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Pariplay Inks Deal with Renowned CODERE Online to Solidify Presence in LatAm and Spain

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Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has today announced it will be partnering with CODERE Online, a dominant player in the Spanish-speaking iGaming market. The agreement will see Pariplay’s innovative casino content supplied to three of the company’s popular gaming sites in Mexico, Colombia and Spain.

Since its founding in 1980, CODERE has held a position of leadership in the core business lines and geographic areas where it operates. It is recognised at a global level for its land-based presence in the European (Spain and Italy) and Latin American (LatAm) markets (Argentina, Mexico, Colombia, Panama and Uruguay), where it operates thousands of gaming-related paraphernalia and locations. The powerhouse quality of CODERE’s LatAm presence is also prevalent in its online operations and iGaming offerings, which Pariplay is proud to now be associated with.

This landmark partnership follows Pariplay’s expansion in Mexico at the start of 2020 and will see its unique and engaging Fusion content made available to even more LatAm players through CODERE.mx and CODERE.co. As Pariplay prepares to add Colombia to the growing list of regulated markets in which it operates, CODERE will be one of the country’s first operators to offer Pariplay’s engaging casino content to its players.

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In addition to Pariplay’s expansion in LatAm, its catalogue of high-quality propriety and third-party games will also extend to players in Spain’s own expanding market via CODERE.es. iGaming revenues in the country grew 12.5% year-on-year in Q1 2020, according to Spanish regulator Dirección General de Ordenación del Juego (DGOJ).

Pariplay’s recent upturn in partnerships in these Spanish-speaking regions furthers the company’s commitment to strategic growth throughout the regulated gaming space. Partnering with the international renowned CODERE Online, will continue to elevate the prominence of Pariplay’s portfolio of exciting game content, including titles like Dragons of the North and Jackpot Fortunes. The agreement will also benefit CODERE’s offering by providing them access to Fusion’s unified single approach to content delivery to increase ROI.

Moshe Edree, COO at CODERE Online said: “We’re thrilled about this deal with Pariplay as its industry leading games portfolio is exactly what we need to provide our market-specific brands and their players with a more segmented content offering. Launching the partnership by using their cutting-edge Fusion aggregation platform in the Spanish market will help us to enhance our customer centricity and innovation, further amplifying our standing as a market leader.”

Christine Lewis, Pariplay’s recently appointed Chief Commercial Office and Manager Director Malta said: “We’re delighted to partner with a ground-breaking operator like CODERE Online, which possesses a multi-market caliber that makes it a great strategic fit for our business. Aligning ourselves with CODERE’s innovative approach and having our content offered on their various gaming sites, will drive an exciting collaboration that promotes expansion across a collection of emerging regulated markets.”

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Brais Pena Sanchez

Kambi Group plc signs regulated market partnership with Stake ahead of Brazil launch

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Kambi will supply its leading online Turnkey Sportsbook to Stake in selected markets, with first launch in regulated Brazil recently completed

Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has entered a partnership with Stake to support the operator’s growth in regulated sports betting markets, starting with its launch in Brazil.

Founded in 2017, Stake, part of the Easygo group, has quickly established itself as a significant global player and was recently ranked in the top 20 of the EGR Power 50 list. With an ambition to expand its global footprint, Stake has turned to Kambi, the leader in regulated sports betting.

The Turnkey Sportsbook partnership is already underway following the launch of Stake’s real-money, Kambi-powered sportsbook in the recently regulated market of Brazil. The agreement also enables Stake to leverage Kambi’s Turnkey Sportsbook in additional regulated markets around the globe.

Werner Becher, Kambi Group Chief Executive Officer, said: “Kambi has a proud history of driving growth for operators in regulated markets around the world and we look forward to doing similar for Stake. Kambi’s advanced and compliant technology enables operators to offer a leading sportsbook product, even within highly complex frameworks, so I’m excited to see what Kambi and Stake can achieve together in Brazil and other regulated markets.”

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Brais Pena Sanchez, Easygo Chief Strategy Officer, added: “Launching in the newly regulated market of Brazil is a major milestone for us and we are excited to have partnered with Kambi to leverage their Sportsbook solution to support our global regulated market expansion. Our experience in the region, paired with Kambi’s cutting-edge technology, will allow us to elevate our offering and provide our customers with exciting experiences in Brazil and beyond.”

The post Kambi Group plc signs regulated market partnership with Stake ahead of Brazil launch appeared first on Gaming and Gambling Industry in the Americas.

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BetPlay

EGT Digital’s top-performing titles are live on the leading Colombian betting site Betplay

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EGT Digital is expanding its presence in Colombia. The Bulgarian provider’s casino content is now available to visitors of Betplay, one of the leading betting sites in the country. The slot titles made a very strong debut, immediately capturing the attention of players, according to representatives of the operator.

They added: “We are very happy to collaborate with a world-class company like EGT Digital. The thematic diversity, high winning chances, and attractive bonus options of their games have won the hearts of our customers. I believe that the provider’s gaming solutions will continue to unleash their potential and contribute to increasing our platform’s popularity among the local audience.”

Silviya Marinova, Director of EGT Colombia, also gave a positive comment regarding the partnership: “The collaboration with Betplay is a great success for us, as it gives us the opportunity to reach even more players in Colombia and to strengthen our status as one of the top iGaming providers not only in the country but also in the LatAm region. I am confident that we have laid the foundations of a very fruitful cooperation, which will bring many benefits to both parties and the players themselves.”

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Brazil

WA.Technology makes its debut in Brazil’s regulated market

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WA.Technology, the award-winning B2B iGaming solutions provider, has announced it will power leading authorised operators in Brazil after the company received technical standards certification from GLI (Gaming Laboratories International), an approved testing house, against the technical standards outlined by Brazil’s regulator.

GLI’s technical standards certification ensures that WA.Technology complies with the Brazilian regulatory requirements, demonstrating its position as the go-to B2B partner for licensed operators looking to excel in the Brazilian market.

WA.Technology’s authorised partners will gain access to WA.Technology’s cutting-edge platform and innovative technology, enabling them to deliver highly personalised, localised, and exciting experiences to bettors across Brazil.

As well as working alongside GLI to obtain the necessary certifications, WA.Technology has a fully operational team based in Brazil in preparation for its future market expansion. This allows the platform provider to remain in tune with ongoing market needs and regulatory developments, as well as enhancing its capabilities to deliver real-time support to operators in Portuguese – adding an additional layer of localisation to its product suite.

Brazil is anticipated to be one of the largest gambling markets in the world. Reports from H2 Gambling Capital suggest that Brazil’s sports betting and gaming market is projected to reach US$10bn (R$47.2bn) in GGR by 2029.

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Waldir Marques, Director of Regulatory Affairs LatAm at WA.Technology, celebrated the company’s entry into Brazil: “Receiving the platform certification from GLI is an incredibly important milestone for WA.Technology; this is a testament to our commitment and determination to meet even the highest standards of regulatory compliance as required by the Brazilian market.”

“WA.Technology has unmatched levels of local expertise, enabling us to become one of the market’s most prominent platform providers – with a reputation for excellence. WA.Technology is here to support our partners in navigating regulations and pursuing new growth across Brazil, ensuring they have all the tools they need for long-term success.”

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