Connect with us

Canada

GentingBet partners with XB Net for premium North American racing

Published

on

 

Revamped sportsbook leverages the growing retention power of North American horse racing for UK operator

XB Net, the leading provider of premium content for US horse and greyhound racing, has announced its latest partnership with GentingBet, the UK sportsbook arm of Genting Casinos.

The deal exploits XB Net’s delivery of live pictures, data and betting services from a peerless network of over 50 North American tracks (approximately 90% of U.S. horse racing) allowing GentingBet to flexibly fill its programming schedule with a prolific pipeline of rapid-cycle betting opportunities which are proven to enhance engagement for new and existing fans of the sport.

GentingBet has recently streamlined its sports-betting services by launching a new user interface across the brand’s web and mobile platforms to improve the customer experience. Its sportsbook is operated in partnership with FSB Technology whose proprietary platform provides clients with everything required to run a responsible sports betting business across online, mobile and retail.

XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.

Now working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, Bet365, Codere, William Hill, Playtech, OPAP and GVC) XB Net enjoys a growing geographic footprint in mature and emerging markets across the UK & Ireland, Europe, Asia, North and Central America, and Australia.

Simon Fraser, Senior Vice President of International at XB Net, said: “From Malaysia to New York and Mayfair, Genting is a global brand whose expertise and customer care is second to none. So, it’s fantastic to partner with their revamped UK sportsbook, which has quickly recognised the merits and utility of North American racing. Although domestic racing is back in full swing in the UK, those viewers and bettors who were drawn to North American racing during the lockdown have largely been retained which is a big boost to our product.

“After all, wherever you set your scene on the world stage, delivering the right content at peak leisure-times remains paramount during a period of slimmer pickings on any sports betting tab. XB Net’s wide range of low-latency racing solutions and racetracks deliver that flexibility. While our popular nightly broadcasts with the Sky Sports team have brought welcome insight and familiarity for many new viewers to North American racing.”

Billy Cook, Head of Sportsbook at GentingBet, added: “Our customers have seen the added fun and value that US racing brings to their betting experience, providing a trustworthy and regular flow of quick-fire betting opportunities which fit the bill whether they’re interested in watching one race or the entire card. As we saw with Royal Ascot transitioning perfectly to high-class evening meetings stateside, high-class 24/7 programming is now the new normal for our UK bettors, thanks to this breakout partnership with XB Net and their expertise in wagering solutions.”

Continue Reading
Advertisement

AGCO

INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Published

on

incentive-games-secures-ontario-gaming-license

 

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.

The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.

The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.

Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.

“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”

The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

AGLC

AGLC Announces New Board Chair

Published

on

aglc-announces-new-board-chair

 

Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Bonus Guardian

Pinnacle Ontario live with CasinoEngine in North America debut

Published

on

pinnacle-ontario-live-with-casinoengine-in-north-america-debut

 

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending