Canada
Yohan Leon, the CMO of Kensho Media, explains how the company plans to expand beyond the English borders
Yohan Leon, the Chief Marketing Officer of Kensho Media, said that Latin America and Spain appear to be the most exciting markets for broadcasting news related to gambling. Leon stated that the gaming regulator in Spain has granted an increased number of licenses to the companies to the companies that have invested in the Spanish market during the previous year of economic and health crisis owing to the coronavirus pandemic.
Additionally, Latin America continues to be an exciting market, with new opportunities to discover. Many countries in Latin America have started regulating online gambling and offering licenses to leading gaming operators to function in Mexico, Argentina, and Colombia.
Due to the positive advancements in Spain and Latin America, Kensho Media has planned to increase the technical and marketing efforts of its editorial products, tragaperrasweb.es and slotvegas.es. The company is following the same methodology for the growth of its products in Spain as it did in Italy, with sites like giochidislots.com.
The digital marketing companies in England have been found to be more dedicated to providing impartial information about national and international events related to online gambling, offering free and professional reviews about the slot machines made by the top software companies, and studying the pros and cons of different gaming companies.
On the same lines, Kensho Media is also known for providing exclusive news about gaming operators and encouraging mature and unbiased forms of gaming.
According to Yohan, the encouraging results of the company’s performance in Italy have prompted the company to internalise its products. Overall, the gross revenue from gambling businesses increased by 7% in Spain in 2019. It further makes Kensho Media believe that the industry will grow in the coming years and offer opportunities for the company to not only shoot up its revenue but also educate the online players community.
Yohan Leon emphasises that in the process of making a game popular in a country, the response is dependent on the opinion of the public. The editorial efforts of Kensho Media in Italy have added a lot to the quality of information related to online gaming, making the company a role model for the peers and the driving force behind the growth of the industry.
Leon concluded that to impose the same philosophy in Spain and Latin America remains a challenge. It is the moral duty of the company to provide an unbiased and authentic opinion about the gaming industry, especially in the countries where such information is in its initial stages. The industry must implement more of an educational approach, rather than a promotional strategy, to make gaming more approachable for the old and new players. By doing so, Kensho Media will be able to help the people and political groups in understanding the true meaning of the game that is waging its fight against gambling.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Week 46/2024 slot games releases
AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES
EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
Bragg Gaming Group Announces Record Third Quarter 2024 Revenue of Eur 26.2 Million (USD 29.3 Million)
BetMGM and Vegas Golden Knights Announce Multi-Year Partnership Extension
Evoplay enters Czech market with exclusive Fortuna collaboration
Spinomenal celebrates Halloween with Book of the Cursed release
QiH Group completes C-suite hiring spree with new CFO appointment
Peter & Sons- Maths and Mechanics
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Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
