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GeoComply Announces PlayPause, An Innovative Tool to Strengthen Multi-State Responsible Gaming Programs

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GeoComply announced today, in conjunction with Responsible Gaming Education Week, the launch of PlayPause, an innovative tool designed to modernize and strengthen the effectiveness of the iGaming and online sports betting industry’s responsible gaming programs.

PlayPause provides an efficient way for operators to manage important aspects of their responsible gaming compliance requirements across multiple states.

PlayPause will be made available free-of-charge to operators via a newly established non-profit organization, Conscious Gaming.

Powered by GeoComply, the PlayPause solution will:

  • Expand the protective self-exclusion bubble so that as players move from state to state, the protection that they have asked for, can also move with them.
  • Enable consumers to self-exclude across multiple states to prevent incidence of simply crossing a state line and continuing to gamble.
  • Empower operators to strengthen responsible gaming programs – and make more data driven decisions – with greater insights into players that have already self-excluded in one state but need to be recognized and protected if/when they seek to play in another jurisdiction.
  • Streamline the administrative burden and eliminate the silos associated with maintaining numerous separate state-operated self-exclusion databases.

“At GeoComply, we’re always looking for ways to leverage technology in a meaningful and responsible way,” says Anna Sainsbury, GeoComply Chairman and Co-Founder. “PlayPause is not only an important compliance tool, but a way we can unite the industry and regulators to deepen their shared commitment to responsible gaming and consumer protection.”

Elizabeth Lanza, Director of the Office of Compulsive and Problem Gambling, Pennsylvania Gaming Control Board added: “Pennsylvania is pleased to be at the forefront of a new responsible gaming tool, designed to strengthen consumer protection and take self-exclusion programs in a new direction.”

Keith Whyte, Executive Director of the National Council on Problem Gambling (NCPG) echoed this sentiment, noting: “Creating a multi-state self-exclusion tool has long been a goal of all stakeholders that are committed to responsible gaming. The NCPG applauds the creation of PlayPause – this is a prime example of how technology and innovation can be leveraged to advance consumer protection and foster a more effective responsible gaming framework across the gambling and sports betting industries.”

Omer Sattar, Co-founder and EVP at Sightline Payments highlighted: “Sightline enthusiastically supports GeoComply in creating PlayPause, which until now was a missing link in the industry’s arsenal of responsible gaming tools. Our support is reflective of Sightline’s long standing commitment to responsible gaming and corporate social responsibility. This is a key step to advance all stakeholders’ interest in strengthening consumer protection and providing safeguards to ensure that all gaming products are enjoyed in a responsible way.”

PlayPause underscores GeoComply’s commitment to offering innovative, market-leading solutions to streamline compliance with complex state regulatory requirements. By utilizing PlayPause along with GeoComply’s award-winning geolocation compliance tools, industry leaders can significantly streamline compliance obligations by managing both geolocation and responsible gaming requirements from the same back-office.

For more information on PlayPause, please visit: consciousgaming.com/playpause

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ELK Studios Expands Partnership with SkillOnNet to Ontario Market

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PlayOJO, SlotsMagic and SpinGenie to carry ELK Studios’ games in Ontario

Global entertainment brand SkillOnNet and innovative Swedish game creator Elk Studios have cemented their longstanding partnership with the launch of ELK’s groundbreaking portfolio in the Ontario market.

ELK Studios is responsible for some of the industry’s most innovative and engaging online casino games. Now, players at SkillOnNet’s Ontario-licensed casinos, PlayOJO, SlotsMagic and SpinGenie, will be able to experience the feature-packed delights of hit titles like Nitropolis, Tinkerbot and Pirot, as well as new release Orbitfall, and the studio’s signature X-iter and CollectR mechanics.

The expansion marks a milestone for ELK Studios as it continues to grow its footprint in regulated markets worldwide. SkillOnNet recently successfully launched the studio’s portfolio in the Spanish and Mexican markets through its Spanish-language brands and expects the studio’s games to make a similarly immediate impact with Ontario players.

Ontario has become a hugely important growth market since the province launched regulated online gaming in 2022. It was worth $2.4 billion in 2024, with $63 billion in wagering, the lion’s share coming from online casinos.

Jani Kontturi, Head of Games at SkillOnNet said: “ELK Studios is known for its high-quality games that blend unique storytelling and humour with high levels of engagement and playability, which is why we’re delighted to introduce them to Ontario. We believe they will perform successfully, as they have in other markets around the world.”

Vaida Cirtautaite, CCO at ELK Studios said: “SkillOnNet has been an invaluable partner in our growth journey, and we are thrilled to expand our collaboration into Ontario. We’re excited to bring our innovative games to a new wave of players in this dynamic market.”

The post ELK Studios Expands Partnership with SkillOnNet to Ontario Market appeared first on Gaming and Gambling Industry in the Americas.

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Playnetic granted Ontario supplier license

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Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.

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BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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