EQL Games recently unveiled an unparalleled gaming experience with the debut of its omni-channel Team USA games, exclusively tailored for the Virginia Lottery. Whether purchasing a Team USA scratcher or playing the Team USA iLottery game online through the Virginia Lottery’s website or mobile app, players can get into the spirit of the Summer Olympic and Paralympic Games leading up to opening ceremonies later this month in Paris.

“We are excited for both the Olympic and Paralympic Games Paris 2024 in July and the launch of these two engaging lottery products. The Virginia Lottery is among the most innovative lotteries in the world, and it has been a pleasure collaborating to bring these two games to market. Thanks to our partnership with Team USA, Virginia Lottery players can now participate in the omni-channel Olympic and Paralympic action,” said EQL Games CEO Brad Cummings.

EQL Games partnered with game studio 916 Gaming to create a unique digital game that allows players to live out their Olympic and Paralympic dreams. Lottery players play the role of a Team USA archer, track star or gymnast with just a tap of their fingers. This first-of-its-kind product combines the lottery online playing experience with games that feel more like playing a video game.

“The opportunity to offer games that align with the start of the Olympics and Paralympics only happens every two years, and the Lottery saw this as a great chance to engage with fans. EQL and 916 Gaming have created fantastic games that our players can enjoy as they cheer on Team USA athletes,” said Virginia Lottery Director of Marketing Scott Kenyon.

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The $2 Team USA scratcher will help drive sales of the omni-channel promotion. Virginia has included a special promotional offer on the front of the Scratcher offering 25 free games of the online game when players make their first account deposit. The omni-channel launched a full month ahead of Paris 2024 and the Lottery will support these games with traditional retail and digital point of sale material.

EQL Games is revolutionizing the lottery industry through relentless innovation, delivering first-to-market products as both an original game studio and a third-party content aggregator.

EQL Games has partnered with global aggregation leader and NeoGames company, Pariplay, to provide the Virginia Lottery, through an agreement with NeoPollard Interactive, with a series of eInstant iLottery games for their industry-leading digital platform. These games are delivered to Virginia Lottery players through Pariplay’s Fusion aggregation platform, which has been integrated with EQL to provide access to EQL’s portfolio of eInstant games and studios. The first game, Drop It! developed by Greentube, launched on March 21, 2024, and will be followed up with more games this year.

“As the Virginia Lottery’s newest online content provider, EQL is contributing to the expansion of our iLottery games portfolio. EQL Games’ platform allows us to access games from studios across the world, featuring game mechanics that support our ongoing strategy of acquiring new players and those looking for fresh, new gameplay experiences,” Scott Kenyon, Director of Marketing at the Virginia Lottery, said.

Ongoing, EQL Games will supply the Virginia Lottery with iLottery games from its growing stable of aggregated game studios. The EQL platform is currently operating in lotteries across two continents and will be live in at least seven lotteries across three continents by the end of 2024.

“EQL Games looks forward to partnering with the Virginia Lottery on these exciting initiatives. Our content is changing the way digital lotteries are looking at new games. We can now supply them with games from leading studios across the world and, as a result, Virginia players will now have options that will entertain them like never before,” Brad Cummings, CEO of EQL Games, said.

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PlayAGS Inc. announced a partnership with EQL Games, a leading iLottery supplier and content aggregator. AGSi, AGS’ Interactive division, will partner with EQL Games to provide its robust library of unique and engaging real-money online games to U.S. and Canadian iLottery players.

“We are excited for the opportunity to break into new territories and make our innovative and high-performing games seamlessly available to EQL Games’ vast network of lottery clients. EQL Games has a well-earned reputation for being highly discerning when it comes to choosing game studios, so this partnership is a testament to our growing talent and success in the iGaming industry. We can’t wait to collaborate and contribute to their innovative vision, working together to deliver high-quality content to the iLottery space,” said Zoe Ebling, AGS Vice President of Interactive.

The aggregation deal, which was consummated at ICE London 2024, strategically expands the reach of AGS’ high-performing online content catalog to the growing North American iLottery market. Through EQL Games’ iLottery aggregator, AGSi will introduce proven game titles like Mega Diamond, Rakin’ Bacon Deluxe, and Capital Gains to the lottery market and develop new titles built specifically for the iLottery player.

“We are really thrilled with the opportunities this partnership affords EQL Games, AGS, and most importantly, our current and future lottery clients. Our aggregator is already setting a new bar for quality and innovation when it comes to digital lottery content and adding AGS to the mix raises that bar even more. We look forward to soon adding AGS to our growing list of studios who have launched lottery products with digital lotteries through EQL Games,” said EQL Games CEO Brad Cummings.

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