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Canada

Sportsbooks begin to reopen – just in time for MLB and NBA seasons

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There is no hiding from the fact that the past few months have been particularly hard for land-based casinos and gambling houses. While online operations have largely benefited from lockdown rules and stay-at-home measures during the coronavirus pandemic, it has been quite the opposite experience for brick and mortar businesses.

Even as the outbreak continues to hit large parts of the United States, casino companies have begun reopening under strict health and safety measures in an attempt to get the industry’s economy moving once again. Reduced capacities and opening hours, temperature checks, face masks, and sanitization stations have all become the norm.

Among the areas of the gambling sector to begin reopening over the past few weeks has been sportsbooks across the United States.

The past two years have been an exciting time for sports betting in the US after the Supreme Court ruling that legalized sports betting in all states, and while 18 states have begun operations, others are expected to soon follow suit.

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The coronavirus pandemic and the subsequent shutdown of America’s professional sports leagues made sportsbook all but useless for the past few months. But as the return of pro sports fast approaches and federal and state restrictions continue to ease, sportsbooks have started to reopen the doors.

Sportsbooks in Las Vegas, Delaware, New Jersey, Michigan, Colorado, Indiana, and Mississippi have all been welcoming visitors back over the past few weeks, while just this week, Betfred USA Sports – the US subsidiary of UK-based Betfred – announced it was set to launch its fourth sportsbook in Las Vegas at the Mohegan Sun Casino.

The timing of the widespread reopening of sportsbooks across the US is certainly not coincidental. While economically damaging to be closed for months, sportsbooks served little purpose with sports all-but nonexistent.

However, there is about to be an explosion of sports action in the coming weeks as North America’s four most popular sports all take to the field/court/rink.

What to look for: MLB, NBA, NHL

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The Major League Baseball season, initially scheduled to begin in March, makes its long-awaited start on July 23 and will play out a significantly reduced regular season of just 60 games. The World Series are set to start on October 30.

The NBA season gets back underway in new surroundings from July 30 with 22 teams competing in a sort of mini league located exclusively at Walt Disney World Resort on Florida. Eight teams have been excluded on account of their inability to reach the playoffs. The Finals are scheduled to begin on September 30.

Just two weeks after the NBA kicks into gear, the NFL will start its pre-season games from August 14, with the regular season beginning on September 11. The Superbowl is scheduled for February 7.

Meanwhile, the NHL will take to the ice at the end of the month with exhibition games getting the delayed season back underway on July 28 before Stanley Cup qualifiers begin on August 1. The Stanley Cup itself will start on September 22.

As well as the “Big Four” generating plenty of interest for sports fans – and plenty of business for sportsbooks – North American horse racing has been able to continue hosting races, albeit on a reduced schedule.

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The Triple Crown is going ahead after a change in the running order, with the Belmont Stakes already taking place. The Kentucky Derby will follow on September 5, with the Preakness Stakes staging the finale on October 3.

Other sports to bet on

All of this only highlights the packed sports schedule the United States is about to experience over the coming months. There will not be a day that goes by when baseball, basketball, football, hockey, or horse racing will not be happening, presenting an opportunity for sportsbooks to take advantage.

By offering visitors, the latest lines and futures bets on the “Big Four” sports and the latest Kentucky Derby odds and Preakness Stakes odds, sportsbooks across the United States will view the next few months as the ideal antidote to months of financial strain and inactivity.

You can bet on the Kentucky Derby odds online too through here: https://www.twinspires.com/kentuckyderby/odds

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There is plenty of damage to be undone from the coronavirus pandemic, but the return of US sport and its constant presence for the foreseeable future will allow fans and sportsbooks to at least breathe a collective sigh of relief.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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