milestone for NetGaming as it continues to expand its presence in the United States, bringing its diverse and engaging portfolio of games to one of the most dynamic iGaming markets in the country. NetGaming expanded into the USA by launching in Michigan in 2023. New Jersey follows as the second regulated state for NetGaming’s operations.

BetMGM Casino platforms are home to over 2,800 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. In 2023, BetMGM was named Casino Operator of the Year by SBC North America, EGR North America, Global Gaming Awards, and American Gambling Awards. By partnering with BetMGM, NetGaming will deliver its state-of-the-art gaming content to a broader audience in the Garden State.

NetGaming will introduce a variety of its popular titles to the New Jersey market, including 3 Wild Jokers, Wicked Wins – Fortune Pick and Zeus’s Thunderbolt 5000. These games provide customers with an immersive entertainment experience, with advanced graphics, engaging storylines, and innovative features that appeal to both casual and seasoned players.

“We are incredibly excited to launch our games in New Jersey in partnership with BetMGM,” said Pallavi Deshmukh, CEO of NetGaming. “This collaboration represents a strategic step in our expansion strategy, allowing us to reach new players and provide them with the high-quality gaming experiences that we are known for. We look forward to a successful partnership with BetMGM and are committed to contributing to the growth of the iGaming market in New Jersey.”

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“BetMGM is excited to expand our exclusive partnership with NetGaming to a second state,” said Oliver Bartlett, Vice President – Gaming Product & Content at BetMGM. “This reinforces our commitment to be the destination for exclusive and engaging iGaming content. NetGaming has a reputation for creating innovative games such as Wicked Wins – Fortune Pick and 3 Wild Jokers which will further enrich our robust portfolio of games.”

Inspired Entertainment, Inc. (NASDAQ: INSE), a leading provider of B2B gaming content, technology, hardware, and services, and BetMGM, a leading iGaming and sports betting operator, announced today that the innovative Hybrid Dealer® game MGM Bonus City is now available in Michigan. The game debuted in October 2023 in New Jersey and is available exclusively at BetMGM Casino.

“MGM Bonus City is an immersive experience for players and Inspired did a fantastic job combining virtual and live elements,” said Oliver Bartlett, Vice President of Gaming Product & Content, BetMGM. “MGM Bonus City is a superb addition to BetMGM Casino, and we’re excited to continue the rollout across states we are live as regulations allow.”

Since its launch in New Jersey, MGM Bonus City has quickly become a popular exclusive title at BetMGM Casino due to its blend of gameshow elements, including four exciting MGM-themed bonus rounds.

To create MGM Bonus City, Inspired Entertainment, a leading B2B provider of gaming content, technology, hardware and services, seamlessly integrates Virtual CGI, green screen technology, and footage of real dealers. MGM Bonus City transports players to the dazzling lights of Las Vegas and MGM properties, where they can spin the wheel and place their bets. Players can choose from eight potential outcomes that will spin on the big wheel, including four iconic Las Vegas MGM property-themed bonus rounds: New York-New York, Luxor, MGM Grand, and Bellagio. During the spin, the game randomly awards a special multiplier that can enhance the player’s winnings.

Brooks Pierce, President and Chief Executive Officer of Inspired, said, “We are thrilled to introduce MGM Bonus City in Michigan, enhancing our partnership with BetMGM. This game embodies the fusion of cutting-edge technology, engaging gameplay, and robust branding opportunities, setting a new standard for the iGaming experience. By integrating live dealer elements with dynamic virtual environments, we create a truly unique gaming experience.”

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BetMGM Casino platforms are home to over 2,800 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. In 2023, BetMGM was named Casino Operator of the Year by SBC North America, EGR North America, Global Gaming Awards, and American Gambling Awards. Currently, the BetMGM progressive jackpot pool in New Jersey is over $5.2 million, the largest jackpot in the history of iGaming in North America.

As BetMGM continues to expand into new jurisdictions, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly, including GameSense, an industry-leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the GameSense integration within BetMGM’s mobile and desktop platforms, customers can directly access responsible gaming tools.