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PointsBet Online and Mobile Sports Betting Live in State of Illinois; Flagship Hawthorne Race Course Retail Location and Three Premium Off-Track Betting Sites to Follow Soon

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5 years ago

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PointsBet, a premier global sportsbook operator, announced that it is now providing its mobile app and digital sports betting product in Illinois. Illinois marks the fourth operational state for PointsBet’s premium sports betting product, following successful launches in New Jersey, Iowa, and Indiana.

In addition to launching the PointsBet mobile app and digital product, PointsBet’s convenient retail presence in Chicago will soon debut at four sites that flank every corner of Chicagoland. Hawthorne Race Course (Stickney, IL) represents the flagship retail location, and additional off-track betting (OTB) premium sportsbooks will debut in Prospect Heights, Oakbrook Terrace, and Crestwood.

“The PointsBet team is excited to share that we are now officially live in Illinois, our fourth state of operation in the US,” said Johnny Aitken, PointsBet USA CEO. “The passionate sports fans in the state can now experience our leading online sports betting product and see for themselves why we’ve long stated that the best product experience will win. PointsBet possesses competitive advantages by owning our technology environment from end to end, such as unrivaled speed and ease of use on a personalized platform. We, together with our partner Hawthorne Race Course, are thrilled to provide the Illinois consumer with exactly what they’ve been craving.”

Hawthorne received approval from the Illinois Gaming Board in July to move forward with a $400 million redevelopment of “Chicago’s Hometown Track” to create a multi-dimensional gaming entertainment destination inclusive of a casino and sportsbook. The first-of-its-kind business in Illinois will feature slots, table games, enhanced parimutuel wagering, dining concepts created in partnership with well-known Chicago culinary leaders, and a connected multi-story parking garage. Hawthorne Casino & Race Course is expected to open in late 2021 pending final licensing approvals.

“There are a lot of good reasons why we chose to partner with PointsBet, but most importantly it’s their commitment to innovation and customer excitement,” said Tim Carey, President and CEO of Hawthorne. “They truly know the passion and needs of the player and that has always been our focus in horseracing, just as it will be in the casino that we’re developing. Illinois gamblers are going to quickly realize PointsBet provides the best sports betting experience by far.”

As a nod to Illinois sports fans, PointsBet USA CEO Johnny Aitken confirmed that PointsBet will offer the best price in market for all Chicago Bears games this season across both the pregame spreadline and moneyline bet types. Additionally, PointsBet will unveil their innovative “Crowd Booster” promotion for sports bettors in the state of Illinois for the Chicago Bears’ first three games of the 2020 NFL season. The Bears spread will be boosted five points for every 200 bets placed, resulting in an extremely favorable spread for clients. Best of all, all clients will be able to take advantage of the final spread number, regardless of where they got their bet down!

In conjunction with the official launch of PointsBet’s Illinois sports betting product, the operator also recently announced its partnership with future NFL Hall-of-Famer, Devin Hester. A symbiotic element to the partnership, a primary point of differentiation for the PointsBet mobile product is unmatched speed and ease of use. The fastest way to get down a bet in Chicago, PointsBet owns their technology end-to-end and places an emphasis on an in-house development approach, allowing PointsBet to offer clients a faster and more streamlined digital experience, exclusive product features, bet types that cannot be found anywhere else, deep Spanish language functionality, the ability to incorporate regulatory approved changes seamlessly, and so much more. In a recent interview on the partnership, Hester commented: “With the technology that these guys have, it just makes things so easy and fast. And that’s why I partnered up with PointsBet, just thinking about myself being fast, and then coming in and joining with these guys, it just makes life so easy when you want to get in bets.”

As the official, exclusive sports betting partner of NBC Sports, PointsBet will utilize the media giant’s premium television and digital assets to promote the PointsBet brand across Illinois. As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Chicago, regional broadcast home to the Chicago Blackhawks, Bulls, and White Sox. PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.

 

About PointsBet
PointsBet is one of the fastest growing sportsbooks in the country and is rapidly expanding its U.S. footprint, now bringing its best-in-market proprietary technology, modernized and premium brand mentality, expert trading practices and proven growth marketing strategies to both the Illinois sports betting market and the notoriously passionate Chicago-area sports fans. Originally founded in Australia, PointsBet is a cutting-edge bookmaker that prides itself on having the quickest and most user-friendly app (iOS and Android) while also providing the best content and experience for sports bettors. PointsBet is the only U.S. online bookmaker to offer PointsBetting – a unique and innovative way to bet – and has also introduced a slew of well-received, bettor-first initiatives. PointsBet offers the most markets on all four major U.S. sports (NFL, NBA, MLB, NHL) and PointsBetting in the world, including up to 1,000 markets per NBA game.

About Hawthorne Race Course
Founded in 1891, Hawthorne Race Course is the oldest sporting venue in Illinois for America’s original sport: horseracing. For more than a century, the 4th generation family-owned and operated business has hosted racing on the border of the City as “Chicago’s hometown track,” which features traditional dirt racing and the 2nd longest homestretch in North America. Currently, Hawthorne is the only race course in the nation to host both Thoroughbred (Spring, Fall, Winter) and Standardbred racing (Summer), and operates Illinois’ largest network of off-track betting parlors. On July 30, 2020, the Illinois Gaming Board approved Hawthorne to move forward with development of the State’s first race track casino and sportsbook. For more information visit HawthorneRaceCourse.com.

SOURCE PointsBet

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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7 days ago

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March 31, 2025

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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7 days ago

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March 31, 2025

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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1 week ago

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March 27, 2025

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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