Canada
UNLV International Gaming Institute to Assess US Sports Betting and Internet Gaming Markets
The UNLV International Gaming Institute (IGI) has announced a new study to assess the sports betting and internet gaming markets in the US. The study will address many unanswered questions on the potential impacts of legalizing sports betting and internet gaming across the US.
“Effective public policy is always best served by an evidence-based approach to its creation. In order to provide the necessary player protections as well as ensure a stable and well-regulated marketplace, policies should be based on sound research evidence rather than opinion or conjecture. It is our hope to contribute to the body of knowledge in this area so that the public can benefit from this activity and whatever harms may arise can be minimized to the greatest extent possible,” Alan Feldman, Distinguished Fellow in Responsible Gaming at IGI and chair of the International Centre for Responsible Gaming, said.
The study is funded by GVC Foundation US, a nonprofit dedicated to promoting responsible gambling and sports integrity. The Foundation was created by the GVC Global Foundation and GVC Holdings PLC, one of the world’s largest sports betting and gaming groups.
“We’re at a crucial point in the development of U.S. gambling. COVID-19 has disrupted every area of life, including professional sports, mental health, and betting markets, and it’s more important than ever that we chart the course of this impactful industry. Addressing challenges currently facing the gambling industry will lead to better outcomes for all,” Martin Lycka, Trustee of GVC Foundation US and Director of Regulatory Affairs for GVC Holdings, said.
“There is perhaps no U.S. industry more complicated, dynamic, and impactful than gambling. It’s crucial that we gain a better understanding of the questions that policymakers are asking so we can serve as effective resources of information and guide public policy discussions in a meaningful way,” Bill Pascrell III, Trustee of GVC Foundation US and Partner at Princeton Public Affairs Group, said.
For more than 25 years, IGI has provided research-based solutions, cutting-edge insights, and executive education to the global gaming industry. With expertise in areas like gaming and hospitality innovation, regulation and policy, esports, diversity, and responsible gambling, IGI has been called upon to share its research nationwide and with more than 50 jurisdictions across the globe.
“At IGI, we take pride in putting together ‘dream teams’ to conduct independent, scientific evaluations of the big questions of the day, including whether and how to pursue legalization of online wagering and sports wagering in the U.S. The good news is that research teams from all over the world have been advancing our understanding of the key issues at play here, and we look forward to providing a critical evaluation of these research findings to help policymakers make the best decisions possible,” Bo Bernhard, executive director of IGI, said.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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