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NASCAR Becomes First League Partner of AGA’s Have a Game Plan.® Bet Responsibly. Campaign

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The American Gaming Association (AGA) and NASCAR are teaming up to educate NASCAR fans on responsible sports betting through the AGA’s Have a Game Plan.® Bet Responsibly. public service campaign. As the campaign’s first professional sports league partner, NASCAR will develop co-branded content that encourages new and seasoned sports bettors to “Know When To Pit” and bet responsibly.

Today’s partnership announcement coincides with the AGA’s Responsible Gaming Education Week (Sept. 13-19), held annually to showcase the gaming industry’s year-round commitment to responsible gaming initiatives and promote transparency and gaming literacy to customers.

“Legal sports betting allows fans to engage with their favorite drivers and race teams in new, exciting ways. It is critically important to ensure they are informed about how to do so responsibly,” said Casey Clark, Senior Vice President, Strategic Communications, AGA. “This partnership further demonstrates NASCAR’s leadership among professional sports on responsible gaming.”

Over the last year, NASCAR entered into a series of partnerships with world-class brands to prepare the industry and its fans for the rapidly growing sports betting market. Sportradar signed on as NASCAR’s integrity partner, BetGenius as its data provider, Penn National Gaming and BetMGM as Authorized Gaming Operators, IMG Arena as its international streaming partner, and EquiLottery and LEAP in the lottery and virtual gaming spaces, respectively. To help fans become educated on sports betting, NASCAR recently launched NASCAR.com/betcenter and also works closely with The Action Network and VSiN.

“Ensuring that our fans have the resources to bet responsibly is a founding principle of our gaming strategy,” said Scott Warfield, Managing Director, Gaming, NASCAR. “The AGA uniquely understands the convergence of legal betting, sports, and responsible gaming. As sports bettors increasingly engage with NASCAR, we look forward to working together to promote bettor education and resources that help prepare our fans for the rapidly expanding legal sports betting landscape.”

As part of the partnership, NASCAR will develop co-branded content for distribution across its social platforms and produce public service announcements that will run across national radio. NASCAR.com will also produce original responsible gaming content for NASCAR.com/betcenter, which provide fans with stats, odds, and information designed to empower them to make informed decisions in the fantasy and gaming space.

The American Gaming Association launched Have a Game Plan.® in late 2019 as an extension of the industry’s ongoing commitment to responsibility. The AGA and NASCAR are both contributors to the International Center for Responsible Gaming’s fund to support research on sports wagering; AGA as a founding donor and NASCAR as the fund’s first league supporter.

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Maverick Games Launches Sports Betting Operations in Ontario

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Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.

Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.

Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.

“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.

“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life,” CEO Matt Rathbun said.

The post Maverick Games Launches Sports Betting Operations in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino

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Tsleil-Waututh Nation (TWN) announced that it has signed a Memorandum of Understanding to acquire the casino business and related real property interests at Hastings Racecourse & Casino (Hastings) in the City of Vancouver from Great Canadian Gaming Corporation (Great Canadian Entertainment).

“We are thrilled to take another important step towards economic self-determination for our Nation in our traditional territory, and we are eager to work with the senior management team at Great Canadian Entertainment to finalize due diligence and execute a definitive agreement, as well as working with the City of Vancouver to ensure the best long-term use of this important asset within the City. We believe that this opportunity is historic for us in many ways, and we look forward to entering the gaming industry in due course,” said Jen Thomas, Chief of the Tsleil-Waututh Nation.

“We are excited about working with TWN on their potential acquisition of the casino operations and related real property interests at Hastings Racecourse & Casino. Recognizing that Hastings is part of the TWN’s traditional territory, we can think of no better entity to inherit this asset, and we look forward to supporting them in the transition after the anticipated close of the sale,” Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.

The agreement is subject to further due diligence, finalization of financial terms and the execution of a definitive purchase and sale agreement. Once a definitive agreement has been executed by the parties, it is anticipated that the transaction will be subject to customary closing conditions as well as customary approvals by gaming regulatory and other authorities, including certain approvals by the City of Vancouver given its ownership of the real property. It is expected that Great Canadian Entertainment will provide transition services to TWN for a period of time following the anticipated closing.

The post Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino appeared first on Gaming and Gambling Industry in the Americas.

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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