

Canada
Exclusive Q&A with Sebastian Damian, Commercial Director at Booongo
Slots developer Booongo is gathering momentum across Latin America following a flurry of commercial deals, with its games now live with multiple operators across one of the industry’s fast expanding regions. We sat down with the company’s Commercial Director, Sebastian Damian, where he outlines Booongo’s ambitions in Latin America and why the market is ripe for further growth.
Gaming Americas: Booongo recently announced a commercial agreement in Latin America with Rivalo. Is the region a key focus of growth for you?
Sebastian Damian (SD): Latin America is one of the most exciting regions in the igaming industry at present, with many countries embracing legalised gambling and attracting an influx of new players. While some European countries are facing further challenges with regulatory tightening and uncertainty, Latin America is just beginning its ascent into becoming one of the most important regions in the world for online gaming.
We have a strategy which targets markets which ally to our attitudes towards innovation and growth, something which Latin America offers us now, and we’ll continue to expand our presence within the jurisdiction over the coming months.
Gaming Americas: Following the shutdown of live sports, many operators expanded their casino offering to provide players with alternative betting opportunities. How can they look to retain converted sports bettors going forward?
SD: While it’s natural to expect some sports bettors to return to their preferred betting experiences, there’s no doubt that some will have enjoyed the alternative products that have been presented to them during this uncertain period. Plays in slots have certainly increased for all suppliers and we’re hopeful the quality of our games will have converted a few into becoming active users beyond the return of live sports.
There are classic cross-sell options aimed at retaining sports bettors, such as sport themed slots or instant-win variants that can be played in lull periods of live sport. Operators and suppliers are becoming increasingly more creative in finding ways to keep players engaged and providing fun features to ensure they have a reason to stay connected to other igaming verticals.
Supporting engagement tools are really key from a retention perspective. From network promotions, prize drops and advantageous rates, suppliers can work with operators to provide their customer base with a more immersive gaming experience. Not all acquired customers will stay as casino players, but inventive approaches can significantly improve the likelihood of retention.
Gaming Americas: One of the more recent Booongo titles is Aztec Sun. Is creating market-themed content vital for entering certain regions? How are your games performing in the LatAm market?
SD: It’s about finding the right balance when entering new markets. Operators want to work with you because of the quality of content you have at your disposal. Market-specific games are really important in grabbing the initial interest of local players, but it’s also favourable to offer them a mix of games too.
The most important thing when creating content is sticking to what makes your brand unique and exciting, and blending those qualities with themes or ideas which work will in the targeted markets.
In general, we have found our titles have performed well in Latin America and it’s a region we are very excited to continue to explore and grow in.
Gaming Americas: More and more countries in LatAm are considering or in the process of regulating. Is Latin America poised to be the next big igaming focal point?
SD: Latin America’s trajectory has caught the attention of many executives and are inevitably very excited about the market’s future. While Colombia is leading the regulatory charge, there are plenty of other nations looking to follow suit. Brazil has begun preliminary discussions about sports betting, so hopefully casino isn’t too far behind. Other nations have started the regulatory journey, so yes, there is significant potential in Latin America.
There is a long way to go for it to become as established as some of the major European regions or as hyped as the opening up of the United States, but it is definitely well-positioned to be the next big growth area over the next few years.
Gaming Americas: Coljuegos has widely been lauded as an example for how regulation should be approached. Do you agree and how has the framework allowed the market to thrive?
SD: Getting the regulatory approach right can be difficult and across the world on an almost daily basis we hear arguments as to whether regulatory frameworks should be stricter or more lenient. For us, it is about getting the right blend that ensures the market can grow while also benefiting the government through a sensible tax rate. Colombia’s model is a very positive example in a region where regulation isn’t widespread at the moment, so it offers hope for Latin America, and a guidepost for how to approach creating a framework.
Each nation will require a slightly unique approach, but Colombia can be the example to follow.
Gaming Americas: Booongo has launched a tournament series, Money Chase. How important are promotional tournaments in retaining and acquiring new customers?
SD: Promotional tournaments offer an exciting change of pace for players, while giving operators a tool they can use specifically for acquisition and retention. It allows players to be competitive with their friends, reward those who have impressive wins, and keep players engaged long after a traditional session may have ended.
Our new tournament series, which is part of our HYPE promo tools range, differs slightly to usual tournaments, which can often favour serious players willing to stake significant amounts in return for tournament wins. It’s currently being used in our network campaign Money Chase to great effect by offering prizes for a single biggest win, rather than a cumulative amount, which provides casual players with an opportunity to win and also more of an incentive to participate in the tournament.
For us it is rewarding to give something back to players and fans through exciting promotions, while also giving our operator partners a useful resource where they can continue to keep players immersed in thrilling game session. Tournaments can be fantastic tools as all stakeholders have a positive experience at the end of it.
Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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