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GVC-powered BetMGM Strengthens Market-leading Gaming Offer with Evolution

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4 years ago

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BetMGM, a joint venture of GVC and MGM Resorts International, has successfully launched its new live casino product in partnership with Evolution. This complements BetMGM’s already market-leading gaming portfolio, and is further strengthened through the recent addition of industry-leading slot content from Playtech, DGC, and Ainsworth.

The addition of Evolution’s Live Dealer Games to GVC’s US platform which powers BetMGM, uniquely positions the company as the only operator in New Jersey to offer its customers content from both live studio providers in the state. The games are available in the state through BetMGM, as well as sister brands Borgata Casino and PartyCasino.

GVC also integrated and launched 20 exclusive online slot games for BetMGM with Ainsworth in New Jersey, including popular land-based slot titles such as Mustang Money and Eagle Bucks. The games were available on BetMGM for the first time online.

“These launches are a powerful demonstration of how GVC has helped BetMGM secure a market leading position in the US. Our ability to build partnerships and integrate premium content from providers such as Evolution has enabled us to deliver our customers cutting-edge gaming which is without parallel anywhere in the market. We are incredibly excited by the opportunity ahead of us as we expand our offering with new products and new states,” Colin Cole-Johnson, Director of Gaming Product at GVC, said.

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“The GVC platform with its breadth of new and exclusive content, supported by sophisticated marketing and customer engagement tools, has established BetMGM as the clear market leader in iGaming in New Jersey. These same attributes put us in pole position to deliver a compelling customer offer which will establish us as a leader as new markets open up on a state by state basis,” Matt Sunderland, VP of Gaming at BetMGM, said.

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AINSWORTH NAMES SEAN EVANS VICE PRESIDENT OF MARKETING AND PRODUCT STRATEGY

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10 months ago

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March 7, 2024

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Ainsworth Game Technology announced it has named Sean Evans as Vice President of Marketing and Product Strategy. Evans will be based at the Company’s office in Las Vegas, NV.

A veteran gaming industry executive with more than 25 years of experience, Evans brings a broad base of knowledge across disciplines including sales, marketing, and product management to the Ainsworth team.

“Sean will be a steady and energizing influence on our marketing and product management teams,” said Deron Hunsberger, Ainsworth’s President of North America. “His vast knowledge and industry experience make him a welcome addition to Ainsworth, and further illustrates our commitment to hiring great talent as we continue to strengthen our position in the industry. Sean’s leadership will help bring our product offerings to the next level. We could not be more pleased to have him on board.”

Prior to joining Ainsworth, Evans served two years as Senior Vice President of Sales at Eclipse Gaming. Earlier in his career, Evans spent time as the Vice President of Sales – Western Region for Scientific Games; General Manager of AC Slots; Chief Operating Officer at Aruze Americas; and Senior Vice President of Sales for Aristocrat Americas.

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“It’s a great opportunity to join this dynamic team,” said Evans. “I look forward to contributing to the Company’s success and to spreading our message to the industry. We have a bright future. The recent launch of the top performing A-Star RAPTOR cabinet and popular San Bao games show the potential of Ainsworth’s next generation of products. I am excited to help guide the strategy as we continue to improve performance.”

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Pariplay® and Ainsworth team up for Canadian content distribution

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2 years ago

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April 3, 2023

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Pariplay® has extended a partnership with Ainsworth Game Technology Limited to roll out the supplier’s online content in Canada.

The deal will see Ainsworth’s games library made available to Pariplay®’s network of Canadian operators through the innovative Fusion® aggregation platform.

The partnership is an extension of a successful collaboration between the two parties with Ainsworth’s content already live in LatAm through Pariplay.

Ainsworth’s games portfolio is well-established in the land-based sector and its online offering resonates well with a wide demographic of players across numerous markets.

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The new deal will strengthen both Pariplay®’s and Ainsworth’s position in the exciting Canadian market where content from the Fusion® platform is currently live in Ontario, Alberta, and Atlantic, with plans to expand further.

Fusion® features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.

Shivan Patel, Commercial Director North America at Pariplay®, said: “Our partnership with Ainsworth has been a great one with their content performing well in the markets where we have rolled it out. Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration and sees us further boost our offering to our operator partners in the region.”

Jason Lim, General Manager of Digital and Online Gaming at Ainsworth, said: “Pariplay has been an important partner, enabling us to rapidly bring our content to market in a streamlined manner. Collaborating to further our reach in Canada was an obvious choice and we look forward to strengthening our partnership.”

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GAN Launches Exclusive Ainsworth Online Gaming Content via SuperRGS in Michigan for Churchill Downs Incorporated

Published

3 years ago

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December 3, 2021

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GAN Limited, a leading full-service internet gaming software-as-a-service provider to the real money internet gaming, online sports betting, and simulated gaming industries, announced the deployment of Ainsworth Game Technology Limited online gaming content occurred yesterday via the Company’s SuperRGS content aggregation platform to Churchill Downs Incorporated’s online wagering platform, TwinSpires, in Michigan.

In May of this year, GAN announced it had reached an agreement with Ainsworth to obtain the exclusive online rights to all current and future Ainsworth online games, comprising over seventy unique games with more in the pipeline, for an undisclosed amount. For GAN, this marks the first deployment of exclusive Ainsworth online gaming content via SuperRGS in Michigan.

Dermot Smurfit, CEO of GAN, commented:

“We are excited launch our first major client of Super RGS with leading portfolio of Ainsworth proven online titles. This is a key inflection point for Super RGS, we believe most iGaming operators in the U.S. will become clients of our Super RGS in relatively short order. Super RGS will allow GAN to increase its take rate on Gross Operator Revenue and open a new broad based customer base.”

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Jason Lim, General Manager – Online of Ainsworth, added:

“Working efficiently with GAN to integrate our RGS into their Super RGS content aggregation platform has been positive experience for all parties, and we’re delighted to release the first highly-regarded Ainsworth online slot titles to GAN clients in Michigan, with all other iGaming States on the roadmap for 2022. Demand from B2C Operators for our content remains strong and we are looking forward to greatly ramping our online slot portfolio and distributing the same with the help of GAN.”

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