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Exclusive Q&A with Alessandro Sposito, Head of Business Development at ESA Gaming

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With Colombia’s regulatory framework widely being heralded as a success, does it allow for greater appetite for innovation within the jurisdiction? 

There is absolutely greater appetite for innovation, and we see that with new products being certified all the time. At the same time you can only keep pace with the consumer, especially from a technological standpoint, so it is important to respect their wishes and understand how best to provide a product and an experience that suits their needs.

It is fruitless developing products which are not needed or desired, so it is vital to devise solutions which will add value to a player’s experience. This is encouraged through regulations which clearly work, so Colombia is becoming a hotbed for innovative titles.

LatAm is home to a number of exciting, emerging markets. Do any of these have the potential to be the next big hub in iGaming?  

The whole of LatAm is monitoring Colombia and its progress through regulation and its success is a huge stimulus for other countries within the region. Many more opportunities are on the horizon as nations try to follow the example of Colombia. This combined with the lure of taxation and regulation will lead to a natural evolution of the online gaming markets. With such a large, and sports mad, populace, the entire region is very enticing for all.

As with any new emerging market they get to play catch up a bit, but they can also learn so much from more established markets meaning their evolution can be that much faster.

If the countries continue to regulate with success, the entire region could become a focal point for the exciting next phase of iGaming.

How have your products been received in Latin American jurisdictions so far, and what is on the horizon for ESA Gaming in the region?

Together with partners in LatAm we have launched poker with Betplay and it is our ambition to become a leading poker network in Colombia. This obviously relies on shared liquidity within the country, and this again is something we are confident will happen in the very near future. We will also be launching our EasySwipe portfolio in the region with lightweight HTML5 mobile-first games that integrates seamlessly into sportsbooks, allowing users to enjoy the best quality casino games without disrupting the sports betting experience.

Looking further into the future, we want to continue to grow our presence across our entire product range with operators in all of LatAm’s regulated markets.

Will the appetite for niche products, such as esports and virtuals, continue to grow within emerging markets even when sporting events return?

It is inevitable that some will return to what they know and love. While some will strictly focus on sports betting, others have discovered that they enjoy new products, such as esports or virtuals, and will expand their appetites across sports and these newer experiences.

The lack of sport gave a spotlight to these niche verticals, and while they may not now dominate public conscience, the growth afforded will allow for more innovations and a greater level of growth than previously seen for these products that are usually sidelined.

Coljuegos is considering allowing poker liquidity between licenced operators, how important is this for the vertical to truly thrive?

Allowing poker liquidity is fundamental to ensure a level playing field for operators of varying sizes and to ensure poker can really thrive from a player perspective.

If liquidity increases, it will attract more players which will have greater choice, operators will increase revenue, and suppliers will have the perfect proving ground for exciting poker products with a receptive audience.

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Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL

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ToonieBet, Soft2Bet’s premier sportsbook and online casino brand tailored for Canadian players, has been named both an Official Sports Betting Partner and an Official Online Casino Partner of the Canadian Football League (CFL).

The multiyear partnership also establishes ToonieBet as an Official Partner of the CFL’s championship game, the Grey Cup. Fans from coast to coast to coast annually gather for Canada’s largest single-day sporting event to celebrate an incredible season, and to witness one team earn the right to hoist the iconic trophy. The 112th Grey Cup will be played at Princess Auto Stadium in Winnipeg on Sunday, November 16.

Fans in Ontario aged 19-and-over will be able to responsibly wager on CFL games through ToonieBet with access to in-game betting and futures. The collaboration will also explore exciting branded online casino experiences on the ToonieBet platform to entertain existing fans and engage new ones.

ToonieBet’s partnership with the CFL underscores Soft2Bet’s ongoing commitment to Canadian sports fans and a further investment in the Canadian sporting tradition, as the deal marks Soft2Bet’s second sports partnership in the country within the last three months, following ToonieBet’s designation as the Official Online Casino Partner of the NHL’s Ottawa Senators, which was recently expanded with a full sportsbook offering.

“This partnership is for the fans. Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options and unique activations, to better serve the future of fandom. In the stadium, at home or online, we’re doubling down on engagement and innovation like never before,” said Tyler Keenan, the CFL’s Chief Revenue Officer.

“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario. Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play,” said Steve Spindler, ToonieBet’s Canadian Country Manager.

“We are proud to partner with the CFL and its local teams. This partnership goes beyond visibility – it’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet,” said Martin Collins, Chief Business Development Officer at Soft2Bet.

Additionally, ToonieBet has been designated as an Official Authorized Gaming Operator of the CFL, allowing Soft2Bet to deliver best-in-class gaming experiences with official CFL data and statistics to sports fans and sportsbook users across Ontario through the ToonieBet platform.

ToonieBet will also serve as the presenting partner of CFL Fantasy, and the Game Tracker in Ontario on CFL.ca and LCF.ca, in addition to being the CFL’s odds provider on the league’s digital scoreboard.

The post Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL appeared first on Gaming and Gambling Industry in the Americas.

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Hard Rock Hotel & Casino Ottawa Opens with Legendary Guitar Smash and Star-Studded Celebration

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Hard Rock Hotel & Casino Ottawa officially opened its doors with a signature guitar smash, marking the arrival of Canada’s first fully integrated Hard Rock resort, a bold new destination where entertainment, hospitality, and music take center stage.

The $350 million resort brings the brand’s unmistakable energy to Canada’s capital, offering locals and visitors an immersive Hard Rock experience blending iconic music history with world-class entertainment, hospitality, dining, and gaming.

In true Hard Rock fashion, the opening festivities kicked off with the Canadian Tenors’ electrifying rendition of O Canada followed by the brand’s signature Guitar Smash, a modern take on the traditional ribbon-cutting ceremony. Executives, dignitaries, and community leaders took the stage to ceremoniously smash guitars, signaling the official opening of the state-of-the-art entertainment destination.

A special moment included the presentation of a $100,000 donation to Ottawa Food Bank, reinforcing Hard Rock’s commitment to giving back to the communities it serves.

“Bringing Hard Rock to Canada’s capital is an iconic milestone for our brand. We’re proud to expand our global footprint and create a destination where locals and visitors can experience world-class gaming, hospitality, and entertainment all in one place,” said Jim Allen, Chief Executive Officer of Hard Rock International.

“Our government is thrilled that Hard Rock chose Ontario for its first fully integrated hotel and casino venue in Canada. This new entertainment and hospitality destination will draw visitors from near and far to Ottawa, create and sustain hundreds of local jobs, and provide millions of dollars for local infrastructure and community programs,” said Stan Cho, Minister of Tourism, Culture and Gaming.

The post Hard Rock Hotel & Casino Ottawa Opens with Legendary Guitar Smash and Star-Studded Celebration appeared first on Gaming and Gambling Industry in the Americas.

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MIXI Receives AGCO Approval for PointsBet Acquisition

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PointsBet Holdings Limited announced that MIXI has received written confirmation that AGCO has no concerns with the proposed acquisition by MIXI of the shares in PointsBet Holdings Limited.

PointsBet has also received written confirmation from iGaming Ontario (iGO) in relation to MIXI’s proposed acquisition of shares in PointsBet.

Accordingly, the condition precedent to MIXI’s proposed PointsBet-Board recommended Takeover Bid relating to Ontario approvals in paragraph 4.5 of Schedule 1 of the Bid Implementation Deed dated 16 June 2025 (BID) has been satisfied.

MIXI’s proposed Takeover Bid remains subject to the satisfaction of certain other limited conditions as previously announced, including a 50.1% minimum acceptance of the proposed MIXI Offer (as defined in the BID).

The Northern Territory Racing and Wagering Commission provided its approval on 24 March 2025 for MIXI to acquire PointsBet. PointsBet confirmed that MIXI’s proposed Takeover Bid is no longer subject to any gaming regulatory approvals.

The post MIXI Receives AGCO Approval for PointsBet Acquisition appeared first on Gaming and Gambling Industry in the Americas.

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