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Prague Gaming & TECH Summit 2025 (25-26 March)

Canada

Exclusive Q&A with Sebastian Damian, Commercial Director at Booongo

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Slots developer Booongo is gathering momentum across Latin America following a flurry of commercial deals, with its games now live with multiple operators across one of the industry’s fast expanding regions. We sat down with the company’s Commercial Director, Sebastian Damian, where he outlines Booongo’s ambitions in Latin America and why the market is ripe for further growth.

Gaming Americas: Booongo recently announced a commercial agreement in Latin America with Rivalo. Is the region a key focus of growth for you?

Sebastian Damian (SD): Latin America is one of the most exciting regions in the igaming industry at present, with many countries embracing legalised gambling and attracting an influx of new players. While some European countries are facing further challenges with regulatory tightening and uncertainty, Latin America is just beginning its ascent into becoming one of the most important regions in the world for online gaming.

We have a strategy which targets markets which ally to our attitudes towards innovation and growth, something which Latin America offers us now, and we’ll continue to expand our presence within the jurisdiction over the coming months.

Gaming Americas: Following the shutdown of live sports, many operators expanded their casino offering to provide players with alternative betting opportunities. How can they look to retain converted sports bettors going forward?

SD: While it’s natural to expect some sports bettors to return to their preferred betting experiences, there’s no doubt that some will have enjoyed the alternative products that have been presented to them during this uncertain period. Plays in slots have certainly increased for all suppliers and we’re hopeful the quality of our games will have converted a few into becoming active users beyond the return of live sports.

There are classic cross-sell options aimed at retaining sports bettors, such as sport themed slots or instant-win variants that can be played in lull periods of live sport. Operators and suppliers are becoming increasingly more creative in finding ways to keep players engaged and providing fun features to ensure they have a reason to stay connected to other igaming verticals.

Supporting engagement tools are really key from a retention perspective. From network promotions, prize drops and advantageous rates, suppliers can work with operators to provide their customer base with a more immersive gaming experience. Not all acquired customers will stay as casino players, but inventive approaches can significantly improve the likelihood of retention.

Gaming Americas: One of the more recent Booongo titles is Aztec Sun. Is creating market-themed content vital for entering certain regions? How are your games performing in the LatAm market?

SD: It’s about finding the right balance when entering new markets. Operators want to work with you because of the quality of content you have at your disposal. Market-specific games are really important in grabbing the initial interest of local players, but it’s also favourable to offer them a mix of games too.

The most important thing when creating content is sticking to what makes your brand unique and exciting, and blending those qualities with themes or ideas which work will in the targeted markets.

In general, we have found our titles have performed well in Latin America and it’s a region we are very excited to continue to explore and grow in.

Gaming Americas: More and more countries in LatAm are considering or in the process of regulating. Is Latin America poised to be the next big igaming focal point?

SD: Latin America’s trajectory has caught the attention of many executives and are inevitably very excited about the market’s future. While Colombia is leading the regulatory charge, there are plenty of other nations looking to follow suit. Brazil has begun preliminary discussions about sports betting, so hopefully casino isn’t too far behind. Other nations have started the regulatory journey, so yes, there is significant potential in Latin America.

There is a long way to go for it to become as established as some of the major European regions or as hyped as the opening up of the United States, but it is definitely well-positioned to be the next big growth area over the next few years.

Gaming Americas: Coljuegos has widely been lauded as an example for how regulation should be approached. Do you agree and how has the framework allowed the market to thrive?

SD: Getting the regulatory approach right can be difficult and across the world on an almost daily basis we hear arguments as to whether regulatory frameworks should be stricter or more lenient. For us, it is about getting the right blend that ensures the market can grow while also benefiting the government through a sensible tax rate. Colombia’s model is a very positive example in a region where regulation isn’t widespread at the moment, so it offers hope for Latin America, and a guidepost for how to approach creating a framework.

Each nation will require a slightly unique approach, but Colombia can be the example to follow.

Gaming Americas: Booongo has launched a tournament series, Money Chase. How important are promotional tournaments in retaining and acquiring new customers?

SD: Promotional tournaments offer an exciting change of pace for players, while giving operators a tool they can use specifically for acquisition and retention. It allows players to be competitive with their friends, reward those who have impressive wins, and keep players engaged long after a traditional session may have ended.

Our new tournament series, which is part of our HYPE promo tools range, differs slightly to usual tournaments, which can often favour serious players willing to stake significant amounts in return for tournament wins. It’s currently being used in our network campaign Money Chase to great effect by offering prizes for a single biggest win, rather than a cumulative amount, which provides casual players with an opportunity to win and also more of an incentive to participate in the tournament.

For us it is rewarding to give something back to players and fans through exciting promotions, while also giving our operator partners a useful resource where they can continue to keep players immersed in thrilling game session. Tournaments can be fantastic tools as all stakeholders have a positive experience at the end of it.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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