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European Gaming Congress 2024

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HeadsUp To Launch Proprietary iFundRaiser Online Platform

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HeadsUp Entertainment International Inc. is pleased to announce the launch of its proprietary new iFundRaiser platform. This technology ecosystem has been developed to provide a solution for charities and organizations to quickly and inexpensively launch an end to end engagement system to raise funds and offer a next generation mechanism to its clients using digital gaming and media.

“The COVID-19 Pandemic and its affiliated severe negative economic impact has dramatically changed the world in many ways and charities have been one of the most impacted victims of the world’s new realities. Golf tournaments, galas, speaking events and traditional fundraisers are no longer a viable means for most organizations to gather their benefactors and supporters to raise money for their causes and we have the answer” commented HeadsUp CEO Doug Wilson. “Using the tools we have with gaming licenses, digital technology, media production and payment processing we can deliver a complete solution.”

The iFundRaiser platform will be tailored to each client to build an embedded online experience for maximum exposure. Whether the platform offers an online poker tournament, 50/50 draw, celebrity endorsement, online slot machine or casino game, daily fantasy sports contest, streaming virtual media event, auction or digital gaming experience, the HeadsUp product offers charity management a complete end to end solution to monetize their databases and supporters without the cost, time and experience of licensing and building gaming fundraising infrastructure.

“I have spent the last 30 years raising money for good causes, over $2 Billion to date, and this is the best product I have ever had the opportunity to introduce” stated HeadsUp Chief Business Development Officer Mark Hutchinson. “I have already been able to bring major global partners to HeadsUp to allow us to do the hard work of raising money in very difficult times globally.”

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Already in negotiation, the iFundRaiser opportunity has been presented to organizations from military to wildlife groups and from local to global organizations that will be able to plug into the digital gaming experience and go to market immediately with everything from draws, lottery, bingo, 50/50, watch and win, donate and win and play to win with iGaming products.

Designed to drive millions of followers to the HeadsUp sites and applications, the platform takes the risk away from its Charity clients and through licensed gaming and new media engagement tools does all the work in a safe, secure and innovative environment.

HeadsUp has engaged and partnered with several world-renowned partners to aggregate the operations under one roof and monetize it through revenue share agreements. The estimates of traffic and dollar volume of funds raised from iFundRaiser are substantial.

 

SOURCE HeadsUp Entertainment International Inc.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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