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European Gaming Congress 2024

Canada

Global online poker platform, BLITZPOKER, gains immediate traction

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i3 Interactive Inc., is pleased to announce that the Indian poker brand, FTR Poker, which the Company is in the midst of acquiring interests in pursuant to the terms of the definitive agreement (“Definitive Agreement”) outlined in the previously announced press release on August 10, 2020, is gaining traction in India (the “Proposed Acquisition”). Upon completion of the Proposed Acquisition, the Company intends to operate under a new identity, BLITZPOKER.

Following the Proposed Acquisition, BLITZPOKER will run on one of the largest networks in India, a network with over a million registrations and over 75,000 active users. The imminent acquisition of this well-known brand, that has been in the market for close to 5 years, generates excitement for Company as this asset offers great potential for exponential growth.

BLITZPOKER has grown over 5 times in net profit within the last 12 months and with the popularly known ‘King of Instagram’ Dan Bilzerian’s (“Mr. Bilzerian”) involvement, the Company anticipates further growth. CEO Chris Neville said “In India, Dan Bilzerian has over 7 million social media followers and over the weekend we launched his first marketing initiative where blitzpoker.com plans to host the largest free to enter poker tournament with the largest prize pool ever to be offered in India. BLITZPOKER has been growing at 30-40% per month in the last quarter and has added 40,000 new customers. This type of growth is unheard of without 7-8 figure marketing spends” said Neville. The CEO also said “We are hopeful that Dan’s influence and brand will allow the company to grow into one of the biggest international gambling companies before 2021-2022.”

Mr. Bilzerian, said, “On my last visit to India I saw a lot of potential for poker to grow in India as a game. The entrance of BLITZPOKER in the country is a sign of confidence in that belief. I’m looking forward to the response of the Indian poker player community in India.”

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In addition to Mr. Bilzerian, top celebrities including Disha Patni, Malaika Arora, Neha Sharma, and Mouni Roy, who have impressive Instagram followings of 38.1 million, 11.2 million, 10.8 million, and 13.6 million, respectively, have all recently posted promotional posts for BLITZPOKER. The Company has engaged over 50 celebrity and influencer personalities, bringing BLITZPOKER to the attention of approximately 110 million Instagram followers. With the addition of Mr. Bilzerian’s notable audience, the Company is able to bring its reach to over 142 million on the Instagram platform alone.

BLITZPOKER will provide a variety of games for both professional and recreational players is offered with the brand featuring several zero buy-in tournaments and special bonuses and weekly giveaways for first time players.

 

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Canada

Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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