

Canada
Exclusive Q&A with Vera Motto, Business Development Executive at Habanero
Having signed a raft of new deals and partnerships in recent months across Latin America, we caught up with Habanero’s business development executive for the region, Vera Motto, to get the lowdown on the supplier’s latest market movements.
Habanero’s certainly signed a lot of deals recently! Can you take us through your recent LatAm successes?
We’re delighted to be live on some of LatAm’s biggest brands, including BetJuego, Ganabet and Big Bola. We will also go live shortly with DoradoBet, expanding our reach in Peru, where we are already live with a number of key players, including Apuesta Total.
These latest deals cap a string of comprehensive agreements with major regional operators such as Salsa, LatamWin and Codere, with plenty of plans for entering new territories together on the table. It’s fantastic to see how far we’ve come in our short time on the continent and we’ll keep that momentum going forward with a range of exciting deals and market entries on the horizon.
Has the regulation of Colombia’s iGaming market set an example for other countries in the region to follow?
Without a doubt. Coljuegos has done a brilliant job of regulating a complex market, creating a safe and open environment with a competitive tax rate. The pro-active approach taken by the regulator has paved the way for a productive dialogue between operators, suppliers and the authorities.
In fact, even in the middle of the pandemic, Coljuegos managed to create entirely new online regulatory frameworks for live casino, scratchcards and bingo – which I’m sure no others can claim to have done! For us certainly, this demonstrated a willingness to go above and beyond in ensuring that operators are equipped with a diverse set of revenue streams, preserving a lucrative market for the local economy amid testing circumstances. We’re thrilled to see such commitment.
Apart from Colombia, which LatAm markets are the ones to watch in 2020?
The city of Buenos Aires and Panama are the two most likely to enter the online domain next; both with sports betting and casino. Puerto Rico’s regulator has also recently appointed Gaming Laboratories International as an advisor, with the jurisdiction likely to finalise the process in the coming months.
Elsewhere, plenty of jurisdictions have pending regulation, with Brazil certainly looking the most promising. Although, even more exciting for us at the moment is Mexico. The market holds a wealth of opportunity, and we’ve only started to make our mark across such a rich and diverse country – and we look forward to solidifying our presence there over the coming months with major local providers.
Do you anticipate entering any of those markets, or launching further LatAm-oriented products?
Absolutely. We expect to enter Argentina and Panama as soon as regulation allows, with Brazil also on Habanero’s long-term radar. When it comes to games, it has been our experience that what works globally also works best in LatAm. A successful game performs well anywhere, and that’s exactly what we’ve observed with international hits such as Egyptian Dreams Deluxe and Hot Hot Fruit.
That’s not to say that localised content isn’t effective too. Our Mexican-themed title, 5 Mariachis, has performed fantastically on the continent, as have games with Asian themes, most likely due to the historic linkages between the two cultures.
Has LatAm’s gaming industry been affected by COVID-19 in broadly the same way as other territories? Or have you observed differing impacts?
Geographically speaking, the impact of COVID-19 on our industry has been consistent across the board. An increase in online gaming traffic has been an internationally observed trend, due in large part to the near universal closure of land-based and retail outlets.
One potential difference I may expect in the future is a varied retention rate, mostly due to a larger part of the population being unfamiliar with online gaming before the lockdown compared to Europe or other areas. As part of this, we’re very excited to be stepping up to the challenge of converting a whole demographic of land-based players – and we stand ready to equip our operator partners with everything they need to boost player engagement.
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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